2. EXECUTIVE SUMMARY
The main objective of this report was to explore the universe of awareness applications and
devices and develop ideas to be implemented over the coming months. We began by
understanding the current trends in products and the latent needs of the consumers. All this
research was consolidated under the concept of UNAGI. Using our imagination, then we
developed conceptual products to be used in four areas – shopping, smart homes, travel and
emergency services. After coming up with an exhaustive list of applications and devices we
applied the filters of user acceptability, technology now-ability and commercial viability to
shortlist the ones that can be developed within the next 12 months. We found out that
awareness applications and devices that enhance the shopping experience have great
acceptability, most of the technology required to implement them is already available and can
be monetized to a great extent.
2
4. WHAT IS UNAGI?
UNAGI is the awareness of WHERE you are, awareness of WHERE you want to be and WHERE
you don’t, awareness of WHO is around you, awareness of WHO you want to be and WHO
you are, awareness of WHO loves you and WHO doesn’t, awareness of WHAT is good for you
and WHAT is bad, awareness of all emotions and all things material.
UNAGI IS THE SENSE OF TOTAL AWARENESS
What if?......Possibilities
What if your devices were more aware about you than your best friend?.....Would you still feel lonely?
What if the location is aware of who you are?......Would you still get lost?
What if you could be aware with your eyes closed?.....Would there be anybody blind?
What if you could be aware about everything without studying anything?.....Would there be anybody uneducated?
4
5. PHASE 01 – DISCOVERY
DISCOVERING AND EXPLAINING NEW OPPORTUNITIES
BY REVEALING INSIGHTS INTO EXISTING AND
EMERGING BEHAVIORS
5
6. PHASE 01 - DISCOVERY
In this phase, we discovered and described the trends and the themes that will influence the
ways that consumers will meet and interact with UNAGI. We researched trends, technologies
and social methods and observed and understood people’s needs in order to develop
guidelines for innovation opportunities.
The themes that will influence UNAGI experience have been categorized into three sections:
- Impact Intensification: Consumer Insights
- Disruption Amplification: Technology Possibilities
- Market Maximization: Commercial Opportunities
6
7. PHASE 01 – IMPACT INTENSIFICATION
PEOPLE HAVE MOVED FROM REACTING AND
ADAPTING THEIR BEHAVIOURS TO THE
TOOLS AVAILABLE, TO CONTINUOUSLY
DEMANDING AND CREATING TOOLS THAT
ALLOW THEM TO BE WHO THEY ARE
7
8. PHASE 01 - SOCIAL CONFLICTS SOCIETY
IMPACT UBUNTU
GREED
CONVENIENCE
INTENSIFICATION SECURITY
THRILL
MAP HEALTH CELEBRITY
AWARENESS ANSWERS
AUGEMENTED REALITY
LAWS UBIQUITY INFORMATION POPULARITY
JUNKIE CONTEXTUAL
OUTLAWS COLLABRATION
COMMUNICATION SEX
SOCIAL
ECONOMY
AWARENESS
ACCESSIBLITY GAMBLING
NAVIGATION
CONNECTIVITY FUN
BEHAVIOURS CONSUMER ENTERTAINMENT
HAND
TOOLS FACEBOOK HELD
POLICE GPS REALITY QUESTIONS
STREET DEVICES
LAPTOP
WI-FIINTERNET GAMES
VIEW
PUBS DEVELOPERS HOPE
LATITUDE TWITTER
JOBS GOOGLE SECOND LIFE
MAPS LINKEDIN PROFILE BASED
APPLICATIONS
CONFERENCES WIKIPEDIA
MOBILE SURVEILLANCE
PARTY APPLICATIONS
TRANSIT
CHOICE TRAVEL
