Work

1. AS MEDIA
AS UNIT G321
FOUNDATION PORTFOLIO IN MEDIA
RESEARCH AND PLANNING
STUDENT WORKBOOK
Jamie Bidiki

2. Masthead- that gives the name of the
magazine and the names of the editorial staff.
The title of the magazine placed at the top of
the page in a eye catching font.
skyline- promotion of a secondary lead
article. Banner of information at the top
coverline- Cover lines are short
statements found on the cover of the
magazine that lead to or describe the
articles inside. Their purpose is to entice
the reader into picking up and/or buying the
magazine.
Anchorage text- Words relating to the
main article on the front cover, usually in
bold lettering to stand out
main image- the first thing the readers
see, an image of the person or thing main
article is about. central image linking to the
article.
puffs- shapes containing important
information on and around the magazine,
usually short descriptive words with shapes
around them. Used to catch the reader's
eye quickly
barcode- a machine-readable code in the
form of numbers and a pattern of parallel
lines of varying widths, printed on a
commodity and used especially for stock
control.
price and issue- how many releases have
been released before it and how much it
costs.
main coverline- main text usually
relating to the main image ad article.
Short information about the most
important article

3. Masthead - Colours
are appealing to the
eye and neat. The
masthead is the
biggest text on the
page making it
stand out.
Main image - The
main articles subject
and what attract
most people to the
magazine. Neutral
expression that
matches the theme
of the magazine.
Puffs - A neat
sticker, different
colour scheme to
the page. Attracts
people to read
what's in it.
Additional
information
Cover lines -
Highlighted to catch
the eye and if the
highlighted text
interests the reader
they can chose to
read the text
underneath.
The black and white
colour scheme of
the image adds a
level of seriousness
to the main article,
the text on the page
is easy to read and
neat. The layout is
basic and follows
most conventions of
a magazine. People
may buy this as it is
neatly presented
and easy to read,
any important
information such as
the price and
contents are well
presented. With a
formal theme.
Anchorage text -
Bold capital letters
relating to the main
image. Giving more
information about it
and what the article
entails.

4. Main image -
Minimalistic easy to
read design looks
aesthetic and makes
the magazine look
cleaner and easier to
read. The main image
not making eye contact
with the reader,
challenging
conventions but adding
a level of mystery to the
article. Readers would
want to read on for this
reason.
Masthead - Centered,
bold writing, being one
of the first things the
reader sees.
Professional look.
Skyline - Basic
overview of the main
points presented in the
magazine
Cover lines - Basic feel
to match the rest of the
page, the contents
presented neatly and
the big names attract
the target audience to
read on.
Additional
information
High key lighting is
used to add to the light
theme of the magazine,
it fits with the basic feel
of the magazine and
light text. Having a
bright theme lifts the
mood of the magazine
and articles inside,
attracting readers.
Anchorage text - Bold
capital letters relating to
the main image. Giving
more information about
it and what the article
entails.

5. Main image - matching
colour scheme and mood
of the page, heightens
interest of the article by
the serious expression
on his face.
Masthead - Following the
trend of most rolling
stone magazines. Formal
font and colors to attract
the target audience
Sell lines - market the
magazine by showing the
readers the contents of
the magazine and main
selling points. Attracting
readers to the main
article by the popularity
of the subject.
Main focus is on the
artist, the whole page is
orientated on the artist
due to his popularity, any
of his fans will be more
interested in the article.
The retro filter for the
retro theme presented
throughout. Interesting
quotes in the coverlines
to make the reader want
to see the whole
interview

6. Using developing and
challenging conventions.
A magazine can either use develop or challenge
the typical conventions. The conventions
presented are expected to copy and have
certain, well used patterns of magazine
designs. Conventions are sometimes adapted
slightly to create a different effect or even
impact for the reader. Conventions are varied
from the normal magazine designs that are
seen, things like the layout, words or image
have probably been changed.

