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Networked Leadership Development and Practical Skills for Emerging Leaders
Module 3: Smarter Professional Networking Skills
Building Your Personal Brand and Professional Network Online
August 11, 2015
Beth Kanter, Instructor
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Emerging Leaders:  Smarter Professional Networking
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Networked Leadership Development and Practical Skills for Emerging Leaders
Module 3: Smarter Professional Networking Skills
Building Your Personal Brand and Professional Network Online
August 11, 2015
Beth Kanter, Instructor
Emerging Leaders:  Smarter Professional Networking
The Team
Beth Kanter
The Playbook
Stephanie Rudat
Peer Learning Facilitators
• Be ready to do
the homework
• Review with
your mentor
• Connect w/
accountability
buddy
Topics OUTCOMES
• Ask questions in chat
• More discussion during
pods on 8/26!
• Continued discussion Facebook
Group
FRAMING
Agenda
Welcome & Check-In (15 min)
Your Personal Brand Online –
Benefits, Strategy and Tips (15
min)
Using Online Channels for
Professional Learning and
Thought Leadership
(10 min)
Professional Networking Online
(15 min)
Next Steps and Homework (5
min)
#netlead
http://networked-emerging-leaders.wikispaces.com/
Agenda: SMARTer Professional Networking
Playbook
http://networked-emerging-leaders.wikispaces.com/Playbook
Homework Share
Sara Beesley,
Center Director, Mitchell Lake
Audubon Center, National
Audubon Society
• Checking email at set
times of the day
• Writing down three
items on my to do list
I want to accomplish
at a time.
• Time Management
and Balance
Homework Example: Self-Awareness,
Management & Mindfulness Techniques
Homework Example: Self-Awareness,
Management & Mindfulness Techniques
Rachael Hamby,
Assistant to the President,
Western Resource Advocates
• A lot of overlap between these three concepts –
where does one end and the next begin?
• Something I’m working on: presence in meetings – at
the intersection of self-awareness, self-management
and mindfulness
• Self-awareness – checking in on facial
expressions, body language, noticing when I start
to zone out, lose focus or start think about
something else
• Self-management – practicing active listening,
managing facial expressions and body language,
notice and then set aside any emotional
reactions
• Mindfulness – paying careful attention, staying
focused on others throughout the meeting, using
the meeting as an opportunity to observe others’
tone, facial expression and body language
• It’s not about me – all you can do is put your best
self out there, can’t control what space others
are in – don’t take it personally, use it as a chance
to practice self-management and social
awareness
Cendy Hernandez,
Human Resources Manager,
National Climate Initiative and
Mississippi and Pacific Flyaways,
National Audubon Society
• 10 second rule
• Breathing
• Active Listening
• Hard-typing (get it out, then
let it go)
• Learned: Patience
Homework Example: Self-Awareness,
Management & Mindfulness Techniques
Mentor Check-In
Mentor Check-In: Type into Chat
1. If you were not able to meet, what got in
the way?
2. If you did meet, what useful feedback
and support did your mentor provide?
Module 3: Smarter Professional Networking
• To introduce benefits, strategy,
and tips for building your
personal brand and professional
network online
• To introduce practices for using
online channels for professional
learning and thought leadership
“You are not ever a genius all by yourself. Your ideas are
a function of the people you are connected with…” –
Carol Dweck, Author, Mindset
The Benefits of Online Professional Networking
Personal Professional
Private Public
Personal Professional
Private Public
Worlds Collide: Identity and Boundaries Online
Yesterday Today
Turtle
• Profile locked down
• Share content with family and personal friends
• Little benefit to your career or professional development
Jelly Fish
• Profile open to all
• Share content & engage frequently with little censoring
• Potential decrease in respect
Chameleon
• Profile open, curated connections
• Engagement Strategy: Purpose, Language, Persona, Tone
• Increased thought leadership, reap benefits of professional
networking online
Based on “When World’s Collide” Nancy Rothbard, Justin Berg, Arianne Ollier-Malaterre (2013)
What Kind of Social Animal Are You?
An Unwise Jelly Fish
Our Online Selves: Accountability Buddy Exercise
• Pair up with your accountability
buddy
• Each of you should google the other
person
• Look at the search results on the first
few pages
• Based on that, share your impression
of the other person
• Does that impression match what you
want your personal brand to convey?
