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Using Your Social Graph for Public Media’s Good Beth Kanter, Beth’s Blog Developing and Managing Relationships
How are you currently  using social networks?  just for fun part of my degree work personal learning (optional)     professional development (required) part of my job  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Offline: Trainer Photo by Steve Goodman
Online: Blogger
Listening, Engaging, Sharing Profiles & Presence Communities RSS Powered Fundraising Sharing photos, bookmarks, videos, and more  Conversations network
Over $215,000 raised ….
What’s a Social Graph?
A graph It’s actually a human graph
Doesn’t look like that Looks more like this
The  online social graph  is the map being constructed by social networking sites of every person on the Internet and how they are connected.
It’s also a disruptive technology ……
In the 70’s, it was mainframe computers
In the 80’s, it was the PC http://www.flickr.com/photos/mwichary/
In the 1990s, it was the Internet
Today, it’s the “online social graph” Source: Beth Kanter
 
Will the nonprofit development officer of the future say,  "It's not who you know, but whether you're connected with them online."
 
That’s me
My first grade teacher  is now my friend on Facebook!
That thought makes me wonder about social networks will continue to change our lives and our work.   Will the nonprofit development officer of the future say,  "It's not who you know, but whether you're connected with them online."  Will the development professional of the future say it isn’t who you know, but who you’re connected with them online?
That thought makes me wonder about social networks will continue to change our lives and our work.   Will the nonprofit development officer of the future say,  "It's not who you know, but whether you're connected with them online."  The  Social Graph  means that we can’t work in silos.  Staff must be encouraged to leverage their own social networks  and work beyond the firewall.
 
CAN, FAN, PAN
Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation TALK CONVERSATIONS Source:  Slide 10 from " What's Next In Media ?" by  Neil  Perkin   Understand the differences
Source:  David Wilcox, The Social Reporter One Way Social Media Take it from us Get it from our friends Different Approaches
Involvement Participator Type Ladder of Engagement Happy Bystanders Create Solicit Money Share Listen Spreaders Donors Evangelists Instigators
A New Job Description Or At Least Tasks
Essential Skills of Community Manager  (Chris Brogan) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Online Community Manager As Party Host:  Three R’s Network Weaving
Relationship Building
Rewards
Reciprocity
 
The Three R’s in Action
 
 
 
 
 
 
 
 
 
 
 
 
125 people donated  142 birthday wishes 180 views on “see me naked” photo
Meet People As People First
Take Every Opportunity to Keep People Connected
Build Your Network Before You Need It
Community Manager As Restaurant Host
[object Object],[object Object],[object Object],[object Object],[object Object],Listening is Very Important!
The Red Cross
[object Object],[object Object],[object Object],Wendy Harman
Leads to Engagement
[object Object]
Relationship building Customer service issue BIG PROBLEM! Staff determines what type of response
Look for Trends Over Time Very important step!
[object Object],[object Object],[object Object],[object Object],Listening Offers Value
 
Growth of Facebook fans since Community Manager involvement
Is that growth natural or guided? Month ending # of fans Fan growth Event 7/19/08 158 0 Started page 8/19/08 225 67 No action 9/19/08 464 239 Community Mgr begins to post and interact 10/19/08 1023 559 Comm Mgr talks with fans
[object Object],[object Object],[object Object],[object Object]
Thank You!  Beth’s Blog http://beth.typepad.com Have a blog post topic idea? [email_address]

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Professional Online Networking and Community Building

Notes de l'éditeur

  1. http://www.flickr.com/photos/rborja/1798622687/ Developing and Managing Relationships