7. The streetwear magazine follows the title
conventions as it is plain text, centered at the top of
the page. It is a normal Masthead. It challenges
coverline conventions by moving it to the center of
the page more and challenges conventions of having
a skyline or puffs to make the image more basic and
neat.
The Thrasher, Supreme and streetwear magazines
all follow generic colour scheme conventions as the
all have other elements of the magazine that match
other things in terms of colour. Like the main images
hat matching the cover lines in thrasher, the clotting
of the main image matching that of the masthead in
supreme and the jacket of the streetwear model
matching the filter used for the whole page. Most
magazines have a continued colour scheme
throughout and these three magazines follow them
Ollie challenges colour scheme conventions as the
colours used don't seem to match a lot of the page
and more colour than you would normally see have
been used. They catch the eye of the reader and add
to the spontaneous theme of the magazine.
The skyline convention is developed in both Ollie and
Thrasher. The Thrasher magazine bullet points the
skyline and blows it out. The Ollie magazine has the
skyline shrunken and in the corner.
Thrasher challenges conventions as opposed to the
other three magazines, the main image is a scenery
with the subject towards the top of the photo.

8. A social group can be defined by grouping people together using the
following
• Age - A magazine may have more colours and adjectives. Cartoon
characters and mascots may be used. toys and stickers all for
children. For teenagers more relevant topics may be used such as
pop music and films, popular events and themes. less colour but
rather simple to read. People of the middle age may would rather
prefer more basic them with a more professional style.
• Gender - Males would prefer different things to females from the
content to the colours and themes.
What is a social group

9. Race - Different races would be African, Carribean,
English, European, Austilasian, Asian, American and
Irish
Sexuality - Hetrosexual, Bisexual, Homosexual,
Aesexual, Pansexual
Education - Primary school, Secondary school,
college, Sixth form, Higher
Occupation - Retail, Hospitality, Labour, Services
Income - 100 - 10000, 20000 - 50000, 100000 -
1000000
Lifestyle - Outgoing, reclusive

10. Target Audiences
A target audience is a group of similar individuals that fall into groups of their age,
gender, social class and personal preferences.
Age - you should describe a person using an age range of ten years or less. Age 10 -
20
Gender - you should describe a person using male or female only one should be used.
Social class - A - judges or doctors, B - teachers, C - plumbers and electricians, D -
shop owners, E - students and unemployed
Preference - Different people like different things, finding people who like similar things
puts them into a group that are typically attracted to that thing.

11. Social group by occupation
Group A
• Bankers
• Lawyers
• Doctors
• Surgeons
• Scientist
• Higher
Management
Group B
● Teachers
● Middle
Management
● Fairly well paid
professionals

12. Group C1
Junior Management
Bank Clerks
Nurses
White collar
professionals
Group C2
Electricians
Plumbers
Carpenters
Blue collar
professionals

13. Group D
Manuals workers
such as:
Drivers
Post Sorters
Warehouse Pickers
Group E
Students
Unemployed
Pensioners

14. Mise-en-scene
“Mise-en-scene is a french phrase that means placing
on stage the term is used when the overall look of a
magazine is under discussion and not finalised”

15. Magazine institutions and
distribution
A media institution is a company that is responsible
for elements around typical media products
Distributing - Making something available for use or
consumption by the public, getting it out for general
use
Marketing - presenting the value of it to them typically
with advertising and promotion.
Production - Constructing the products so they are
ready for distribution and trading.

16. Identifying music magazine
forms and conventions
Distributor - Frontline
Marketing - Twitter
Distribution - The
magazine distribution
company
Distributor - Frontline
Marketing - Twitter
Distribution - Off
licence