Purpose Persona
Tone Language
Strategy
How To Be A Chameleon: Personal Brand Strategy
Meredith Fennema, Grand Rapids Community Foundation
Purpose:
Media/Partner
Engagement
Professional
Learning
Persona: Professional
Tone: Informative
Language: Insider, Serious
Audience:
Media
Professional
Colleagues
Meredith Fennema, Grand Rapids Community Foundation
Audience:
Org Donors and
Visitors
Professional
Colleagues
PURPOSE
Donor Engagement
Peer Discussions and
Networking
Thought Leadership
Persona: Professional
Tone: Visual, Funny,
Informative
Language: Insider,Savvy
Thomas P. Campbell: Metropolitan Museum of Art
Shares the World Through His iPhone in Service of the Art
Connecting with Professional Colleagues at Industry
Conference
Talks About All Aspects of Leading Museum
Uses Humor
Is Human!
Avoid the Uncanny Valley
“Be yourself because everyone
else is already taken.”
- Oscar Wilde
Your Personal Brand is Based On Authenticity
Example
Example
Example
Example
• What’s your super
power?
• What do people
frequently praise
you for?
• What makes the way
you achieve results
unique?
• What energizes you?
Personal Brand Strategy Questions: Type into Chat
Your Social Profile Is An Elevator Pitch!
Social Media Elevator Speech: Twitter
• What is your expertise?
• Why should someone
follow you?
• What hashtags or
keywords do you want to
be associated with?
• Visual: What cover and
profile image conveys
your personal brand?
Your Social Elevator Speech: LinkedIn
Personal Brand for Thought Leadership Online
“Thought leadership is when a leader's
thoughts are being used by leaders to lead
others.”
- Onyi Anyado
Content Curation for Thought Leadership: Example
Content Curation for Thought Leadership
SEEK SENSE SHARE
Finds and vets key blogs and
Twitter lists in each issue
area
Scans and reads every
morning and picks out best,
writes tweets, and schedules
Taps into personally selected
list of expert sources and
seeks new sources
Summarizes article in a
tweet, adds hashtags, credits
sources
Writes blog posts using
multiple links shared on
Twitter
Feeds his network with
quality and personalized
content
Engages with aligned
partners and target audience
Leads conversations
Recommends other experts,
sources, and articles
Credits sources
Other Ways to Engage
• Live tweet professional events and conferences
• Participating in online chats
• Be a guest on a podcast or online radio show
• Use LinkedIn to share an article on your topic on
a regular basis
• Write guest posts on industry blogs
• Use relevant industry hashtags to share content
and engage
• Follow journalists on your topic and share
relevant content
• Be consistent, make it part of your routine
Smarter Professional Networking Online
“It's not what you know but who you know.” - Proverb
“Pulling a good network together takes effort, sincerity
and time.”
- Alan Collins, author of “Unwritten HR Rules"
Create A Networking Action Plan
Goals
People
Networking Strategy
Source: Managing Yourself: A Smarter Way to Network by Rob Cross and Robert J. Thomas
“Core connections and
relationships must …
• Bridge smaller, more-diverse groups
and geography.
• Result in more learning, less bias,
and greater personal growth.
• Model positive behaviors:
generosity, authenticity, and
enthusiasm.
Professional Networking: Core Connections and Strong Ties
• Age
• Organization
• Gender
• Hierarchical Position
• Area of Expertise
• Geographic Location
Based on the work of Harold Jarche and Robert Cross
• Information and learning
• Political support and influence
• Personal development
• Personal support and energy
• A sense of purpose or worth
• Work/Life balance
DIVERSITY
BENEFITS
@kanter
Start with Analysis
Steps: Creating A Good Network Core
1
Analyze
2
De-Layer
3
Diversity
4
Capitalize
Networking/Relationship Strategies:
Be A Master Connector
• Focus on adding value
• Personalize your initial contact, do your homework
• Be specific about what you need/want
• Create an “aspirational contact list”
• Touches without asks, pinging and shout outs - birthdays
• Develop a rating system for connections to determine frequency
• Help solve problems for people
• Make introductions between people in your network
• Take initiative to help
• Be a conference commando (figure out who you want to connect
in advance)
• Meet people at conferences
• Don’t forget to follow up after conferences
• Share your passions
Leveraging Your Professional Network: Weak Ties
• Social media can speed your
connections to the right
people and help you maintain
relationships over time
consistently.
• Strategic connections
• Favor test and other ways to
set limits on accessibility and
who you respond to
• Kondo your connections
• Online Rolodex
• Pre-Event Connection
• Growing Your Network
• Reconnecting
Reflection: Type Into The Chat
• What lingering questions do you have?
• Creating your personal brand and strategy
• Improving your social media profile
• Professional networking strategy
Homework
• Deadline: August 26
• Google Your Accountability
Buddy
• Personal Brand Strategy:
Worksheet
• Social Media Profiles: Improve
your Twitter or LinkedIn profile
based on worksheet
• Professional Networking
Strategy: Worksheet
Next Steps and Reminders
Coaching Pods
#1: August 26th at 1:00 pm PST
#2: August 26th at 1:30 pm PST
Check in with your mentor
Connect with your accountability buddy
Check the Facebook Group
Reach out with any questions!