DREAMS
9. PHASE 01 – DISRUPTION AMPLIFICATION
A REAL SHIFT IS HAPPENING AS WE MOVE
AWAY FROM DIRECT INTERACTION AND
INPUT, TOWARDS A WORLD OF AMBIENT
INTERACTION AND AWARENESS
9
10. PHASE 01 - GAMING
DISRUPTION
AUGMENTED REALITY
AMPLIFICATION MOBILE INTERNET BROADBAND
MAP INTERNET
IPHONE
APPLICATIONS LOCATION MAPPING VERTICAL MAPPING
TOTAL WIFI MOBILITY
SPEED
MINIATURIZATION
GOOGLE LATITUDE
PATTERN RECOGNITION INDOOR
TECHNOLOGY
APPLICATION LOCALISATION
TECHNOLOGY WIFI SATELLITE
ROBOTS HANDHELD
WEB 2.0 LAPTOP
DEVICE
RSSI
BLUETOOTH
NANO SENSERS
BLUETOOTH
WIMAX
GPS IMES
LTE
3GS RFID
11. PHASE 01 – MARKET MAXIMIZATION
THE MARKET POTENTIAL OF AWARENESS
PRODUCTS / SERVICES IS IMMENSE DUE TO
THE BASIC HUMAN DESIRE OFQUEST FOR
KNOWLEDGE OF ALL THINGS AT ALL TIMES
11
12. PHASE 01 - UBUNTU
RECRUITMENT TRACKING
AUGMENTED REALITY
MARKET
SECURITY MENTAL PEACE
MAXIMIZATION LIFE SAVING
COLLABRATIVE
MAP LEARNING
HAPPINESS SURVIVE
EQUALITY
BE IN TOUCH
DISCOVER AWARENESS
UBIQUITY POWER SAFETY
ENJOYMENT
EXPLORE SOCIAL ACCEPTANCE
KNOWLEDGE SURVEILLANCE SEX
FEEL GOOD COMMUNICATION SOCIAL
RECOGNITION FUN
FACTOR AWARENESS
SECURITY FRAUD DISABILITY TEACH
HELP
DESIRE DETECTION
MARKET
FINANCIAL BANKS WHEELCHAIR
MARKET TRANSACTIONS
TRAVEL
EMERGENCY
& ACCESSIBILITY INDUSTRY CONSTRUCTION
POLICE BUSINESS
CONVENIENCE INDUSTRY
GOVERNMENT EDUCATION
ANTI-TERRORISM
ECONOMY SECURITY ENTERTAINMENT EDUCATION
FINANCIAL
CURRICULUM UNIVERSITY INDUSTRY
SECURITY
JOBS LEARNING SCHOOLS/
TECHNOGY
PEACE COLLEGES TRAVEL INDUSTRY
COMPANIES TOURISM
WEAPON RESORTS/
INDUSTRY GUIDES
HOSPITALITY TRANSPORTATIONHOTELS
INDUSTRY COMPANIES SURVEILLANCE
R & D INDUSTRY BANKING INDUSTRY
TECHNOGY INDUSTRY
13. PHASE 02 – EXPANSION
DEFINING INSPIRING NEW VISIONS OF “WHAT COULD
BE POSSIBLE” BY EXPLORING FUTURE EXPERIENCE
OPPORTUNITIES
13
14. PHASE 02 - EXPANSION
In this phase, we explored the potential of opportunities by describing how they might support
interactions with UNAGI technologies, products and services that do not yet exist. Through
imaginative scenarios, we described the value and scope of possibilities from the perspective of
the consumer engaged in the proposed experience.
The results of this section have been divided into three sections:
- Ideal Experience Scenarios
- Technology & Support Scenarios
- Strategic Partnerships
14
15. PHASE 02 – IDEAL EXPERIENCE SCENARIOS
SHOPPING
Groceries
You enter a department store and pick up a UNAGICart. There is a terminal in front of the cart
where you swipe your UNAGIPersonalCard that syncs the terminal with your
UNAGIInnerVoice server at your home. The terminal displays the list of items that you need to
buy. It will then ask you whether you would also like to know about other items, such as, new
introductions or the ones that are on sale at the store. It will also communicate with
UNAGIStoreCenter to let you know about the availability of the items and inform you about
other alternatives. Depending on your choice it then generates a map that will guide you in
conveniently navigating and locating the items. As you move through the aisles, you can
randomly pick up items and place them on the UNAGIShoppingTray next to the terminal to
learn about them. The tray will scan the item and display the product details on the terminal.
