Workshop in Kokkola

1. The Future of Social Clubs in a Digital World
Beth Kanter
Master Trainer, Speaker, and Author

2. @kanter
www.bethkanter.org
Beth Kanter: Master Trainer, Speaker, Author and
Nonprofit Thought Leader

6. Beth
356,371
Conan
236,251

10. Example

11. My Work: The Networked Nonprofit
Networked Nonprofits are simple, agile, and
transparent
Listen and engage with networks of people
and organizations to reach goals
Staff and board leverage their professional
networks in service of mission
Experts at using social media to make the
world and their communities a better place

12. Traditional Nonprofit

13. Networked Nonprofit

14. CRAWL WALK RUN FLY
Where is your organization?
Basic digital strategy
that identifies goals,
audience, and social
Beginning to reach
out to young people
and others online
Basic social
presence, but
sporadic
Developed digital
strategy includes
content and
champions
Simple project to
reach young people
via digital channels
Best Practices
Active social
presence for org and
individuals
Needs Digital
Strategy
Development
Not reaching out to
younger
generation
No social presence
for org
Network Building – both
organization and
professional
Embraces young people as
formal champions and
leverages their digital skills
for goals
Formal, robust digital
strategy that is measured

15. Where’s Your Organization Now?
• Are you at crawl, walk,
run, or fly?

16. MEET

17. 2012
2007

26. Finland is first country in the world to create set of custom emoji

27. http://generationz.com.au/
Gen Z has larger networks,
more global
• 91% aged 16-24 uses social media
weekly basis
• 55,000 Finnish Youth visited Netari
• Finnish Youth often participate in
online groups that are linked to
their offline communities
Source: Verke - Netari

28. “New generations grow & develop &
become better than the previous ones. It's
the reason we're not in the Dark Ages
anymore. No matter your position or place
in life, it is imperative to create
opportunities for children, so that we can
grow up to blow you away.” Adora Svitak

29. They Are Already Blowing Us Away!
Jack Andraka: Finding a cure for cancer
Malalla Yousafzai, world’s youngest Nobel
Prize recipient

30. 51%: World peace
41%: Clean water
40%: Global poverty
16%: Gender equality
12%: Climate change
“We can no longer be in denial about social inequality or political unrest
because in an information age it’s thrust in front of our faces.”
Social Media for Social Change
JWT Intelligence

31. Not Afraid To Stand Up for What’s Right

32. Generosity in their Genes
Braeden Quinn

33. Create Social Change Orgs with Their Allowance!
$16.90 per week in allowance which translates to $44
billion a year

34. UNICEF: Cultivate Gen Z as Online Ambassadors

35. The Future

36. Reflection
• What are the biggest challenges to using
social media to reach young people in your
community?

37. What is a Digital Strategy?
A digital strategy is a planned actions to help your
Social Club reach a specific audience to achieve a
specific program or communications goal.
It guides use of social media, web site, and mobile
storytelling, calls to action, engagement, and
content to support your mission

38. Three Building Blocks
1: Audience(s) 2: NGO Goal(s)
3: How Social
Media Helps
NGO Goal(s)

39. Describe Audience
Young Children
High School Students
University Students
Young professionals
Journalists
NGO or Partners
Funders

40. How Does Your Audience Get Information?
Audience University Student
How do they access
social media?
Own smartphone, check
Facebook. Use computer
lab
How often do they
check it?
Many times a day after
classes finished.
Language Finnish
What information
do they read?
Info on scholarships,
educational info, job info,
entertainment
Who do they trust? Friends and family

41. 2: What is your NGO’s GOAL?

42. 3: How Can Social Media Help NGO Goal?
• Raise awareness about your club or programs
• Improve knowledge
• Build relationships
• Remind people about events
• Collect feedback and opinions about what is
happening related to US/Finland
• Promote discussion
• Connect with journalists
• Educate potential members
• Inspire members to take action related to your
mission

43. What is your takeaway?

44. Book Raffle