Getting Started with Social Media Advocacy
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The document provides tips on using social media, especially Twitter, to advocate for policy issues. It recommends tweeting at least 10 minutes per day and organizing followers into lists. Links and retweets are suggested as easy ways to contribute content while driving traffic to one's website and influencing decision makers. Tracking popular advocacy organizations, media outlets, legislators, and agencies involved in one's issues is advised to stay informed and expand one's network.
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Getting Started with Social Media Advocacy
- 1. Getting Started and Making it Doable Friending the Finish Line November 2011
- 2. Definition of “Expert” in Internet Age • Someone who knows an ounce more information than you do! Why am I up here? • Not afraid to experiment • I think in 140 characters! • My kids have left home • I don’t like to jump out of bed in am… I like to tweet and post. • I leave blogging to others thus creating a little time.
- 3. Why I love Social Media • Best Advocacy Tools since Media began! • Gives everyone a megaphone in the public square United Ways of California www.unitedwaysCA.org 3
- 4. Goal • Become influencer, organization/person of credibility • Drive them to your website • Influence decision makers • Create a majority among policy makers United Ways of California www.unitedwaysCA.org 4
- 5. Twitter versus Facebook • Not an either or, but BOTH • Facebook as friendly website that allows interaction with your audience. More permanent • Twitter – short, quick, not as permanent BUT much bigger audience. United Ways of California www.unitedwaysCA.org 5
- 6. Stats United Ways of California: • Started March 2009 • 569 Followers • Following 479 • Done 1300 tweets Judy Darnell: • Started March 2009 • 372 Followers • Follow 637 • Done 1600 tweets
- 7. No Time? • Got 10 minutes a day? 20 even better, but 5 is doable. • We all read for work – start by tweeting links to what you read…share information EX: RT @Health_Affairs: Blog: Health Reform: The Individual Mandate’s Role And Medicaid Enrollment http://t.co/9JFP4Kc8 Then just add a few word comment: EX: Block granting #Medicaid is a terrible idea, especially for kids. firstfocus.net/library/report… via First Focus EX: Everybody's got an opinion about health ins exchanges. http://t.co/RunRg6hA #aca #hcr United Ways of California www.unitedwaysCA.org 7
- 8. Share your Expertise See how your CA county fares in latest Human Development Report www.unitedwaysca.org/humandevelopment #income #health #education United Ways of California www.unitedwaysCA.org 8
- 9. How to Manage Flow of Information Follow Bruce Lesley!....no, seriously…FOLLOW BRUCE Organize who you follow into LISTS Make a daily/weekly plan (we are just starting this) But, don’t stress if you don’t do it religiously, just do something. 9
- 10. Making it easy • Use software and devices that make it fun and easy –Smart Phone – DOWNLOAD TWITTER NOW –Tweetdeck, Hootsuite – Social Media Dashboards • And it actually helps you manage favorite media –I’ve canceled subscriptions – I check Twitter over breakfast, on breaks – it can be your major news source. – @ NYT, @ WASHINGTON POST, @HUFFINGTON POST, @FOXNEWS, @MOTHERJONES, @LATIMES….etc United Ways of California www.unitedwaysCA.org 10
- 11. Lists • Assign those you follow to lists; check lists to find something to tweet about if you are busy • Don’t make too many lists • Check out others’ lists • Electeds; Advocacy Orgs for Health; Media; Example: http://twitter.com/#!/list/JudyDarnell/health-advocates http://twitter.com/#!/list/JudyDarnell/us-congress-members 11
- 12. Advocating for Community Impact Who I Follow on Twitter • Expert organizations and staff Ex: CBPP or CBP • Key Media outlets AND reporters Ex: Washington Post • Advocacy Organizations Ex: First Focus and Bruce Lesley • Legislators at all levels Ex: @RepBecerra @SenatorBoxer • Key Agencies involved with our issues Ex: @CMSgov, @usedgov United Ways of California www.unitedwaysCA.org 12
- 13. Advocating for Community Impact Who to Follow on Twitter • Local United Ways and UWW Ex: @live_united, @Bay_Area_UW • UW Staff Ex: @pmanzo, @JudyDarnell • Board members / partners Ex: @RedCross @100percentCA • Foundations Ex: @CalEndow @rwjf • Key Consultants Ex: @Kanter @FullCourtPress United Ways of California www.unitedwaysCA.org 13
- 14. REMEMBER • RETWEET YOUR FRIENDS! • Like OWS - together we create a human sound system! • Bank charges were overturned, Netflix changed its plans…we should be able to get all kids health coverage and care! • Until you have a couple hundred followers, never do original tweet without # or @ United Ways of California www.unitedwaysCA.org 14
- 15. United Ways of California Judy Darnell, MPP Director of Public Policy United Ways of California jdarnell@unitedwaysCA.org www.unitedwaysCA.org 831.246.3099 Twitter: @JudyDarnell @UnitedWaysCA Facebook: United Ways of California 15
Editor's Notes
- FB and Twitter are someone else website – they are sharing space. You want to drive people to your site eventually.
- Will never spend the time that some others do this. I like to sleep occasionally.
- Link to reports – yours and others.
- I have 380+ followers…hasn’t been easy – been trial and error. Learned who to followWho to RT and MTAsked friends to RT – once Anthony and Bruce RT me, I started to get followers. Occ reporters RT me.Use HASHTAGS!! Its how you join a conversation or get heard by those interested in your issue….#medicaid; #ACA or HCR;
- I have 380+ followers…hasn’t been easy – been trial and error. Learned who to followWho to RT and MTAsked friends to RT – once Anthony and Bruce RT me, I started to get followers. Occ reporters RT me.Use HASHTAGS!! Its how you join a conversation or get heard by those interested in your issue….#medicaid; #ACA or HCR;