Fundraising tips for startups from the "Venture Capital Point of view". From getting that initial meeting with VCs to pitching and closing a deal, everything you need to know compressed into one easy to digest resource.

1. VC POV
fundraising 101
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2. What does it take to raise a round?
Lots of time & investor meetings.
.
time taken meetings with investors
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3. Here are some pointers
to help speed you along.
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4. What’s inside:
Preparing the
approach
Breaking down
the pitch
The ask:
VC funding
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0vcpov.com

5. Learning a few fundraising tips
raise money.
doesn’t mean you’ll
be able to
1vcpov.com

6. Preparing the
approach
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7. Step 1: Download our
spreadsheet and follow along.
Step 2: Classify investors
as leads & non-leads.
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3vcpov.com

8. Portfolio companies & prominent outside founders
Other good investors
Lawyers, accountants, & other service providers
People looking for finder’s fees
Some sources are
better than others.
Step 3: Get warm intros from people who know the VC
4vcpov.com

9. Pro-tip: intro sources matter less if you have…
or known investors
already with you
an impressive
pedigree
numbers up &
to the right
5vcpov.com

10. A PowerPoint for presentations
Backup slides
Financial plans
Product roadmap
Executive summary
Elevator pitch
Step 4: Get pre-pitch advice
from 1-2 VCs to test your materials.
-,vcpov.com

11. Step 5: meet all
your potential
lead investors
over a short
period of time to
build momentum.
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12. ?_ 6
Momentum
Will ideally
help you get 2+
term sheets
at the
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same time.
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13. Wait,
but what happens
in between?
-/vcpov.com

14. Get ready for
pitching
-0vcpov.com

15. There are plenty of
great free resources
aimed at startups
writing a business
plan or pitching VCs.
-1vcpov.com

16. But, there is still a major disconnect
-2vcpov.com

17. between how
entrepreneurs
present their plans…
and how VCs actually
.
-3vcpov.com

18. Breaking
down
the pitch
-4
skip to slide 43
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19. Breaking down the pitch:
The problem 20
The solution 23
The team 26
The market 29
The competition 33
Traction 36
The business model 39
-5vcpov.com

20. The problem
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21. The problem
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22. Do people careabout this
problem? Is it really critical?
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23. The
solution
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24. Solve a real
problem
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When VCs hear your solution,
they want you to…
Show a killer demo
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25. Solve a real
problem
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Show a killer demoTell a story
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26. The team
.2vcpov.com

27. A-Team: balance & skills for the task at hand
CTO
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.3vcpov.com

28. or don’t work at .
if you didn’t graduate from an
Don’t be discouraged
.4vcpov.com

29. The
market
29vcpov.com

30. VC is a
Why are VCs so obsessed
with big markets?
VCs want big hits with big returns
because only a handful of startups can
general VC-scale returns.
30vcpov.com

31. focus
timing
big vision
barriers
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But it’s
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size.
/1vcpov.com

32. focus
timing
big vision
barriers
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/2vcpov.com

33. The
competition
/3vcpov.com

34. Show how you’ll be 10X better
on an attribute your
target customer
cares about.
Show why competitors can’t
or won’t do what you do.
Differentiation doesn't just mean adding
more features or going cheaper.
34vcpov.com

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36. Traction
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Quality of
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38. Be specific and show your learnings
First 1,000 customers:
Tested ___ traction channels,
reached $___ customer acquisition
cost, and $___ life time value
from Facebook ads, printed flyers,
and word of mouth.
Next 100,000 customers:
Will double down on existing
channels for 40,000 users. Next
60,000 users will come from
partnerships with ___ & ___.
38vcpov.com

39. The
business
model
39vcpov.com

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How long will this product take
to monetize?
How much of the value created
can be captured?
What evidence is there that these
channels work?
Questions you’ll need to be able to answer:
40vcpov.com

41. How long will this product take
to monetize?
How much of the value created
can be captured?
What evidence is there that these
channels work?
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42. Financial projections:
What do VCs want to see?
VCs look for assumptions & how you control for expenses:
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43. The ask
03vcpov.com

44. When a
startup asks
for capital,
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04vcpov.com

45. What does Valuation mean,
and how is it calculated?
Simply put…
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… but that’s not all there is to it.
05vcpov.com

46. Valuation is influenced by a few key factors:
ownership
targets
supply &
demand
deal
terms
investor
conviction
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06vcpov.com

47. Have an offer?
Now the fun part begins.
What do VCS ask for in legal
due diligence?
Go fill out the rest of the round.
07vcpov.com

48. We hope this
e-book
helps you on your
fundraising
trail!
48vcpov.com

49. Thanks for
reading!
&VC POV
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Credits:
10vcpov.com