strategy concept, brand concept, brand communication tests and research

1. Rcom
BRAND COMMUNICATION RESEARCH
DEVELOPED NEW BRAND CONCEPT, NEW COMMUNICATION?
WANT TO CHECK IT VIA RESEARCH?

2. IN EFFECT TEST RESULTS ARE WEAK AND IMPAIRED
FINAL DATA ARE BIASED
REGULAR RESEARCHES ARE CONDUCTED IN VIRTUAL, LABORATORY ENVIRONMENT
EVEN IF ENVIRONMENT IS BEST SIMULATED, RESPONDENT ACTS UNNATURALY

3. WE SPLITED RESEARCH INTO THREE PARTS
EXPLORATION CONFIRMATION
brandspectacle in-depthclarification cfgdconfirmation

4. FIRST IS CONDUCTED IN NATURAL ENVIRONMENT
AT HOME, ON THE STREET OR IN THE SHOP
brandspectacle

5. SECOND IS THE EASY ONE2ONE MEETING
USUALY IN THE CAFE
in-depthclarification

6. AND THE LAST ONE IS THE CFGD - CONTROLLED FOCUS GROUP DISCUSSION
cfgdconfirmation
IT IS DRIVEN UNDER SCENARIO AND THE COURSE
THAT IS NOT A RESULT OF THE ROUTINE, THE
EXPERIENCE OF THE CONSUMER OR RESEARCHER

7. Rcom
BRAND
COMMUNICATION
RESEARCH
WANT MORE INFO?PLEASE CONTACT INFO@BRANDCOMR.PL
VISIT HTTP://BRANDCOMR.PL