The document summarizes a Twitter experiment conducted by the San Francisco Jewish Film Festival to promote their 30th anniversary festival. The objectives were to generate buzz, stimulate ticket sales, and develop relationships. Tactics included creating Twitter handles, using hashtags, and involving creative directors to post content. Identifying influencers helped understand how to increase reach. The results showed engaging different audiences with separate handles but one had much more followers. Hashtags were not catching on yet. The big lessons were to experiment more with live tweeting, empower more staff to tweet, and to regularly follow and post more to build influence.

2. Strengthen relationships with community partners, filmmakers, and sponsors

4. To promote festival, experimenting with use of hashtags: #talkaboutit, #gangstersinmytree, etc.

5. Involving our Creative Directors, who will seed us Tweet content and authorize us to quote them as ‘OVERHEARD,’ so that we can Tweet meaningful content in addition to promo content in support of objective #2.

6. To identify influencers, used Socialmention, Twitalyzer impact report, Mailana, Mr. Tweet

8. Hashtags are not catching on yet, but it’s very, very early

9. In IDing influencers, we had luck by monitoring regularly and engaging. The additional tools like Twitalyzer, Mailana and Mr. Tweet helped us understand what we need to do to increase our influence and reach. The advice? Post more frequently and follow more people

12. Follow, follow, follow and post, post, post