How do you get people to ‘like’ your Facebook business page? How do they even find it? You’ve created one, you’ve put a few status entries on it, but no one is showing up. Why? And what do I do now? Kathryn will share strategies that have worked for her clients, some insights into keeping visible in Facebook, and some fun ways to get people engaged.

1. Making Your Facebook Page Sing

2. Where are my fans? How do I help people find me? What about my existing customers? I don’t know what to put on my page… Why am I doing this? No one is commenting…

3. Loyalty, Referral, Sales

4. What is THE most important factor? Content Is King

5. Compelling Content Entertaining Valuable Engaging

6. Types of Content Blog entries 3rd party content Tag parties Questions Expert time slot Polls Videos Photos Links

7. Where to Find Stuff to Say? In your head Other people Blogs Tweets Newsletters RSS feeds Twitter Favorites Facebook pages Aggregators Mashable ReadWriteWeb Alltop Techcrunch Your industry trade pub Guests

8. Welcome to My Page… Share your page Tag your page Ads Twitter Business card Email signature Email newsletter Invitation card/poster

9. EdgeRank Algorithm order: Videos/photos Links Status Collaborate Comments Likes Friend varieties http://www.social3i.com

10. Toy and Tool Box Like Button Replacing Share Gotta have it Like Box Posting as page Connect Custom Tabs Tabsite.com, do-it-yourself, Webstrim Applications Ecommerce: Ecwid, Payvment Involver, North Social http://developers.facebook.com/

11. The T’s of the Content Calendar Theme Topics Times/days Type Tone

12. Know Thyself First Getting in touch with your Value …the ripples vs. the drop

13. Your target customer What gap are you closing for your customer? Why does your customer need you? Why does your customer want you? What would your customer do without you? Would they miss you? Customer driven or customer focused?

14. Measure, measure, measure Create your game rules Declare your start Measure at the end of a turn (what’s a turn?) Compare Win? Lose? Start the next round

15. Stay in the Game