Overview of the shift in marketing from command and control to relationship and why that makes sense. The underlying premise is that humans are by nature social and engage in word of mouth marketing -- now we have the tech to do that globally.
2. Marketing is . . . Clearly representing your product/service Communicating your offer Understanding your market 1/2010 Kathryn Gorges The Social Marketing Diva 2 Branding Promotion Research
9. The New Global Village 1/2010 Kathryn Gorges The Social Marketing Diva 6
10. Social or Relationship or Inbound Marketing 1/2010 Kathryn Gorges The Social Marketing Diva 7 Heart Inspiration Contribution Mission Soul Personality
15. CollaborationOpen the door to Customer Loyalty 1/2010 Kathryn Gorges 8 The Social Marketing Diva
16. Value Personification of your brand => what you are known for Experience of your value Credibility for your universal selling proposition or value proposition 1/2010 Kathryn Gorges The Social Marketing Diva 9 => Brand => Persona
26. Social Media Marketing Mechanics Website Blog Email LinkedIn Facebook YouTube Twitter Flickr Delicious Digg Identify your target market, find out where they hang out, go there and engage! 1/2010 Kathryn Gorges 17 The Social Marketing Diva