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The Future of Social Clubs in a Digital World
Beth Kanter
Master Trainer, Speaker, and Author
@kanter
www.bethkanter.org
Beth Kanter: Master Trainer, Speaker, Author and
Nonprofit Thought Leader
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Beth
356,371
Conan
236,251
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Example
My Work: The Networked Nonprofit
Networked Nonprofits are simple, agile, and
transparent
Listen and engage with networks of people
and organizations to reach goals
Staff and board leverage their professional
networks in service of mission
Experts at using social media to make the
world and their communities a better place
Traditional Nonprofit
Networked Nonprofit
CRAWL WALK RUN FLY
Where is your organization?
Basic digital strategy
that identifies goals,
audience, and social
Beginning to reach
out to young people
and others online
Basic social
presence, but
sporadic
Developed digital
strategy includes
content and
champions
Simple project to
reach young people
via digital channels
Best Practices
Active social
presence for org and
individuals
Needs Digital
Strategy
Development
Not reaching out to
younger
generation
No social presence
for org
Network Building – both
organization and
professional
Embraces young people as
formal champions and
leverages their digital skills
for goals
Formal, robust digital
strategy that is measured
Where’s Your Organization Now?
• Are you at crawl, walk,
run, or fly?
MEET
2012
2007
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Workshop for US Embassy Finland - Finnish- American Societies
Finland is first country in the world to create set of custom emoji
http://generationz.com.au/
Gen Z has larger networks,
more global
• 91% aged 16-24 uses social media
weekly basis
• 55,000 Finnish Youth visited Netari
• Finnish Youth often participate in
online groups that are linked to
their offline communities
Source: Verke - Netari
“New generations grow & develop &
become better than the previous ones. It's
the reason we're not in the Dark Ages
anymore. No matter your position or place
in life, it is imperative to create
opportunities for children, so that we can
grow up to blow you away.” Adora Svitak
They Are Already Blowing Us Away!
Jack Andraka: Finding a cure for cancer
Malalla Yousafzai, world’s youngest Nobel
Prize recipient
51%: World peace
41%: Clean water
40%: Global poverty
16%: Gender equality
12%: Climate change
“We can no longer be in denial about social inequality or political unrest
because in an information age it’s thrust in front of our faces.”
Social Media for Social Change
JWT Intelligence
Not Afraid To Stand Up for What’s Right
Generosity in their Genes
Braeden Quinn
Create Social Change Orgs with Their Allowance!
$16.90 per week in allowance which translates to $44
billion a year
UNICEF: Cultivate Gen Z as Online Ambassadors
The Future
Reflection
• What are the biggest challenges to using
social media to reach young people in your
community?
What is a Digital Strategy?
A digital strategy is a planned actions to help your
Social Club reach a specific audience to achieve a
specific program or communications goal.
It guides use of social media, web site, and mobile
storytelling, calls to action, engagement, and
content to support your mission
Three Building Blocks
1: Audience(s) 2: NGO Goal(s)
3: How Social
Media Helps
NGO Goal(s)
Describe Audience
Young Children
High School Students
University Students
Young professionals
Journalists
NGO or Partners
Funders
How Does Your Audience Get Information?
Audience University Student
How do they access
social media?
Own smartphone, check
Facebook. Use computer
lab
How often do they
check it?
Many times a day after
classes finished.
Language Finnish
What information
do they read?
Info on scholarships,
educational info, job info,
entertainment
Who do they trust? Friends and family
2: What is your NGO’s GOAL?
3: How Can Social Media Help NGO Goal?
• Raise awareness about your club or programs
• Improve knowledge
• Build relationships
• Remind people about events
• Collect feedback and opinions about what is
happening related to US/Finland
• Promote discussion
• Connect with journalists
• Educate potential members
• Inspire members to take action related to your
mission
What is your takeaway?
Book Raffle

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Workshop for US Embassy Finland - Finnish- American Societies

  • 1. The Future of Social Clubs in a Digital World Beth Kanter Master Trainer, Speaker, and Author
  • 2. @kanter www.bethkanter.org Beth Kanter: Master Trainer, Speaker, Author and Nonprofit Thought Leader
  • 11. My Work: The Networked Nonprofit Networked Nonprofits are simple, agile, and transparent Listen and engage with networks of people and organizations to reach goals Staff and board leverage their professional networks in service of mission Experts at using social media to make the world and their communities a better place
  • 14. CRAWL WALK RUN FLY Where is your organization? Basic digital strategy that identifies goals, audience, and social Beginning to reach out to young people and others online Basic social presence, but sporadic Developed digital strategy includes content and champions Simple project to reach young people via digital channels Best Practices Active social presence for org and individuals Needs Digital Strategy Development Not reaching out to younger generation No social presence for org Network Building – both organization and professional Embraces young people as formal champions and leverages their digital skills for goals Formal, robust digital strategy that is measured
  • 15. Where’s Your Organization Now? • Are you at crawl, walk, run, or fly?
  • 16. MEET
  • 26. Finland is first country in the world to create set of custom emoji
  • 27. http://generationz.com.au/ Gen Z has larger networks, more global • 91% aged 16-24 uses social media weekly basis • 55,000 Finnish Youth visited Netari • Finnish Youth often participate in online groups that are linked to their offline communities Source: Verke - Netari
  • 28. “New generations grow & develop & become better than the previous ones. It's the reason we're not in the Dark Ages anymore. No matter your position or place in life, it is imperative to create opportunities for children, so that we can grow up to blow you away.” Adora Svitak
  • 29. They Are Already Blowing Us Away! Jack Andraka: Finding a cure for cancer Malalla Yousafzai, world’s youngest Nobel Prize recipient
  • 30. 51%: World peace 41%: Clean water 40%: Global poverty 16%: Gender equality 12%: Climate change “We can no longer be in denial about social inequality or political unrest because in an information age it’s thrust in front of our faces.” Social Media for Social Change JWT Intelligence
  • 31. Not Afraid To Stand Up for What’s Right
  • 32. Generosity in their Genes Braeden Quinn
  • 33. Create Social Change Orgs with Their Allowance! $16.90 per week in allowance which translates to $44 billion a year
  • 34. UNICEF: Cultivate Gen Z as Online Ambassadors
  • 36. Reflection • What are the biggest challenges to using social media to reach young people in your community?
  • 37. What is a Digital Strategy? A digital strategy is a planned actions to help your Social Club reach a specific audience to achieve a specific program or communications goal. It guides use of social media, web site, and mobile storytelling, calls to action, engagement, and content to support your mission
  • 38. Three Building Blocks 1: Audience(s) 2: NGO Goal(s) 3: How Social Media Helps NGO Goal(s)
  • 39. Describe Audience Young Children High School Students University Students Young professionals Journalists NGO or Partners Funders
  • 40. How Does Your Audience Get Information? Audience University Student How do they access social media? Own smartphone, check Facebook. Use computer lab How often do they check it? Many times a day after classes finished. Language Finnish What information do they read? Info on scholarships, educational info, job info, entertainment Who do they trust? Friends and family
  • 41. 2: What is your NGO’s GOAL?
  • 42. 3: How Can Social Media Help NGO Goal? • Raise awareness about your club or programs • Improve knowledge • Build relationships • Remind people about events • Collect feedback and opinions about what is happening related to US/Finland • Promote discussion • Connect with journalists • Educate potential members • Inspire members to take action related to your mission
  • 43. What is your takeaway?