Are you wondering how social media can do anything for your business? Are you tired of going to workshops about the tactics to using social media without any idea how to put them together for a campaign? One that works for YOUR business? This presentation covers what you need to do to put a social media campaign together that can: - Increase the calls you're getting - Bring more people to an event or your business - Broaden your market to a younger audience - Grow your business

1. TURNING
SOCIAL MEDIA
TOOLS INTO
REVENUE
HOW TO CREATE CAMPAIGNS THAT MAKE
YOU MONEY
© 2014 Kathryn Gorges • The Social Marketing Diva
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2. KATHRYN GORGES
SOCIAL MARKETING DIVA
Twitter.com/kagorges
LinkedIn.com/KathrynGorges
Facebook.com/SocialMarketingDiva
kathryn@kathryngorges.com
(831) 325-6158
www.marketingpossibility.com
www.thesocialmarketingdiva.com
www.kathryngorges.com
© 2014 Kathryn Gorges • The Social Marketing Diva
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3. 3
© 2014 Kathryn Gorges • The Social Marketing Diva

4. WHAT IS A MARKETING
CAMPAIGN?
A specific, defined
series of activities
used in:
• marketing a new
or changed
product or
service,
• or in using new
marketing
channels and
methods.
© 2014 Kathryn Gorges • The Social Marketing Diva
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5. CAMPAIGNS ARE NOT
THIS…
© 2014 Kathryn Gorges • The Social Marketing Diva
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6. THE REALLY CRITICAL
SUCCESS FACTORS
 Build Your
Community Online
 Know Your Value
 Create Personality
 Be Consistent
© 2014 Kathryn Gorges • The Social Marketing Diva
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7. THE NEW GLOBAL VILLAGE
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© 2014 Kathryn Gorges • The Social Marketing Diva

8. KEYS TO SOCIAL MARKETING
 Community
 Connection
 Contribution
 Conversation
 Collaboration
© 2014 Kathryn Gorges • The Social Marketing Diva
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9. YOUR CAMPAIGN PREP
▶ KNOW YOUR IDEAL CUSTOMER
▶ What is the defining value your
favorite customers get from you?
▶ What small piece of that type of
value can you deliver to them?
▶ What’s the easiest medium for you
to create?
▶ What tone, content, and
personality BEST re-create what
you deliver in person?
© 2014 Kathryn Gorges • The Social Marketing Diva
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10. STEPS TO ACTION
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 Set goals
 Create budget,
timeline, partners
 Metric for success
 Monitor and fine
tune
 Evaluate
© 2014 Kathryn Gorges • The Social Marketing Diva

11. WHAT IS THE MOST
IMPORTANT FACTOR?
© 2014 Kathryn Gorges • The Social Marketing Diva
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Fun
ValueRelevance

12. Stuff that’s worked…
© 2014 Kathryn Gorges • The Social Marketing Diva
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EXAMPLES OF CAMPAIGNS

13. REMINDING YOUR
MARKET
Objective: More traffic
into business
Awareness
Tidbit of Value
You care about them
You’re available to
help
Video, Facebook Ad,
Twitter
© 2014 Kathryn Gorges • The Social Marketing Diva
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14. NEW CUSTOMER
GROUP
Objective: Build
customer base with
new type of
customer (age,
location, interest)
Here’s what I do
Proof I understand
you
The value you,
specifically, will get
Video, Facebook Ad,
blog
© 2014 Kathryn Gorges • The Social Marketing Diva
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15. EVENT ATTENDANCE
Objective: New
crowd to your event
The difference this
will make
Your people will be
there
The value they’ll get
Facebook – Ads,
event, and status
updates with photos,
postings, blogs
© 2014 Kathryn Gorges • The Social Marketing Diva
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16. NEW OFFERING
Objective: New
business from
existing
customers; new
customers
Awareness
Value
Credibility
LinkedIn – update,
ads, company page;
pdf, blog entry, press
release
© 2014 Kathryn Gorges • The Social Marketing Diva
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17. BUILD COMMUNITY
PLATFORM
Objective: Create an
audience that will
share your content
Influencers
Shareability
Consistency
Twitter contest (or
other social media
contest); focus on
quality followers;
incredibly easy
participation; rewards
that reflect your value
© 2014 Kathryn Gorges • The Social Marketing Diva
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18. WHAT DOESN’T WORK
Too complex
Not relevant
Not special
No intrinsic value
Pushing
No personality
Friction
© 2014 Kathryn Gorges • The Social Marketing Diva
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19. KATHRYN GORGES
SOCIAL MARKETING DIVA
Twitter.com/kagorges
LinkedIn.com/KathrynGorges
Facebook.com/SocialMarketingDiva
kathryn@kathryngorges.com
(831) 325-6158
www.MarketingPossibility.com
www.thesocialmarketingdiva.com
www.kathryngorges.com
© 2014 Kathryn Gorges • The Social Marketing Diva
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