Borderless Access - Global B2B Panel book-unlock 2024
Money for Mission Conference: Fundraising 2.0
1. 10 Steps to Fundraising 2.0
Beth Kanter, Beth’s Blog
2. Beth Kanter: Offline
Trainer,
coach, and
consultant to
nonprofits
and effective
technology
use.
3. Enough about me, let’s talk about my blog!
Profiles
&
Content in
Presence
many places
RSS
Powered
network
Sharing photos,
bookmarks, videos,
and more
Conversations
Fundraising
4. Take Aways
A basic understanding
Resources for further exploration
An idea or two for experimentation
http://www.flickr.com/photos/dslrninja/
24. Traditional
Offline/Online
Tools
Media
Direct Mail Awareness
Awareness
Web Site Interest
Awareness
Interest
Email Newsletter Consideration
Interest
Consideration
CMS Awareness
Donate
Consideration
Donate
CRS Interest
Donate
Internet Advertising Consideration
SEO Donate
Online Donations
25. Awareness
Interest
Mixing Consideration
Awareness
Donate
Interest
Social Media Consideration
Donate
with
Fundraising
Strategies
26. “It's easy to get
wrapped up in the
excitement of bleeding
edge tools.
But what social change
organizations really
need is enterprise class
software that
meets their needs at
affordable prices.”
27. Web 2.0/Bleeding Edge or
Basic Needs and
Traditional Approaches?
It’s both/and not an either or!
29. They’re They are
comfortable future
with using new donors!
media!
31. You may encounter resistance
Our organization isn’t
ready for this
This is bullshit!
Are there any grownups working with you on
this?!
http://www.slideshare.net/revells
46. Discovery
1. Brainstorm keywords
2. Technorati blog finder
3. Explore what you find
4. Ask how to incorporate into your
practice?
Demonstrate
the Technorati Blog Finder!
http://www.flickr.com/photos/joehastings/
50. Discovery
1. Specific terms
2. Why useful?
3. Search in blog posts
4. Set up a watchlist
5. Check it regularly
Let’s demonstrate
And watchlist!
http://www.flickr.com/photos/joehastings/
73. How To Find Feeds
• Technorati Blog
Finder – highly rated
• Add feeds from
blogs they
recommend
• Add feeds of blogs
from commentors
• Ask your colleagues
• Check for feeds
from favorite web
sites
• Watchlists and
Search Feeds
74. Discovery
Set up bloglines account
Add a few RSS feeds
Make it a habit to read
your feeds
Blog about it
Demo
Show bloglines
http://www.flickr.com/photos/joehastings/
82. What did you
What are some ways that
tag?
Nonprofits can pick the low
Take advantage of the social aspect of tagging
84. Discovery
1. Sign up for a del.icio.us account
2. Use the bookmark tool
3. Bookmark links
Let’s look at how easy this is to do
http://www.flickr.com/photos/joehastings/
112. A web widget is
a small piece of
cut and paste
code that enables
a non-technical
web publisher to
easily pull in
content and
display it or add
interactive
features.
Source: http://blogs.zdnet.com/Hinchcliffe/?p=80
115. Setting It Up
Outcome
Dollar
Amount
Timeline
Collection
Help me raise money to do X activity for Y outcome
Help me sponsor Leng Sopharath's college education
so she can make a better life for herself
116. Messaging
“The key is to say why you care about a cause.
It can't be about the cause so much as
the messenger.quot; Katya Andresen
134. “Over 14,000 profile views in 3 weeks.
500 NEW signups to our email list from MySpace”
136. Let a thousand flowers bloom …
Simple actions repeated
Respond quickly
Funnel to your web site
137. Don’t Forget!
http://bethkanter.wikispaces.com
It takes 21 days to make a habit – what one idea will you will implement? Write it
on a business card, give it to me, and I’ll email you in 21 days!