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Social Media
    for Small Businesses




COMPETING WITH THE BIG DOGS
Small = Big Advantages
AUTHENTICITY
FLEXIBILITY
YOU’RE THE EXPERT
Social Media = Big Advantages
COST SAVINGS
Using Social Media to Compete with Big Business
WIDER REACH
MUCH MORE EXPOSURE
Social Media...




   DOESN’T REPLACE ANYTHING
THIS IS BUSINESS TODAY
STRATEGY INTEGRATION




  SM strategy needs to be fully integrated
      with all areas of your business
TOOLS INTEGRATION




Blog, Linkedin, Twitter, Email, SMS, Google Alerts
Social Media...




  IS NOT A ONE WAY STREET
• No Sock Puppets
• No DudeWare
• Show your personality
• Admit your mistakes — publicly
• Ask for help
• Offer help
Twitter: @juliegomoll
           Linkedin: juliegomoll
          Facebook: juliegomoll
 blog: blog.launchpadcoworking.com
email: julie@launchpadcoworking.com

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Using Social Media to Compete with Big Business