Download the slide and create your Communications Framework for Playground Sessions This is part of the online course 'Become a Great Digital Strategist' that you can sign up to on Skillshare for $15 http://www.skillshare.com/Become-a-Great-Digital-Strategist/380593138

1. COMMUNICATIONS FRAMEWORK
CURRENT CONSUMER BEHAVIOR DESIRED RESPONSE
WHO IS THE TARGET MARKET WHAT DO YOU WANT THEM TO DO?
WHAT MEDIA CHANNELS ARE THEY USING
PHASE 1 PHASE 2 PHASE 3
WHAT IS THE CREATIVE WHAT IS THE CREATIVE WHAT IS THE CREATIVE
MESSAGING? MESSAGING? MESSAGING?
WHAT IS THE REASON TO BELIEVE? WHAT IS THE REASON TO BELIEVE? WHAT IS THE REASON TO
BELIEVE?
MEDIA MEDIA MEDIA
WHAT CHANNELS WILL BE WHAT CHANNELS WILL BE USED? WHAT CHANNELS WILL BE USED?
USED?