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CLTC’s LISTENING and FACEBOOK EXPERIMENT


-   Objectives
       o Learning to Listen
       o Utilizing FB better than we have been

-   Tactics
       o FB Contest
       o Responding on FB and Yelp
       o Usage of iGoogle page
       o Studying and reading RSS Feeds

-   Results
      o Found new places CLTC was listed or mentioned on
      o Witnessed more community with our FB page
      o Realized need more support from interns

-   What would we do differently if could do again
      o Ask interns for help on listening

-   What was our Big “Ah Ha”
      o Finding us on Bay Area Older Adults! We need to really target our local
         University and young professionals!

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CLTC's LISTENING & FACEBOOK EXPERIMENT: Learning, Connecting & Growing Online

  • 1. CLTC’s LISTENING and FACEBOOK EXPERIMENT - Objectives o Learning to Listen o Utilizing FB better than we have been - Tactics o FB Contest o Responding on FB and Yelp o Usage of iGoogle page o Studying and reading RSS Feeds - Results o Found new places CLTC was listed or mentioned on o Witnessed more community with our FB page o Realized need more support from interns - What would we do differently if could do again o Ask interns for help on listening - What was our Big “Ah Ha” o Finding us on Bay Area Older Adults! We need to really target our local University and young professionals!