At Mindshapes, I relaunced My Story World to include the new children's storytelling app: My Story Maker.

1. Version 2.0

2. Version 2.0
1. It’s the next major upgrade to My Story World
2. It adds My Story Maker - a major new feature which lets
children discover the best story of all … Their own!
3. It launches on Halloween with fantastic themed Jim
Henson Company content: a Sid the Science Kid Hal-
lowen special, and two original and exclusive stories
introducing the Pajanimals, PBS Sprout’s beloved show,
to My Story World for the first time
4. Introduces our own characters into the world - led by
the super-cute Go, they will lead users through My Sto-
ry World
5. My Story World 2.0 also sees us make a significant
move on price, in line with the market and given
strength of performance to date
What is My Story World 2.0?

3. Version 2.0
1. My Story World has received press and consumer
plaudits since launch
2. Rated highest by USA Today of all Library Apps - only
full 4* rated product
3. 5* rated in UK over last three updates - 4.5* in the US
4. NAPPA Silver Award Winner
5. Converting to subscription at 18-20% on organic dis-
covery, 5% in promotion or paid customer acquisition
How has My Story World performed so far?

4. Version 2.0
1. Kids Category: 0-5
2. In My Story World 2.0 a child can:
• Discover their favourite brands through a fully opti-
mised interface - we have been constantly optimising
the experience over the last six months, improving be-
havioural metrics with each release
• Read and Create:
1. When a child has finished a story, they can make one
of their own
2. Please see full presentation on My Story Maker, below
• Includes a full first time user experience
• Includes fully managed migration/upgrade experience
for current users
• Fully parent gated throughout
• App ID: 597797107
• Submitting October 23rd, 2013
• Supported by a launch campaign covering paid,
earned and owned media channels
• Launches to market with 2x original and exclusive Paj-
animals stories, and 1x Sid the Science Kid Halloween
Special
• The app is free to download and includes 3 free Live-
books
• Subscription model: a one-time six month All Access
Pass will cost $13.99
• Fully compliant with Kids Category rules
• Launching into 0-5 Age Category
Product Overview Product Launch Information

5. Version 2.0
The top kids’ stories app
now lets children tell
the best story of all...
Their own!

6. Version 2.0
Creative & Imaginative Play
The characters and stories they know and love
provide the starting point for their creative play

7. Version 2.0
Teaching in school,
Learning at home
Parents and kids make stories at home
supporting the in-school curriculum

8. Version 2.0
• Identify where the story takes place, who is involved and
what happens.
• Identify the main events in a story and re-enact.
• Explore imaginative ideas arising from this using role-play.
Make a simple story plan.
• Recount own real or imagined experiences orally.
• Read and tell a range of traditional stories and fairy tales.
• Identify typical features, for example beginnings and end-
ings, story language, typical characters.
• Use pictures, puppets or props to help them remember
the main events and characters as they re-enact stories.
• With prompting and support, identify characters, set-
tings, and major events in a story.
• Describe characters, settings, and major events in a
story, using key details.
• Use a combination of drawing, dictating and writing to
narrate a single event or several loosely linked events
and tell about the events in the order in which they oc-
curred.
• Create narratives to recount two or more appropriately
sequenced events, including detail about what hap-
pened.
UK Learning Objectives US Learning Objectives
My Story World embodies the learning objectives found in the
UK literacy National Curriculum, and the US Common Core State Standards Initiative.
Extracts from UK National Curriculum, Literacy, Narrative Unit 1 & 3 and US Common Core State Standards Initiative: www.corestandards.org/ELA-Literacy/RL

9. Version 2.0
Develop a child’s
social-emotional intelligence
Create stories exploring a characters emotions
and the relationships between characters

10. Version 2.0
Endless storymaking
opportunities
Rich and diverse settings
Thousands of story and character situations