You can then query by using the touch screen of the terminal. The terminal will use both
UNAGIStoreCenter and other sources on the internet to do a knowledge-based search and
answer your queries. The UNAGIEyeGlasses and UNAGIEarPeices can also be used to see and
listen to the product attributes. When you place an item in the cart, it scans the item and
automatically calculates your bill. After you have finished picking up all the items that you
need, you can ask the terminal to display your final bill. You can then sign and approve your
15
16. PHASE 02 – IDEAL EXPERIENCE SCENARIOS
payment through biometric verification. You will then simply walk out of the store without the
hassle of standing in a checkout queue.
Clothes
You enter a clothes store and pick up a UNAGICart. There is a terminal in front of the cart where
you swipe your UNAGIPersonalCard that syncs the terminal with your UNAGIInnerVoice. The
terminal will then ask you whether it can download information about your existing wardrobe.
After it is done downloading, it will ask you about what you would like to buy today. Based on
your choice, it will communicate with UNAGIStoreCenter to shortlist items for you. It will take
into account the sizes you wear, the type of designs and colors that you prefer and that will be
a close match to your existing wardrobe while generating a shortlist for you. It will then guide
you through the store to pick up those items. As you move through the store, you can randomly
pick and drop items on the UNAGIShoppingTray. You can then use the UNAGIClothesTrix
application on the terminal to generate images of yourself wearing that piece of clothing and
other items from your wardrobe. After you have selected an item you can drop it in your cart.
When you place an item in the cart, it scans the item and automatically calculates your bill. After
you have finished picking up all the items that you need, you can ask them terminal to display
your final bill. You can then sign and approve your payment through biometric verification.
16
17. PHASE 02 – IDEAL EXPERIENCE SCENARIOS
You will then simply walk out of the store without the hassle of standing in a checkout queue.
On the go
You are walking around the Dundas Square in Toronto. You look at a billboard of a movie and
point your Smartphone in the direction of the billboard. The phone uses the UNAGIOnTheGo
application to communicate with the UNAGIBillboard and comes to know that it is being used to
promote a movie. It also receives the name of the movie that is being promoted. The application
will then allow the user to view the trailer on the phone, as well as, to purchase the DVD from
an online store.
17
18. PHASE 02 – IDEAL EXPERIENCE SCENARIOS
TRAVEL
Car
You swipe your UNAGIPersonalCard at the door before entering the car. The door then
performs biometric verification before unlocking the car. You then tell the UNAGIInCarSystem
where you want to go. It downloads the map and traffic information off the internet and
chooses an optimum route to your destination. It then drives your car like an automatic driver
while you relax in your seat. During your commute, the UNAGIEntertainmentSystem
communicates with your UNAGIInnerVoice to receive information regarding your music and
news preferences and plays them while you relax
18
19. PHASE 02 – IDEAL EXPERIENCE SCENARIOS
SMART HOMES
UNAGIPersonalCard informs the UNAGIInnerVoice about how has your day been so that it can
understand your mood and stress level. UNAGIHomeController which controls every device at
your home communicates with the UNAGIInnerVoice to gear up the devices to provide you
comfort. UNAGIHomeController will talk to the accessories in your bathroom to fix you a bath
before you reach home. It will also talk to your massage chair to prepare for a massage based
on your level of stress. You reach back home and your doors open after authenticating you
through biometric verification. UNAGIHomeController communicates with the refrigerator to
prepare your drink. The oven communicates with the refrigerator through UNAGIHomeController
to give you a list of items that you could cook based on the availability of the ingredients in the
house and your likes. It will also give you suggestions for what you could order and will place an
order at the restaurant, if you order it to do so. UNAGIHomeController then downloads the latest
news and videos you like to watch and streams on to a viewing device and plays it based on
your request. UNAGIHomeController also interacts with your security system to maintain the
safety of your house. It reports any irregularities with the video evidence both to the police and
to your UNAGIEyeGlasses or UNAGIEarPieces as they happen.
