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M É R A G E
Your digital mirror
How many of you enjoy
looking at yourselves half-naked
in a public mirror?
Mérage is a digital
mirror that allows you to try
on clothes without getting
undressed.
CUSTOMER FRIENDLY
STORE EFFICIENT and
EASY TO INTEGRATE
CUSTOMER FRIENDLY
+	You don’t have to undress to try on clothes.
+ 	You can try stuff on in front of your friends
	 and still be private.
+ 	You don’t have to leave the dressing room
to get another size.
STORE EFFICIENT
+ 	Free the staff.
Let staff focus on sales instead
of dressing room cleanup.
+ 	Keep clothes safe from damage and thieving.
EASY TO INTEGRATE
+	No need to rebuild stores,
since you use ordinary mirrors
+	Your customers could have your
whole store in there living room.
HOW DOES
IT WORK?
1. Person in wareable
tech with Mérage system.
E.g. Google glass
2. Ordinary mirror
2
1
POTENTIAL
“The global online retail
industry is expected to reach
almost $830 billion in 2015”
MarketLine.com
“Wareable tech is forecasted
to increase to a $12 billion
industry by 2018”
Business Insider, UK
BEAUTYRETAIL HEALTH
REVENUE STREAM
Mérage subscription
Customer reactions feedback
Tailored advertising
COMPETITION
Other technologies e.g. Kinect
Augmented retail businesses, e.g. Holition
Virtual sizing e.g.Virtusize
WHAT MAKES
US DIFFERENT?
Software not hardware. E.g. Kinect.
Everyone has a mirror.
Keeps shopping private.
Combining inspiration with
more accurate sizing.
SUMMARY
Today
Mérage is your digital mirror that improves the
customer retail experience and boosts revenue.
Tomorrow
Mérage is an ecosystem bringing stores to
your livingroom and connecting your everyday
lifestyle to shopping.
THANK YOU !

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KTH Innovation Competition