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Emerging Leaders: Smarter Professional Networking

  • 1. Networked Leadership Development and Practical Skills for Emerging Leaders Module 3: Smarter Professional Networking Skills Building Your Personal Brand and Professional Network Online August 11, 2015 Beth Kanter, Instructor
  • 2. Only the moderator can see you chats Welcome! If you experience any technical difficulties logging into the system, please contact Ready/Talk Customer support: 800.843.9166 Please use *6 to Mute your phone Please use *7 to Unmute your phone
  • 4. Flickr Photo by Malinki This call is being recorded * 2
  • 5. Networked Leadership Development and Practical Skills for Emerging Leaders Module 3: Smarter Professional Networking Skills Building Your Personal Brand and Professional Network Online August 11, 2015 Beth Kanter, Instructor
  • 7. The Team Beth Kanter The Playbook Stephanie Rudat Peer Learning Facilitators
  • 8. • Be ready to do the homework • Review with your mentor • Connect w/ accountability buddy Topics OUTCOMES • Ask questions in chat • More discussion during pods on 8/26! • Continued discussion Facebook Group FRAMING Agenda Welcome & Check-In (15 min) Your Personal Brand Online – Benefits, Strategy and Tips (15 min) Using Online Channels for Professional Learning and Thought Leadership (10 min) Professional Networking Online (15 min) Next Steps and Homework (5 min) #netlead http://networked-emerging-leaders.wikispaces.com/ Agenda: SMARTer Professional Networking
  • 11. Sara Beesley, Center Director, Mitchell Lake Audubon Center, National Audubon Society • Checking email at set times of the day • Writing down three items on my to do list I want to accomplish at a time. • Time Management and Balance Homework Example: Self-Awareness, Management & Mindfulness Techniques
  • 12. Homework Example: Self-Awareness, Management & Mindfulness Techniques Rachael Hamby, Assistant to the President, Western Resource Advocates • A lot of overlap between these three concepts – where does one end and the next begin? • Something I’m working on: presence in meetings – at the intersection of self-awareness, self-management and mindfulness • Self-awareness – checking in on facial expressions, body language, noticing when I start to zone out, lose focus or start think about something else • Self-management – practicing active listening, managing facial expressions and body language, notice and then set aside any emotional reactions • Mindfulness – paying careful attention, staying focused on others throughout the meeting, using the meeting as an opportunity to observe others’ tone, facial expression and body language • It’s not about me – all you can do is put your best self out there, can’t control what space others are in – don’t take it personally, use it as a chance to practice self-management and social awareness
  • 13. Cendy Hernandez, Human Resources Manager, National Climate Initiative and Mississippi and Pacific Flyaways, National Audubon Society • 10 second rule • Breathing • Active Listening • Hard-typing (get it out, then let it go) • Learned: Patience Homework Example: Self-Awareness, Management & Mindfulness Techniques
  • 15. Mentor Check-In: Type into Chat 1. If you were not able to meet, what got in the way? 2. If you did meet, what useful feedback and support did your mentor provide?
  • 16. Module 3: Smarter Professional Networking • To introduce benefits, strategy, and tips for building your personal brand and professional network online • To introduce practices for using online channels for professional learning and thought leadership “You are not ever a genius all by yourself. Your ideas are a function of the people you are connected with…” – Carol Dweck, Author, Mindset
  • 17. The Benefits of Online Professional Networking
  • 18. Personal Professional Private Public Personal Professional Private Public Worlds Collide: Identity and Boundaries Online Yesterday Today
  • 19. Turtle • Profile locked down • Share content with family and personal friends • Little benefit to your career or professional development Jelly Fish • Profile open to all • Share content & engage frequently with little censoring • Potential decrease in respect Chameleon • Profile open, curated connections • Engagement Strategy: Purpose, Language, Persona, Tone • Increased thought leadership, reap benefits of professional networking online Based on “When World’s Collide” Nancy Rothbard, Justin Berg, Arianne Ollier-Malaterre (2013) What Kind of Social Animal Are You?
  • 21. Our Online Selves: Accountability Buddy Exercise • Pair up with your accountability buddy • Each of you should google the other person • Look at the search results on the first few pages • Based on that, share your impression of the other person • Does that impression match what you want your personal brand to convey?