19
20. PHASE 02 – IDEAL EXPERIENCE SCENARIOS
911 EMERGENCY SERVICES
Fire
There is a fire in an office building. Fire trucks arrive after 10 minutes. Fire is spreading through the
13th and 14th floors. Firemen take out there UNAGIEmergencyTrix and query about the people who
are stuck on those floors. UNAGIEmergencyTrix sends out an urgent query to all
UNAGIInnerVoice servers and creates a list of people who are on those floors. It then
communicates with UNAGIBuildingCenter to trace the whereabouts of those people. They now
know the name, age, any special needs, and 3-dimensional location of the people who are stuck
inside that enables them to plan accordingly. They move in with agility and are able to rescue
everyone.
Terrorist Attack
There is a terrorist attack on a hotel. Commandos surround the place. The head commander takes
out UNAGIEmergencyTrix and queries about the people who are stuck inside the hotel.
UNAGIEmergencyTrix sends out an urgent query to all UNAGIInnerVoice servers and creates a
list of people who are inside the hotel. It creates a list of names, nationalities, ages, any special
needs and 3-dimensional locations. This also helps the commandos to separate a list of hostages
and suspicious terrorists. It then communicates with UNAGIBuildingCenter to trace the
whereabouts of those people. They now know everything they need to know to storm the hotel
and rescue the hostages. They move in with agility. They are able to rescue everyone and kill the
terrorists.
20
21. PHASE 02 – IDEAL EXPERIENCE SCENARIOS
OTHER SERVICES
For the sake of brevity, we chose to focus only on a few of the possible scenarios. UNAGI as a
concept has numerous other applications not mentioned here. Some of other applications where
needs can be met are at pubs, lounges, travel destinations, educational institutions, and
accessibility services. In the future, UNAGI and its enabled devices will find application in all
facets of human life.
21
22. PHASE 02 – TECHNOLOGY & SUPPORT SCENARIOS
UNAGICart (Device)
This will be a smart cart with a terminal at the top to display information about products,
UNAGITray to scan the products, and a bar code reader in the main tray to generate an
automatic bill. It can be produced by a joint collaboration between companies manufacturing
point of sale terminals and shopping carts.
UNAGIPersonalCard (Device)
This will be a smart card with a chip that can emit signals up to a long range within the city. It
will store information required for connecting with UNAGIInnerVoice server, as well as,
biometric information to authenticate the owner of the card. It can be produced by companies
currently manufacturing smart cards.
UNAGIInnerVoice (Application Software)
This will be an application running on a server stored at the user’s house. It will store all
information accessed by the user on various devices, as well as the state information of other
devices. Information can only be retrieved from other devices after authentication using
UNAGIPersonalCard. It will be developed by companies currently involved in commercial
databases.
22
23. PHASE 02 – TECHNOLOGY & SUPPORT SCENARIOS
UNAGIStoreCenter (Application Software)
This will be an application running on a server in every shop, big and small. In addition to
storing information about the items stocked in the shop, it will also store information about the
location, make knowledge based suggestions to the user by searching its own database as well
as off the web. Every retail chain will develop its own application and knowledge engine
according to the kind of items it deals with.
UNAGIShoppingTray (Device)
This will be a device that will scan items placed on it, transmit information about it to the
terminal. It should be able to provide detailed information about the item, such as type, design,
size, price, etc. We will see different shopping trays for different industries coming up in the
market, such as, one for cloth retail shops, one for electronic items.
