1. The Secrets of
Personal Fundraising
By Beth Kanter

2. Before We Begin: Housekeeping Details

3. Logistics: Ask Questions
Type them in
here, click send
Otherwise, I’m talking
into a black hole!

4. Logistics: Muting
*6 to
*7 to Un- Mute
mute

5. After the Session …
• An evaluation survey
• And ….

6. personalfundraising.wikispaces.com/

7. Wait for the Recording Lady…

8. The Secrets of
Personal Fundraising
By Beth Kanter

9. Beth Kanter, Presenter
Photo by Steve Goodman

10. Rebecca Krause-Hardie, Co-Moderator

11. What you
need to know
to launch a
successful
campaign!
Learning Goals

12. What you are starting with ….
2.
3.
1.

13. Overview
Personal Fundraising Campaign
Social Network(ing)
Fundraising Widget from ChipIn
PayPal
Campaign Steps

14. Personal Fundraising

15. Personal Fundraising Campaign

16. “ It can't be about the cause so much as
the messenger.quot;
Katya Andresen, Network For Good

20. Clear idea of
how the money
will be spent …

22. Humor helps …

23. School Leisure
Professional
Friends
Community
YOU
Neighbors
Family
Social Network
Work

24. Social Network(ing …)

25. Social networks sites
and social features
enable you fundraise
more effectively …

26. Social Networks: First Generation
1) I am linked to ->
-> to you
--->You are linked to her ->
-> to her…
Source: Slideshare by Rashmi Sinha

28. Now I
know
all
these
people!

31. <embed allowScriptAccess=quot;neverquot;
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32. • What
• Account linking
• Account set up

37. Personal Fundraising Campaign Steps

38. http://fundraisingwidget.org

39. Step 1: Campaign Planning
Internal
conversation
Feedback
A Match
Getting
Organized

40. Ask for feedback …

41. Line up a matching donation, if possible

42. Getting
Organized
Goal
$ Amount
Timeline
System
Help me sponsor Leng Sopharath's college education
so she can make a better life for herself

43. Goal
Exercise:
Type into the Chat
Help me raise $X to do Y for
Z outcome

44. Step 2: Communications Strategy
The Ask
Prospects
Campaign Materials

45. The Ask
1. Outcome of donor’s gift
2. Why Important To You
3. Money will be used for …
4. Call to Action
5. Close

46. Prospects

48. Campaign Materials
• ChipIn Campaign Page
• Email Messaging
• Blog Posts
• Photographs
• Video

49. Your Chipin
Campaign Page

51. Email Messaging

52. Social Networks
Messaging

53. Thank you

56. Leveraging
Your
Social
Network

64. Don’t Forget Face-to-Face

66. Saying Thank You!

67. Be Creative!

68. Building Relationships with donors

69. If you are raising money for a
nonprofit …

70. The Secrets to Success!
1. It’s about you and why you care!
2. Be clear about what the money will do
3. Urgency and humor work
4. Leverage your social network on and
offline
5. Don’t under estimate!
6. Say thank you in visible and creative
ways
7. Be a bridge between your cause and
donors

71. personalfundraising.wikispaces.com/

72. Contact Information
Beth Kanter
beth@bethkanter.org
Beth’s Blog
http://beth.typepad.com