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Social Media Measurement For Nonprofits

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Beth Kanter
Beth Kanter
Technologie
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Five Measurement Tips for Social Media Housewives Beth Kanter, CEO Zoetica
Measurement Tips, Tricks, and Tools Funnel ,[object Object]
Track the entire funnel
Use An Egg Timer To Track Your Time
Test Your Recipes
Seasoned to Taste ,[object Object]
Identify the most important metrics to measure it!
Well, maybe not dead “What nonprofit executive director doesn’t know what a page view is?”
2. Track The Whole Funnel
http://bit.ly/beth53
@seanpower - nonprofit metrics geek
Seed: Twitalyzer to identify Influencers   # followers   # unique references   Frequency RT you  Frequency RT others   Relative frequency updates
Seed: Social Network Analysis Tools
Attention: Leverage Twitter API to measure An “impression” is counted whenever a follower sees a tweet. (#tweets x followers) The “total followers reached” is a sum of all the followers of the people tweeting. It does not remove duplicates
Engagement: What the Hashtag Tweets
Engagement: Bit.ly for Click Thrus
Conversion: Donations, Sign Ups, Etc Conversion Event: Those who click on the donate linkConversion Goal: The percentage of who clicked through from blog post or Twitter to Causes Donation page
3. Use An Egg Timer To Track Your Time ADOLAS
Oh Look, A Squirrel!
Squirrel!
4. Use a Test Kitchen
http://www.facebook.com/beth.kanter.blog
5. Seasoned to Taste Take the time to look at your data and think about what it means …
Measurement Tips, Tricks, and Tools Funnel ,[object Object]

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Social Media Measurement For Nonprofits

Notes de l'éditeur

  1. David has just shared with us some wonderful recipes and kitchen tools - but there is some additional equipment and techniques that you need:http://www.flickr.com/photos/adobemac/2438960714/
  2. donations, leads, new subscribers, increased page rank,Interaction ReputationLoyaltySatisfactionSentimentFeedbackInsights about what worksDonationsLeadsSubscribersMembersSaved Time Saved CostsIncreased page rankSigned petitionsCalls or emails to government officials
  3. An “impression” is counted whenever a follower sees a tweet. So, if I have 10 followers and I tweet once, that’s 10 impressions. If I tweet 3 times, that’s 30 impressions.-          The “total followers reached” is a sum of all the followers of the people tweeting. It does not remove duplicates (so if I’m following two people that tweeted the hashtag I’d be counted twice). If I have 10 followers and I tweet once, that’s 10 followers. If I tweet 3 times, that’s still 10 followers.
  4. The number/percentage of donors who clicked through from Twitter and made a donation The number/percentage of donors who clicked through from blog post and made a donation The number/percentage of donors who clicked through from seeing it on Facebook/Causes and made a donation
  5. http://www.flickr.com/photos/notanartist/263545370/sizes/l/
  6. I wear many hats. I’m th