This slide contains Product Overviews, Marketing Orientation, STPD analysis as well as Marketing Mix Component of Apple Iphone.

1. Presentation
On
Marketing Analysis of
Apple Iphone
Prepared By
Kamal Regmi
KDBC MBA, 2015
26 September 2015

2. Overviews
Introduction to the Product (Product Overview)
Marketing Orientation
Competitors
STPD Analysis
Marketing Mix Components-4Ps
Conclusion
Bibliography/References
226 September 2015

3. Product Overview
26 September 2015 www.apple.com/iphone 3
• Parent Company : Apple
• Category : Mobile phone
• Sector : Telecommunication
• Slogan/Tagline : The worlds thinnest
smart phone
• USP : iOS, AppStore

4. Marketing Orientation
Apple Iphone is marketing Oriented as it :
 Actively seeks ways to understand what their customers
want and create products specifically designed for those
customers.
 Is highly sophisticated, innovative products that have
received such good responses over the past few years.
 Spends time figuring out what the customer wants, create a
way to get feedback through market research.
26 September 2015 www.apple.com/iphone

5. Competitors
5
• Direct Competitors:
HTC One,
Samsung S3, S4,
Sony Xperia Z,
Nokia Lumia Series
www.apple.com/iphone26 September 2015

6. Competitors
6
Indirect Competitors:
 Laptops
 Television Radio
 Tablets
 Walkie Talkie, Landline Phones
 Previous Version of Iphone itself etc
www.apple.com/iphone26 September 2015

7. STPD Analysis
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Segment (Market):
 Brand Loyals, Brand Switchers, New Category Entrants,
Other Brand Loyals, Style Oriented
Target market:
 Middle to upper income Professionals
 Urban young from middle and upper class
 High school, college and graduate students
www.apple.com/iphone26 September 2015

8. STPD Analysis
Positioning strategy:
 ultra-friendly and intuitive user interface.
 Brand Loyalty, Quality and Style
 iPhone is years ahead with an ever-growing collection
of applications for every purpose
Differentiation strategy:
 IPhone aims to enhance usability by adding more
capability to a cell phone and wrapping it up with an
intuitive touch screen interface.
 Can be Easily Customized to user specifications
8www.apple.com/iphone26 September 2015

9. Marketing Mix Components -4Ps
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Product varieties and packaging:
 Processing speed
 Apple to apple comparison
 The IOS operating system
Pricing policy:
 Skimming price
 No discounts
www.apple.com/iphone
26 September 2015

10. Marketing Mix Components -4Ps
Promotion Methods:
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www.apple.com/iphone26 September 2015

11. Marketing Mix Components -4Ps
Placement of the products:
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 Present across the globe with a fantastic
service backup
 I-stores are found in premium places and
malls
www.apple.com/iphone26 September 2015

12. Conclusion
12www.apple.com/iphone26 September 2015

13. Bibliography/References
• www.apple.com
• http://www.marketing91.com/
• http://www.slideshare.net/
• http://www.gsmarena.com/
• http://www.businessdictionary.com/
• https://www.boundless.com
• http://www.phonearena.com/
• http://www.fao.org/
• http://www.theadvertisingclub.net/
• http://www.mbaskool.com/
1326 September 2015 www.apple.com/iphone

14. THANK YOU FOR YOURTHANK YOU FOR YOUR
ATTENTION!!!ATTENTION!!!
14
26 September 2015 www.apple.com/iphone