The document discusses how to create and establish a personal brand on social media. It recommends identifying your talents, strengths, values and the experience you want others to have of you in order to develop a consistent brand persona. The document then provides tips on choosing appropriate social media platforms to establish visibility and share content that conveys your value to interested connections and communities. It stresses the importance of staying focused on your authentic self and contributing valuable content regularly through blogging, photos and video.
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Make a Name for Yourself: Branding and Social Marketing
1. Make a Name for Yourself Branding and Social Marketing
2. Agenda What is a brand? How do you create one? What does it look like? What do I need to do? 5/13/10 Kathryn Gorges Make a Name for Yourself 2
3. Social Media—Here I come! Facebook wall entry: 1-2 sentences Twitter: 140 characters Blog: 4-5 paragraphs YouTube: 1-3 minutes Make a Name for Yourself 3 5/13/10 Kathryn Gorges What will you write when you face the proverbial blank page?
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5. Are you what you think you are?OR Are you how OTHERS experience you?
6. What is a brand? Shorthand for identification Make a Name for Yourself 5 5/13/10 Kathryn Gorges
14. What experience do you want them to have?How do YOU want to be remembered?
15. Know Your Impact Friends Coworkers Family Acquaintances Strangers 5/13/10 Kathryn Gorges Make a Name for Yourself 8 Strengths, weaknesses, count on, summary words
19. Credibility for your universal selling proposition or value proposition5/13/10 Kathryn Gorges
20. Social Media Branding Cohesive and reflective of your value Image: personable, professional Platform: where is your community? Role: Resource? Inspirer? Coach? Teacher? Critic? Connector? Content: Carries your value 5/13/10 Kathryn Gorges Make a Name for Yourself 11
27. Your Social Media Strategic Plan Identify your brand and persona Develop a cohesive look and tone for your brand persona Choose social media platforms based on your desired connections Take on a role: Resource? Inspirer? Coach? Teacher? Critic? Connector? Create content that carries your value—and supports your brand 5/13/10 Kathryn Gorges Make a Name for Yourself 18
28. Stay Focused on WHO YOU ARE 5/13/10 Kathryn Gorges Make a Name for Yourself 19
30. Social Media Marketing Mechanics Website Blog Email LinkedIn Facebook YouTube Twitter Flickr Delicious Digg Identify your target market, find out where they hang out, go there and engage! 21 Make a Name for Yourself 5/13/10 Kathryn Gorges
31. Keys to Success Consistent Present Persistent Contribution Participant Integrity 5/13/10 Kathryn Gorges Make a Name for Yourself 22