17. Technology and process
Physical Technology
Cameras will be used to photograph any models and
a studio will provide the lighting and backdrop. The
cameras will need to have a lot of options to fine
tune a photo and need to be in a decent quality. The
camera would need to be used alot so would need
to b rechargeable. Any studio used will need to be
equipped with a backdrop and props for the models.
Printing
Printers will print the actual magazine, a colour
printer would be need. As printing a magazine would
be a timely job for a basic printers, Magazine would
be printed in large quantities with industrial printers.
The hardware would need to be more advanced to
produce the highest quality photos. a printing press
is equipped for this. The hardware is any computer
that runs the printer so it would need to be able to
send information to the printer constantly
Software
The most up to date Photoshop would be needed to
design all the images and and text. The layout of the
magazine is done in photoshop. Promotional software
could be electronic billboards in busy places, adverts in
mobile apps and any other advertisements.
Digital Technology
Computer hardware would be used to store
photographs and a lot of memory would be required. A
good graphics card is needed. A camera's internal
memory would be little compared to that of a memory
card so a decent memory card would be required to
store all the photos a photographer may take. This can
then be loaded onto a computer easily. Computers
must have a good speed in order to handle all of the full
resolution photos stored on it.

18. These images are tidy and relevant to the
articles they represent. it makes it easier for
readers to find relevant topics and articles
they want.
The main contents details everything in the
magazine and follows the colour scheme of
the rest of the magazine. A brief summary of
each part is included.
The main image blends into the text and
follows conventions of a normal main image.
The text is above the subject allowing for it to
stand out.
As there is alot to fill in this section, each title
is compact and colour coded to make
reading easier.
Any extra links and pieces of information are
on the bottom.
The font used for the title is a urban style so
the desigher would be following the theme
here. The colour scheme makes things esier
to read and is aestically pleasing. It helps
make things stand out and is followed
throughout the magazine. The images
underneath the masthead are in a row to
provide a space for the text. The designer
draws readers eyes to each section of the
page by using seperators and dividers.

19. The main image is presented to be a close
up taking up the whole page. The subject
is wearing the colour schemes colours. His
facial expression is clear and and would
look at the person reading the magazine.
The smoke may present a theme of
mystery
The title is centered and bold and stands out to the reader. The
simple colours used may suggest the target audience would be
older.
The subtitle is
bold and
placed under
the title and
asks a
rhetorical
question. this
would draw
the reader to
read on into
the article to
see the
question
answered.
The main
body of text is
in two
columns and
follows
conventions
This text
follows the
colour scheme
Paragraph
starters are
set a different
colour from
the text to
emphasise it
and make it
easier for the
reader to find
it again
The smoke on the main image sets an atmosphere for the article, the
black background contrass this and the title uses similar colours to link
the whole page together. The font used is that of a sporty nature. The
urban style of the subjects hat shows the charecter of the subject and his
personality and style. Men may appeal to the article more than women
for the darker colors used.

20. The masthead challenges conventions and is
set to the side to make room for the main
image. This may be to make room for the main
image
The article number is opposing to the rest of the
image as it is presented in a different colour. It
stands out and may suggest to the readers to
read all the other articles and more are to
come.
The main image follows conventions. The
crown used suggests the subjects level of
expertise in his profession and how it may be
seen as an honour to have an article of him in
the magazine. It encourages the reader to read
the articles as they may want to know why he
has been given that title.
The coverlines are set over the main image with
important parts set in bold. It is easy to read
and seperated into sections. each point is
numbered.
The colour scheme used would suggest the
target audience is older than a child but younger
than an elderly. Th filter above the image sets a
light theme and the dark colours the subject is
wearing follows the text.

21. The main image has a stern expression suggesting that the article will be
serious and significant to him. This catches the reader's eye to want to read
on.
The masthead is the artist's trademark
name and sets the colour scheme for
the whole article. The red connotes
aggression and power.
The darkness
emphasises
the emotion
and
seriousness
of the article.
This colour
may suggest
the target
audience is
matured and
will
understand a
more serious
story.
The urban trend and masculine
pose of the subject suggest the
target audience are males. What he
is wearing follows the colour
scheme.
From the
layout and
language
used the
target
audience
may be
older as
they may
find it easier
to read.
The main image is to the left of the text, framing the image. This follows
conventions and makes the pages look well presented and neat. This
magazine may be read by people in social class C2 as this type of
magazine would apply to someone who occasionally reads a magazine and
follows the news.