The Relevance Of Twitter Jye Smith
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My opening address at ad:tech 2009 in Sydney, on March 10.
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The Relevance Of Twitter Jye Smith
- 1. Hi. Tuesday, March 10, 2009
- 2. Hi. a/s/l? Tuesday, March 10, 2009
- 3. iʼm jye. m/switched on media Tuesday, March 10, 2009
- 4. the relevance of twitter Tuesday, March 10, 2009
- 5. wtf? srsly. Tuesday, March 10, 2009
- 6. 140 characters to tell a story and share someone elseʼs (RT) Tuesday, March 10, 2009
- 7. collective insight let your network (underlings) find the good stuff and have greater choice Tuesday, March 10, 2009
- 8. sent over 1,300,000,000 tweets Tuesday, March 10, 2009
- 9. sent over 1,300,000,106 tweets Tuesday, March 10, 2009
- 10. maintained its phenomenal yearly growth rate, increasing year-on-year in web visits by 517.9% (Hitwise) Tuesday, March 10, 2009
- 11. why. Tuesday, March 10, 2009
- 12. new technologies meant new innovations and new ways to connect people Tuesday, March 10, 2009
- 13. speed. Tuesday, March 10, 2009
- 14. growth. Tuesday, March 10, 2009
- 15. reach. Tuesday, March 10, 2009
- 16. network. Tuesday, March 10, 2009
- 17. twitter brings people together work/play: dream, scream, wish, love, rant (tell a story) Tuesday, March 10, 2009
- 18. #mumbai Tuesday, March 10, 2009
- 19. #twestival Tuesday, March 10, 2009
- 20. #nocleanfeed Tuesday, March 10, 2009
- 21. #stub Tuesday, March 10, 2009
- 22. tell your story. (thereʼs been 12,000 told since slide 1) Tuesday, March 10, 2009
- 23. discuss. Gavin Heaton @servantofchaos Author, servantofchaos.com @SilkCharm Laurel Papworth CEO, Twitter Agency @M_Hickinbotham Mike Hickinbotham Senior Advisor, Social Meida, Telstra/Bigpond Jye Smith @jyesmith Social Media Strategist, Switched On Media Question? #adsyd3 Tuesday, March 10, 2009
Editor's Notes
- Twitter has given communities of people 140 characters to tell their story. or share somebody elses
- its given individuals and brands alike to leverage the power of collective insight from large networks of influential people
- to date, we’ve sent over 1.3bn tweets
- Australia is continuing to see incredible growth and visits to the site are up over 500%
- like all social media, new technologies and innovations have allowed people to connect online in new ways.
- Time and time again, Twitter has proven its ability to quickly spread a message between communities of people
- The growth of satellite communities has proven very influential
- As these communities grow it allows for greater reach of message and value
- and the people who populate twitter are the most important.
- because twitter brings people together. through their stories.