Personal Information
Entreprise/Lieu de travail
Sydney, Australia Australia
Profession
Director, Strategy & Insights at MultiConnexions
Secteur d’activité
Advertising / Marketing / PR
À propos
A hands-on end-to-end strategist with experience across creative and media agencies, working from insight exploration, brand positioning/architecture through creative and comms solutions.
A true believer that human truths can connect brands to people - and a skilful researcher and explorer to get to the truth using quantitative, qualitative, listening and semiotic methods.
Experience:
- 16 years of hands-on experience that contributed to the growth of world's leading multinational and local brands
- Expertise straddling branding, advertising, shopper, media, culture and insights
- Research experience covering consumer segmentation, brand positioning, NPD, U&A, creative testing, shopp...
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Personal Information
Entreprise/Lieu de travail
Sydney, Australia Australia
Profession
Director, Strategy & Insights at MultiConnexions
Secteur d’activité
Advertising / Marketing / PR
À propos
A hands-on end-to-end strategist with experience across creative and media agencies, working from insight exploration, brand positioning/architecture through creative and comms solutions.
A true believer that human truths can connect brands to people - and a skilful researcher and explorer to get to the truth using quantitative, qualitative, listening and semiotic methods.
Experience:
- 16 years of hands-on experience that contributed to the growth of world's leading multinational and local brands
- Expertise straddling branding, advertising, shopper, media, culture and insights
- Research experience covering consumer segmentation, brand positioning, NPD, U&A, creative testing, shopp...