Making Sense of Multiple Ideas with Affinity Diagrams
Emerging Leaders: Smarter Professional Networking
1. Networked Leadership Development and Practical Skills for Emerging Leaders
Module 3: Smarter Professional Networking Skills
Building Your Personal Brand and Professional Network Online
August 11, 2015
Beth Kanter, Instructor
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5. Networked Leadership Development and Practical Skills for Emerging Leaders
Module 3: Smarter Professional Networking Skills
Building Your Personal Brand and Professional Network Online
August 11, 2015
Beth Kanter, Instructor
8. • Be ready to do
the homework
• Review with
your mentor
• Connect w/
accountability
buddy
Topics OUTCOMES
• Ask questions in chat
• More discussion during
pods on 8/26!
• Continued discussion Facebook
Group
FRAMING
Agenda
Welcome & Check-In (15 min)
Your Personal Brand Online –
Benefits, Strategy and Tips (15
min)
Using Online Channels for
Professional Learning and
Thought Leadership
(10 min)
Professional Networking Online
(15 min)
Next Steps and Homework (5
min)
#netlead
http://networked-emerging-leaders.wikispaces.com/
Agenda: SMARTer Professional Networking
11. Sara Beesley,
Center Director, Mitchell Lake
Audubon Center, National
Audubon Society
• Checking email at set
times of the day
• Writing down three
items on my to do list
I want to accomplish
at a time.
• Time Management
and Balance
Homework Example: Self-Awareness,
Management & Mindfulness Techniques
12. Homework Example: Self-Awareness,
Management & Mindfulness Techniques
Rachael Hamby,
Assistant to the President,
Western Resource Advocates
• A lot of overlap between these three concepts –
where does one end and the next begin?
• Something I’m working on: presence in meetings – at
the intersection of self-awareness, self-management
and mindfulness
• Self-awareness – checking in on facial
expressions, body language, noticing when I start
to zone out, lose focus or start think about
something else
• Self-management – practicing active listening,
managing facial expressions and body language,
notice and then set aside any emotional
reactions
• Mindfulness – paying careful attention, staying
focused on others throughout the meeting, using
the meeting as an opportunity to observe others’
tone, facial expression and body language
• It’s not about me – all you can do is put your best
self out there, can’t control what space others
are in – don’t take it personally, use it as a chance
to practice self-management and social
awareness
13. Cendy Hernandez,
Human Resources Manager,
National Climate Initiative and
Mississippi and Pacific Flyaways,
National Audubon Society
• 10 second rule
• Breathing
• Active Listening
• Hard-typing (get it out, then
let it go)
• Learned: Patience
Homework Example: Self-Awareness,
Management & Mindfulness Techniques
15. Mentor Check-In: Type into Chat
1. If you were not able to meet, what got in
the way?
2. If you did meet, what useful feedback
and support did your mentor provide?
16. Module 3: Smarter Professional Networking
• To introduce benefits, strategy,
and tips for building your
personal brand and professional
network online
• To introduce practices for using
online channels for professional
learning and thought leadership
“You are not ever a genius all by yourself. Your ideas are
a function of the people you are connected with…” –
Carol Dweck, Author, Mindset
19. Turtle
• Profile locked down
• Share content with family and personal friends
• Little benefit to your career or professional development
Jelly Fish
• Profile open to all
• Share content & engage frequently with little censoring
• Potential decrease in respect
Chameleon
• Profile open, curated connections
• Engagement Strategy: Purpose, Language, Persona, Tone
• Increased thought leadership, reap benefits of professional
networking online
Based on “When World’s Collide” Nancy Rothbard, Justin Berg, Arianne Ollier-Malaterre (2013)
What Kind of Social Animal Are You?
21. Our Online Selves: Accountability Buddy Exercise
• Pair up with your accountability
buddy
• Each of you should google the other
person
• Look at the search results on the first
few pages
• Based on that, share your impression
of the other person
• Does that impression match what you
want your personal brand to convey?
23. Meredith Fennema, Grand Rapids Community Foundation
Purpose:
Media/Partner
Engagement
Professional
Learning
Persona: Professional
Tone: Informative
Language: Insider, Serious
Audience:
Media
Professional
Colleagues
37. • What’s your super
power?
