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10 Steps to Fundraising 2.0




  Beth Kanter, Beth’s Blog
Beth Kanter: Offline




            Trainer,
          coach, and
         consultant to
          nonprofits
         and effective
          technology
              use.
Enough about me, let’s talk about my blog!


           Profiles
              &
                                            Content in
          Presence
                                           many places


RSS
Powered
                                                      network
                            Sharing photos,
                           bookmarks, videos,
                               and more
                                                Conversations

             Fundraising
Take Aways




A basic understanding
Resources for further exploration
An idea or two for experimentation
                      http://www.flickr.com/photos/dslrninja/
bethkanter.wikispaces.com




          http://www.flickr.com/photos/gilgamesh/
What is    Share Pair
  your
 burning
question?
Web 2 WHAT???




http://www.flickr.com/photos/raincitystudios/


                       Two Minute Poll
So, what the heck is this Social
Media stuff anyway?
Using the Internet to
instantly collaborate, share
  information, and have a
 conversation about ideas
       we care about.
Anthropology
  Professor
Michael Wesch
   from the
 University of
    Kansas
explains it best

  Let’s Watch!
What are
    the core
    themes?




http://www.flickr.com/photos/kk/
Finding Kindred Spirits and Support ….
Listening

http://www.flickr.com/photos/sookie/
Conversations




http://www.flickr.com/photos/vox/
Money for Mission Conference: Fundraising 2.0
Sharing Content for use and reuse
Openness




     http://www.flickr.com/photos/ethanz/
Mindset change
y!
                      ss
                     e
                   sM
                 t’
                I




http://www.flickr.com/photos/petroleumjelliffe/
Why did the .org cross the chasm?




                     http://www.flickr.com/photos/grendelkhan/
To Reach Outcomes!
INSERT NAME OF
COOL NEW SOCIAL
   MEDIA TOOL
Now, where
did I toss that
   postage
   meter?
Traditional
 Offline/Online
      Tools


       Media
     Direct Mail              Awareness
                            Awareness
      Web Site                  Interest
                              Awareness
                              Interest
  Email Newsletter          Consideration
                                Interest
                           Consideration
        CMS             Awareness
                                Donate
                            Consideration
                              Donate
        CRS              Interest
                                Donate
Internet Advertising   Consideration
        SEO               Donate
  Online Donations
Awareness
                       Interest
   Mixing          Consideration
                Awareness
                       Donate
                 Interest
Social Media   Consideration
                  Donate
    with
Fundraising
 Strategies
“It's easy to get
   wrapped up in the
excitement of bleeding
       edge tools.
But what social change
  organizations really
need is enterprise class
      software that
 meets their needs at
   affordable prices.”
Web 2.0/Bleeding Edge or
     Basic Needs and
 Traditional Approaches?




 It’s both/and not an either or!
Money for Mission Conference: Fundraising 2.0
They’re      They are
 comfortable      future
with using new   donors!
    media!
Your new role!
You may encounter resistance


                                               Our organization isn’t
                                               ready for this




        This is bullshit!


                               Are there any grownups working with you on
                               this?!


                                              http://www.slideshare.net/revells
Jump in as an individual first!
Low Risk Experiments




   http://www.flickr.com/photos/striatic
Results?
Ready to take
 those first Steps?
It’s Fun! Trust Me!




    http://www.flickr.com/photos/johnnyhuh/
Steps for Personal Learning Come First
Step 1: Find People
How to find people
     who are
 passionate about
 your program or
       ideas
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
And why is that
   useful?



                               Hmm …




             http://www.flickr.com/photos/eye2eye/
Personal learning
Program outreach
Connect with potential supporters
Find content
Learn the landscape of the blogophere

And …….
Staff Recruitment




          http://www.flickr.com/photos/captainpsyko/
Discovery

1. Brainstorm keywords
2. Technorati blog finder
3. Explore what you find
4. Ask how to incorporate into your
  practice?

 Demonstrate
 the Technorati Blog Finder!

  http://www.flickr.com/photos/joehastings/
Step 2:
Read People’s
  Minds, Win
 Their Hearts
A homeless
person isn’t
  someone
you pass on
  your way
into a fancy
 restaurant
Same tool, different search
Discovery


1.   Specific terms
2.   Why useful?
3.   Search in blog posts
4.   Set up a watchlist
5.   Check it regularly


Let’s demonstrate
And watchlist!

     http://www.flickr.com/photos/joehastings/
Step 3: Scatter bread crumbs
             http://www.flickr.com/photos/notraces/
Metric




Benefit
              Value
Money for Mission Conference: Fundraising 2.0
The ability to have a
conversation
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
Discovery


Leave one comment a day
Comment like a King or Queen
Don't forget to include your link




  http://www.flickr.com/photos/joehastings/
Step 4: A blog!




