Presentation by Justin Briggs on Wordpress SEO. Given at Wordcamp Seattle 2013. #wcsea

1. Wordpress SEO
A Presentation Justin Briggs
S

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Hello
Justin Briggs
Founder, Briggsby
justin@briggsby.com
@JustinRBriggs

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I’m going to talk fast.

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Slides:
briggsby.com/wcsea2013
Follow me:
@JustinRBriggs

5. SEO 101

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Paid
Organic
(SEO)

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20%
80%

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Source: http://moz.com/blog/do-tweets-still-effect-rankings

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Source: http://moz.com/article/search-ranking-factors

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Job
Search
Made
Simple|
Simply
Hired
Simply
Hired
|
Job
Search
Made
Simple
Job
Search
Made
Simple
Job
Search,
Jobs,
Find
Jobs,
Career
Search
Simply
Hired
Home
BeFer
Worse

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Source: http://moz.com/

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Source: http://bit.ly/d29DIc

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Keyword
Research
Develop
Targeted
Landing Page
Internal link
building
Homepage links
Page redesign
Link building
Typical SEO Campaign

18. Resources to Learn SEO

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• Google’s Guide to SEO
– http://bit.ly/d29DIc
• Beginner’s Guide to SEO
– http://moz.com/beginners-guide-to-seo
• SEO Ranking Factors
– http://moz.com/article/search-ranking-factors
• Yoast Wordpress Guide
– http://yoast.com/articles/wordpress-seo/
• Wordpress Codex on SEO
– http://codex.wordpress.org/Search_Engine_Optimization_for_WordPress

20. 10 Quick Steps to Optimize
Wordpress for Search

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#1 WWW vs. non-WWW
Set www or
non-www URL

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#2 Permalink Setting
Prefer: /post-name/ or /category/post-name/

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#3 Install Yoast’s Wordpress SEO
Source: http://yoast.com/wordpress/seo/
Noindex subpages

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Source: http://yoast.com/wordpress/seo/
Set homepage title &
description

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Source: http://yoast.com/wordpress/seo/
Noindex media URLs

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Source: http://yoast.com/wordpress/seo/
OK to leave indexed
Noindex tags
Noindex archives

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Source: http://yoast.com/wordpress/seo/
Noindex author
Noindex date
You can make custom author
pages, then allow index

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Source: moz.com/webinars/advanced-wordpress-seo

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#4 Optimize Page/Post Content With Yoast
Source: http://yoast.com/wordpress/seo/
Set target keyword
Follow targeting
advice
Custom title &
description

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Source: http://yoast.com/wordpress/seo/
Targeting advice

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Source: http://yoast.com/wordpress/seo/≈≈
Custom social
descriptions

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#4 SEO Friendly Images
Source: http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images
I do this manually each time.

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#5 Install W3TC
Source: http://www.w3-edge.com/wordpress-plugins/w3-total-cache/
Improves page
speed
Reduces load on
server

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#6 Optimize Theme

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#7 Setup Robots.txt
• Blocks crawl
• URLs can still index
• Can acquire PageRank

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#8 Install Redirection
For when URLs
change
Marketing URL
redirects
Pretty URLs for
tracking
Source: http://urbangiraffe.com/plugins/redirection/

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#9 Install YARPP
Passive internal
deep linking
Source: http://wordpress.org/plugins/yet-another-related-posts-plugin/

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#10 Raven Schema Creator
Source: http://wordpress.org/plugins/schema-creator/

39. 24 Actionable Tips for Your Blog

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#1 Install Google Analytics

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#2 Setup Google Webmaster Tools

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#3 Choose Good Keywords
Source: https://adwords.google.com/o/KeywordTool

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#4 Target Longtail Content

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#5 Find New Keyword Ideas

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#6 Setup Google Author
Source: https://plus.google.com/authorship

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#7 Create Content Hubs
Source: http://moz.com/blog/how-to-rank

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#8 Write Content That Inspires
“people don't buy what you do,
they buy why you do it”
Source: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

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#9 Meet Bloggers in Real Life
Source: http://justinbriggs.org/33-links-and-how-to-get-them

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#10 Do Outreach For Your Content
Source: http://outspokenmedia.com/seo/content-based-outreach-for-link-building/

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#11 Find Influencers on Twitter
Source: https://followerwonk.com/bio

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#12 Take Advantage of SERPs Diversity
Significant promotion
of local content on
generic SERP

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#13 Create New Content Types (like Q&A)

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Q&A Resources
• http://premium.wpmudev.org/project/qa-wordpress-questions-and-answers-
plugin/
• http://www.elegantthemes.com/gallery/askit/
• http://templatic.com/cms-themes/answers
• http://codecanyon.net/item/sabaidiscuss-for-wordpress/3455723
• http://themeforest.net/item/robust-qa/3873002
• http://themeforest.net/item/instant-qa/92361

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#14 Optimize Page Speed
Source: https://developers.google.com/speed/pagespeed/insights

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#15 Video SEO
Source: http://wistia.com/doc/video-seo

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#16 Create Survey Content
Source: http://www.bigfishgames.com/blog/what-does-it-mean-to-be-a-gamer/

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#17 Translate & Repurpose Content
EN
Haunted
Manor:
Lord
of
Mirrors
FR
DE
JP
?
ES
?

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#18 Interactive Content
Source: http://justinbriggs.org/technical-hacks-for-content-marketing

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#19 Create Diagrams
Source: http://www.slideshare.net/otikik/how-to-make-awesome-diagrams-for-your-slides
One of my secrets to
success…

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#20 Make “Hard” Content Simple
Source: http://justinbriggs.org/entity-search-results-the-on-going-evolution-of-search

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#21 Steal Repurpose Great Content
Source: http://www.slideshare.net/RossHudgens/link-building-by-imitation

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#22 Use Responsive Design
Source: http://www.slideshare.net/saracannon/responsive-web-design-wordcamp-san-francisco

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#23 Fix Blog Subdomain With Reverse Proxy
Source: http://moz.com/blog/what-is-a-reverse-proxy-and-how-can-it-help-my-seo

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#24 Host Assets on CDN
Source: http://www.wpbeginner.com/beginners-guide/why-you-need-a-cdn-for-your-wordpress-blog-infographic/

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