Overview of the tactics for implementing a social media strategy across multiple networking platforms including: LinkedIn, Facebook, Twitter, Blogs, Email, YouTube, Flickr, Digg, and Delicious.
7. Social Media Marketing Mechanics Website Blog Email LinkedIn Facebook YouTube Twitter Flickr Delicious Digg Identify your target market, find out where they hang out, go there and engage! 10/17/09 Kathryn Gorges 3 Santa Cruz Marketing Bootcamp
8. Case Study: Best Western Website Blog LinkedIn Facebook Twitter YouTube Mobile Desktop Widget 10/17/09 Kathryn Gorges Target Market: Travelers, families, business, middle-income, inexpensive vacations, seniors/retirees The World’s Largest Hotel Chain® 4 Santa Cruz Marketing Bootcamp
9. Standard WebsiteObjective: Close the dealConversionLanding PagesUser InterfaceAnalyticsSEO 10/17/09 Kathryn Gorges 5 Santa Cruz Marketing Bootcamp
49. TwitterHome PageTweets of who you are followingTrending TopicsSearchDirect MessagesMentionsFavoritesResponse 10/17/09 Kathryn Gorges 45 Santa Cruz Marketing Bootcamp
60. Social Media Marketing Mechanics Website Blog Email LinkedIn Facebook YouTube Twitter Flickr Delicious Digg Identify your target market, find out where they hang out, go there and engage! 10/17/09 Kathryn Gorges 56 Santa Cruz Marketing Bootcamp