1. Using Your Social Graph for Public Media’s Good Beth Kanter, Beth’s Blog Developing and Managing Relationships

3. Offline: Trainer Photo by Steve Goodman

4. Online: Blogger

5. Listening, Engaging, Sharing Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more Conversations network

6. Over $215,000 raised ….

7. What’s a Social Graph?

8. A graph It’s actually a human graph

9. Doesn’t look like that Looks more like this

10. The online social graph is the map being constructed by social networking sites of every person on the Internet and how they are connected.

11. It’s also a disruptive technology ……

12. In the 70’s, it was mainframe computers

13. In the 80’s, it was the PC http://www.flickr.com/photos/mwichary/

14. In the 1990s, it was the Internet

15. Today, it’s the “online social graph” Source: Beth Kanter

17. Will the nonprofit development officer of the future say, "It's not who you know, but whether you're connected with them online."

19. That’s me

20. My first grade teacher is now my friend on Facebook!

21. That thought makes me wonder about social networks will continue to change our lives and our work. Will the nonprofit development officer of the future say, "It's not who you know, but whether you're connected with them online." Will the development professional of the future say it isn’t who you know, but who you’re connected with them online?

22. That thought makes me wonder about social networks will continue to change our lives and our work. Will the nonprofit development officer of the future say, "It's not who you know, but whether you're connected with them online." The Social Graph means that we can’t work in silos. Staff must be encouraged to leverage their own social networks and work beyond the firewall.

24. CAN, FAN, PAN

25. Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation TALK CONVERSATIONS Source: Slide 10 from " What's Next In Media ?" by Neil Perkin Understand the differences

26. Source: David Wilcox, The Social Reporter One Way Social Media Take it from us Get it from our friends Different Approaches

27. Involvement Participator Type Ladder of Engagement Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators

28. A New Job Description Or At Least Tasks

30. The Online Community Manager As Party Host: Three R’s Network Weaving

31. Relationship Building

32. Rewards

33. Reciprocity

35. The Three R’s in Action

48. 125 people donated 142 birthday wishes 180 views on “see me naked” photo

49. Meet People As People First

50. Take Every Opportunity to Keep People Connected

51. Build Your Network Before You Need It

52. Community Manager As Restaurant Host

54. The Red Cross

56. Leads to Engagement

58. Relationship building Customer service issue BIG PROBLEM! Staff determines what type of response

59. Look for Trends Over Time Very important step!

62. Growth of Facebook fans since Community Manager involvement

63. Is that growth natural or guided? Month ending # of fans Fan growth Event 7/19/08 158 0 Started page 8/19/08 225 67 No action 9/19/08 464 239 Community Mgr begins to post and interact 10/19/08 1023 559 Comm Mgr talks with fans

65. Thank You! Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]