Long version of Making your Facebook Page Sing with screen shots of the entire process of making a business page on Facebook. Also, the insights and tools to really make it work for you!

1. Making Your Facebook Page Sing

2. Where are my fans? How do I help people find me? What about my existing customers? I don’t know what to put on my page… Why am I doing this? No one is commenting…

3. Loyalty, Referral, Sales

4. What is THE most important factor? Content Is King

5. Compelling Content Entertaining Valuable Engaging

6. Types of Content Blog entries 3rd party content Tag parties Questions Expert time slot Polls Videos Photos Links

7. Where to Find Stuff to Say? In your head Other people Blogs Tweets Newsletters RSS feeds Twitter Favorites Facebook pages Aggregators Mashable ReadWriteWeb Alltop Techcrunch Your industry trade pub Guests

8. Welcome to My Page… Share your page Tag your page Ads Twitter Business card Email signature Email newsletter Invitation card/poster

9. EdgeRank Algorithm order: Videos/photos Links Status Collaborate Comments Likes Friend varieties http://www.social3i.com

10. Toy and Tool Box Like Button Replacing Share Gotta have it Send Button Like Box Posting as page Connect Custom Tabs Tabsite.com, do-it-yourself, Webstrim Applications Ecommerce: Ecwid, Payvment Involver, North Social http://developers.facebook.com/

11. The T’s of the Content Calendar Theme Topics Times/days Type Tone

12. Know Thyself First Getting in touch with your Value …the ripples vs. the drop

13. Your target customer What gap are you closing for your customer? Why does your customer need you? Why does your customer want you? What would your customer do without you? Would they miss you? Customer driven or customer focused?

14. Measure, measure, measure Create your game rules Declare your start Measure at the end of a turn (what’s a turn?) Compare Win? Lose? Start the next round

15. Stay in the Game

16. Business Page Fundamentals Page vs. Profile Privacy Page Creation Initial Posts and Content Inviting people to 'Like' your page Vanity url -- 'username' Metrics

17. Personal Profile Independent of a business page Your wall Your face to the world of Facebook

18. Personal Home Page Default page when you login Top News Account Settings Ads and Pages !

19. Finding 'Create Page' Ads and Pages Home page Look for Pages Click on Pages

20. Create a Page! Look for Create Page Click on Create Page

21. Create Your Page Choose your business type Click the icon for the choices

22. Naming the Page Choose the subcategory The Business or Place will be the name of your page Make it searchable Simple Words in the right order Favors the first word

23. Filling out the Page Profile picture Basic Information Settings Wall posts Pictures Links Blog posts and tie in Then notify your fans

24. Finished Page Pictures across top Featured pages Colorful posts Fan engagement

25. Edit Page Options - Settings Posting Preference - Your Page! Notifications - YES! Remember to SAVE CHANGES every time

26. Page Permissions Visibility while you're creating the page Wall tab shows: All so that it's welcoming/engaging/sense of community Posting ability: trust your community Spam/blocking words

27. Basic Information Fill it all in! About will show up on your page under the picture

28. Business Page Profile Picture Faces are more engaging than logos Unhide all button: for photos at the top of the business page

29. Featured Pages Pages you have liked AS YOUR Business Page Set of up to 8 to choose to feature Could be sponsored

30. Marketing Your Business Page Ads Inviting your existing email lists Like Box for your website Vanity URL: 'username' Update your fans

31. Managing Your Administrators Good practice to have more than one: backup purposes Add them by: Choosing one of your friends Choosing one of the fans Email address they use to login to FB

32. Applications Settings Setting applications to post to your wall Adding new applications and configuring them Notes: for auto blog posting

33. Mobile Settings Helpful if on the run a lot Upload activities photos right away

34. Page Insights Lots of interesting data Engagement Growth Demographics

35. Facebook Apps Apps Apps! Custom tab pages YouTube Twitter Web Page Email Marketing

36. Operating Your Page Content Calendar Posting as your page Metrics Objectives Personality

37. Content Calendar Objectives Persona Themes Timing Schedule it!

38. Posting as Yourself vs. Your Page Account dropdown Use Facebook as a Page Choose the Page Remember to change back!

39. Metrics Set objectives Identify measurements that correlate Measure! Keep track of them

40. Impressions Metrics Impressions and Feedback -- few days after post Look for what content works at what time on what day Objective: greater than the number of 'likes' you have

41. Be Your Personality!