                  http://www.flickr.com/photos/brettlider/
Individual Blogs


      Reflect about
      your practice

      Connect with
         peers

       Thinking out
      loud, thinking
         allowed

http://www.flickr.com/photos/kk/
Let’s Visit Some Blogs by
Nonprofit Professionals
Day Job
Money for Mission Conference: Fundraising 2.0
Let’s talk about
  comfort …




   http://www.flickr.com/photos/pitel/
It’s only an initial fear

You have something valuable to say

It’s a work in progress

People are listening

Complete sentences be damned!
http://www.flickr.com/photos/alismith44/




Organize? PIM? How do I keep up?
http://www.flickr.com/photos/kk/




Step 5:
Use RSS as an Information Coping Tool
There are two ways to consume information on the web
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
RSS Reader
         http://www.flickr.com/photos/smudie/
How To Find Feeds

• Technorati Blog
Finder – highly rated
• Add feeds from
blogs they
recommend
• Add feeds of blogs
from commentors
• Ask your colleagues
• Check for feeds
from favorite web
sites
• Watchlists and
Search Feeds
Discovery
Set up bloglines account
Add a few RSS feeds
Make it a habit to read
your feeds
Blog about it


Demo
Show bloglines


 http://www.flickr.com/photos/joehastings/
Step 6: Use Tagging To Share Resources
Social Bookmarking
http://del.icio.us/poco




                          Sharing Your Knowledge
Anyone can access on the web!




                Easily forward links



  Subscribe to other people’s streams

Browse by tag
Publish links to your blog!
Findable
Reduce Email Clutter
What did you
What are some ways that
                              tag?
Nonprofits can pick the low




     Take advantage of the social aspect of tagging
Money for Mission Conference: Fundraising 2.0
Discovery



 1. Sign up for a del.icio.us account
 2. Use the bookmark tool
 3. Bookmark links




Let’s look at how easy this is to do




   http://www.flickr.com/photos/joehastings/
External Communication
Step 7: Wiki this or that
Wikipedia pages
show up in the top
 of search engine
      pages
                     http://www.flickr.com/photos/infinitejeff/
Money for Mission Conference: Fundraising 2.0
What happens
when a crowd of
 film fans use a
      wiki?
Money for Mission Conference: Fundraising 2.0
Shared Resource list from listserv
Collaborative note
taking from
conference
Discovery


1. Setting up a wiki
2. Easy to edit
3. Slightly more difficult to
  collaborate




http://www.flickr.com/photos/joehastings/
Step 8: Tell Your Story (with a blog)
Blog the Impact of
Giving!
Publicly advocate a point of view
From a different perspective
“The best blogs start
   conversations,
  they don’t control
 them” – Seth Godin
But, we are too
                                     busy saving the
                                         whales!




http://www.flickr.com/photos/petelidwell/
Bad idea



 My .org




   Don’t go it alone .. A group blog
   Start with reading blogs
   Start with comment blogging
Storytelling (with photos & video)
Share the Face of your organization
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
Source: Creative Commons
Video Sharing Sites




          It depends
            on your
             goal!
If you’re lucky might go viral
User-Generated Content
Money for Mission Conference: Fundraising 2.0
Step 9:
Messengers for Your Cause!
A web widget is
      a small piece of
      cut and paste
      code that enables
      a non-technical
      web publisher to
      easily pull in
      content and
      display it or add
      interactive
      features.




Source: http://blogs.zdnet.com/Hinchcliffe/?p=80
Money for Mission Conference: Fundraising 2.0
Planning
Setting It Up

                                Outcome
                                Dollar
                                Amount
                                Timeline
                                Collection

Help me raise money to do X activity for Y outcome


Help me sponsor Leng Sopharath's college education
so she can make a better life for herself
Messaging




“The key is to say why you care about a cause.
 It can't be about the cause so much as
the messenger.quot; Katya Andresen
Messaging
Prospects
Prospects
Materials




Click To Play
Materials
Money for Mission Conference: Fundraising 2.0
•   Thank you to donors
•   Kept them in the loop –
    via my blog and email
    newsletter
•   How might this approach
    to fundraising work on a
    larger scale?
Money for Mission Conference: Fundraising 2.0
Step 10: Explore Social Networking
Sites
Who are the donors of the future?
It’s not just a social
networking site, it’s a
platform!
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
Why bother with other
social networking spaces?
Viewing American class
divisions through Facebook
and MySpace – Danah Boyd
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
“Over 14,000 profile views in 3 weeks.
500 NEW signups to our email list from MySpace”
Money for Mission Conference: Fundraising 2.0
Let a thousand flowers bloom …


   Simple actions repeated
      Respond quickly
   Funnel to your web site
Don’t Forget!
                                                http://bethkanter.wikispaces.com




It takes 21 days to make a habit – what one idea will you will implement? Write it
on a business card, give it to me, and I’ll email you in 21 days!
Words
http://beth.typepad.com




             Thank you!
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
Can focus your network’s power!
That’s dumbest thing I’ve ever heard of!
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
Money for Mission Conference: Fundraising 2.0
Fly-In for MS
Money for Mission Conference: Fundraising 2.0

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