Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Fowler Hoffman
Next
Download to read offline and view in fullscreen.

0

Share

Download to read offline

Lsm frameline one_pg

Download to read offline

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Lsm frameline one_pg

  1. 1. Frameline Listening Experiment Questions for Listening Experiment: The Organization The “World”: LGBT Film & Media Arts • Who is talking about us? • What else is going on in the world? • What are they saying? • Who are the major players? • Where are they saying it? • What’s the content? Tactics: Google Alert Keywords: • Frameline Co-Tweet Saved Searches: • Frameline34 OR San Francisco • Frameline OR "San Francisco International LGBT Film Festival International LGBT Film Festival" • gay OR lesbian OR bisexual OR • Frameline34 transgender OR LGBT OR queer film • "Youth In Motion" Twitter Lists: • Distribution / Educational Blogs Followed: • Community Partners • IndieWire • Celebrities • Towleroad • Film Festivals & Film News • GLAAD Blog What We “Heard”: • Filmmakers posting about their films • News articles about specific films, mentioning screening at Frameline • News articles about festival (blogs, local papers, etc.) • Articles & tidbits about LGBT films, celebrities, etc. • Things that we’ve posted (YouTube, blog, etc.) • Junk: camera lenses & tech equipment, other organizations/companies, How We’ve Used This Information: • Tracked press clippings • Reposted articles on E-News, Facebook, and Twitter • Created blog: http://blog.frameline.org • Engaged more with Twitter followers Next Steps / Future Uses: • Refine search terms further, weed out junk • Look further at peer organizations’ strategies (ie. Outfest, local film fests) • Build success of blog • Support for programming (what films are we aware of?) • Rethink festival program release timing
  2. 2. • Consider how to continue engagement in non-festival season • Consider how to use listening to help shape or influence programs

Views

Total views

1,184

On Slideshare

0

From embeds

0

Number of embeds

2

Actions

Downloads

2

Shares

0

Comments

0

Likes

0

×