  • 22. Purpose Persona Tone Language Strategy How To Be A Chameleon: Personal Brand Strategy
  • 23. Meredith Fennema, Grand Rapids Community Foundation Purpose: Media/Partner Engagement Professional Learning Persona: Professional Tone: Informative Language: Insider, Serious Audience: Media Professional Colleagues
  • 24. Meredith Fennema, Grand Rapids Community Foundation
  • 25. Audience: Org Donors and Visitors Professional Colleagues PURPOSE Donor Engagement Peer Discussions and Networking Thought Leadership Persona: Professional Tone: Visual, Funny, Informative Language: Insider,Savvy Thomas P. Campbell: Metropolitan Museum of Art
  • 26. Shares the World Through His iPhone in Service of the Art
  • 27. Connecting with Professional Colleagues at Industry Conference
  • 28. Talks About All Aspects of Leading Museum
  • 32. “Be yourself because everyone else is already taken.” - Oscar Wilde Your Personal Brand is Based On Authenticity
  • 37. • What’s your super power? • What do people frequently praise you for? • What makes the way you achieve results unique? • What energizes you? Personal Brand Strategy Questions: Type into Chat
  • 38. Your Social Profile Is An Elevator Pitch!
  • 39. Social Media Elevator Speech: Twitter • What is your expertise? • Why should someone follow you? • What hashtags or keywords do you want to be associated with? • Visual: What cover and profile image conveys your personal brand?
  • 40. Your Social Elevator Speech: LinkedIn
  • 41. Personal Brand for Thought Leadership Online “Thought leadership is when a leader's thoughts are being used by leaders to lead others.” - Onyi Anyado
  • 42. Content Curation for Thought Leadership: Example
  • 43. Content Curation for Thought Leadership SEEK SENSE SHARE Finds and vets key blogs and Twitter lists in each issue area Scans and reads every morning and picks out best, writes tweets, and schedules Taps into personally selected list of expert sources and seeks new sources Summarizes article in a tweet, adds hashtags, credits sources Writes blog posts using multiple links shared on Twitter Feeds his network with quality and personalized content Engages with aligned partners and target audience Leads conversations Recommends other experts, sources, and articles Credits sources
  • 44. Other Ways to Engage • Live tweet professional events and conferences • Participating in online chats • Be a guest on a podcast or online radio show • Use LinkedIn to share an article on your topic on a regular basis • Write guest posts on industry blogs • Use relevant industry hashtags to share content and engage • Follow journalists on your topic and share relevant content • Be consistent, make it part of your routine
  • 45. Smarter Professional Networking Online “It's not what you know but who you know.” - Proverb “Pulling a good network together takes effort, sincerity and time.” - Alan Collins, author of “Unwritten HR Rules"
  • 46. Create A Networking Action Plan Goals People Networking Strategy
  • 47. Source: Managing Yourself: A Smarter Way to Network by Rob Cross and Robert J. Thomas “Core connections and relationships must … • Bridge smaller, more-diverse groups and geography. • Result in more learning, less bias, and greater personal growth. • Model positive behaviors: generosity, authenticity, and enthusiasm. Professional Networking: Core Connections and Strong Ties
  • 48. • Age • Organization • Gender • Hierarchical Position • Area of Expertise • Geographic Location Based on the work of Harold Jarche and Robert Cross • Information and learning • Political support and influence • Personal development • Personal support and energy • A sense of purpose or worth • Work/Life balance DIVERSITY BENEFITS @kanter Start with Analysis
  • 49. Steps: Creating A Good Network Core 1 Analyze 2 De-Layer 3 Diversity 4 Capitalize
  • 50. Networking/Relationship Strategies: Be A Master Connector • Focus on adding value • Personalize your initial contact, do your homework • Be specific about what you need/want • Create an “aspirational contact list” • Touches without asks, pinging and shout outs - birthdays • Develop a rating system for connections to determine frequency • Help solve problems for people • Make introductions between people in your network • Take initiative to help • Be a conference commando (figure out who you want to connect in advance) • Meet people at conferences • Don’t forget to follow up after conferences • Share your passions
  • 51. Leveraging Your Professional Network: Weak Ties • Social media can speed your connections to the right people and help you maintain relationships over time consistently. • Strategic connections • Favor test and other ways to set limits on accessibility and who you respond to • Kondo your connections • Online Rolodex • Pre-Event Connection • Growing Your Network • Reconnecting
  • 52. Reflection: Type Into The Chat • What lingering questions do you have? • Creating your personal brand and strategy • Improving your social media profile • Professional networking strategy
  • 53. Homework • Deadline: August 26 • Google Your Accountability Buddy • Personal Brand Strategy: Worksheet • Social Media Profiles: Improve your Twitter or LinkedIn profile based on worksheet • Professional Networking Strategy: Worksheet
  • 54. Next Steps and Reminders Coaching Pods #1: August 26th at 1:00 pm PST #2: August 26th at 1:30 pm PST Check in with your mentor Connect with your accountability buddy Check the Facebook Group Reach out with any questions!