• What do people
frequently praise
you for?
• What makes the way
you achieve results
unique?
• What energizes you?
Personal Brand Strategy Questions: Type into Chat
39. Social Media Elevator Speech: Twitter
• What is your expertise?
• Why should someone
follow you?
• What hashtags or
keywords do you want to
be associated with?
• Visual: What cover and
profile image conveys
your personal brand?
41. Personal Brand for Thought Leadership Online
“Thought leadership is when a leader's
thoughts are being used by leaders to lead
others.”
- Onyi Anyado
43. Content Curation for Thought Leadership
SEEK SENSE SHARE
Finds and vets key blogs and
Twitter lists in each issue
area
Scans and reads every
morning and picks out best,
writes tweets, and schedules
Taps into personally selected
list of expert sources and
seeks new sources
Summarizes article in a
tweet, adds hashtags, credits
sources
Writes blog posts using
multiple links shared on
Twitter
Feeds his network with
quality and personalized
content
Engages with aligned
partners and target audience
Leads conversations
Recommends other experts,
sources, and articles
Credits sources
44. Other Ways to Engage
• Live tweet professional events and conferences
• Participating in online chats
• Be a guest on a podcast or online radio show
• Use LinkedIn to share an article on your topic on
a regular basis
• Write guest posts on industry blogs
• Use relevant industry hashtags to share content
and engage
• Follow journalists on your topic and share
relevant content
• Be consistent, make it part of your routine
45. Smarter Professional Networking Online
“It's not what you know but who you know.” - Proverb
“Pulling a good network together takes effort, sincerity
and time.”
- Alan Collins, author of “Unwritten HR Rules"
47. Source: Managing Yourself: A Smarter Way to Network by Rob Cross and Robert J. Thomas
“Core connections and
relationships must …
• Bridge smaller, more-diverse groups
and geography.
• Result in more learning, less bias,
and greater personal growth.
• Model positive behaviors:
generosity, authenticity, and
enthusiasm.
Professional Networking: Core Connections and Strong Ties
48. • Age
• Organization
• Gender
• Hierarchical Position
• Area of Expertise
• Geographic Location
Based on the work of Harold Jarche and Robert Cross
• Information and learning
• Political support and influence
• Personal development
• Personal support and energy
• A sense of purpose or worth
• Work/Life balance
DIVERSITY
BENEFITS
@kanter
Start with Analysis
49. Steps: Creating A Good Network Core
1
Analyze
2
De-Layer
3
Diversity
4
Capitalize
50. Networking/Relationship Strategies:
Be A Master Connector
• Focus on adding value
• Personalize your initial contact, do your homework
• Be specific about what you need/want
• Create an “aspirational contact list”
• Touches without asks, pinging and shout outs - birthdays
• Develop a rating system for connections to determine frequency
• Help solve problems for people
• Make introductions between people in your network
• Take initiative to help
• Be a conference commando (figure out who you want to connect
in advance)
• Meet people at conferences
• Don’t forget to follow up after conferences
• Share your passions
51. Leveraging Your Professional Network: Weak Ties
• Social media can speed your
connections to the right
people and help you maintain
relationships over time
consistently.
• Strategic connections
• Favor test and other ways to
set limits on accessibility and
who you respond to
• Kondo your connections
• Online Rolodex
• Pre-Event Connection
• Growing Your Network
• Reconnecting
52. Reflection: Type Into The Chat
• What lingering questions do you have?
• Creating your personal brand and strategy
• Improving your social media profile
• Professional networking strategy
53. Homework
• Deadline: August 26
• Google Your Accountability
Buddy
• Personal Brand Strategy:
Worksheet
• Social Media Profiles: Improve
your Twitter or LinkedIn profile
based on worksheet
• Professional Networking
Strategy: Worksheet
54. Next Steps and Reminders
Coaching Pods
#1: August 26th at 1:00 pm PST
#2: August 26th at 1:30 pm PST
Check in with your mentor
Connect with your accountability buddy
Check the Facebook Group
Reach out with any questions!