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Using Social Media to Compete with Big Business
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Julie Gomoll
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Presentation given to Austin Women in Technology Association event for Women in Business.
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Using Social Media to Compete with Big Business
1.
Social Media
for Small Businesses COMPETING WITH THE BIG DOGS
2.
Small = Big
Advantages
3.
AUTHENTICITY
4.
FLEXIBILITY
5.
YOU’RE THE EXPERT
6.
Social Media =
Big Advantages
7.
COST SAVINGS
9.
WIDER REACH
10.
MUCH MORE EXPOSURE
11.
Social Media...
DOESN’T REPLACE ANYTHING
12.
THIS IS BUSINESS
TODAY
13.
STRATEGY INTEGRATION
SM strategy needs to be fully integrated with all areas of your business
14.
TOOLS INTEGRATION Blog, Linkedin,
Twitter, Email, SMS, Google Alerts
15.
Social Media...
IS NOT A ONE WAY STREET
16.
• No Sock
Puppets • No DudeWare • Show your personality • Admit your mistakes — publicly • Ask for help • Offer help
17.
Twitter: @juliegomoll
Linkedin: juliegomoll Facebook: juliegomoll blog: blog.launchpadcoworking.com email: julie@launchpadcoworking.com
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