UNAGIClothesTrix (Application Software)
This will be an application that will generate image of the consumer wearing the clothing item
placed on the UNAGIShoppingTray and his/her wardrobe at home. This will either be created
by a cloths manufacturer or an applications developer.
23
24. PHASE 02 – TECHNOLOGY & SUPPORT SCENARIOS
UNAGIOnTheGo (Application Software)
This will be an application that will run on Smartphones and interact with other applications
emitting information as the user travels through various locations. User can point at a smart
device and turn on this application. It will communicate with that device and display
information on the Smartphone. This will be developed by mobile phone application
developers.
UNAGIBillboard (Device)
This will be a smart billboard that can emit information displayed on the screen to other smart
devices that will communicate with it. This will be developed by an advertising company.
UNAGIInCarSystem (Application Software)
This will be an application that will run in a car. It will drive the car and control other devices
within the car. It will authenticate the person opening the car. It will download information
about routes and traffic off the web. This will be developed by car manufacturing companies.
24
25. PHASE 02 – TECHNOLOGY & SUPPORT SCENARIOS
UNAGIEntertainmentSystem (Application Software)
This will be an application that will run in the car. It will control the music system and play music
according to the preferences of the person travelling in the car. It will also download news and
magazine articles and display them on the screen while the person relaxes on his/her seat. This
will be developed by in-car entertainment product companies.
UNAGIHomeController (Application Software)
This will be an application that will control all other appliances in the house. It will authenticate
the person as he/she enters the house. It will then adjust the appliances according to the mood
and stress level of the housemates. This will be developed by one of the appliance companies.
UNAGIEmergencyTrix (Application Software)
This will be an application that will can send and receive emergency messages to
UNAGIInnerVoice servers. It will also be communicate with other applications, such as,
UNAGIHomeController, UNAGIStoreCenter and UNAGIBuildingCenter to retrieve information
about people and physical structures present in the building. This will be developed by
government.
25
26. PHASE 02 – TECHNOLOGY & SUPPORT SCENARIOS
UNAGIBuildingCenter (Application Software)
This will be an application that will emit information about whereabouts of people and physical
structures within a building. It will also broadcast the surveillance video on request. This will be
developed a surveillance company
UNAGIEyeGlasses (Device)
This will be a device that will be worn by people. It will scan things that they hold in their
hands. It will become the platform for all augmented reality applications. This will be developed
by high-end eyeglass manufacturers.
UNAGIEarPieces (Device)
This will be a device that will be work by people. It will interact with other ambient devices and
convert the messages emitted by them to voice. This can be used by people who have vision
disabilities. This will be developed by high-end earphones developer.
26
27. PHASE 02 – STRATEGIC PARTNERSHIPS
UNAGI signal emitters/receivers and applications will be embedded in
every product, building, and device around us. Hence, the number of
strategic partnerships required to implement UNAGI is huge. Few of the
partners that will be important for its success are:
- Consumer Product Companies - Hospitality Providers
- Telecom Providers - Software Companies
- Electronic Device Manufacturers - Travel Companies
- Banks - Educational Institutions
- Educational Institutions - Research Centers
- Government - Security Agencies
27
28. PHASE 03 – APPLICATION
DESIGNING NEW EXPERIENCES AND POSITIONING THE
BUSINESS MODEL
28
29. PHASE 03 - APPLICATION
In this phase, we mapped future experiences to learn about applications that can be
implemented within the next 12 months. We have defined and described the strategic value of
the project by identifying the qualities of the proposed experience, the audience that this
experience will create and ways to reduce risk in implementation.
The ideas generated in this phase have been divided into three sections:
- Acceptability: Experiences users are willing to engage in today
- Now-ability: Markets for immediate implementation while filtering out the ones for the
future
- Viability: Business Models for making UNAGI profitable
29
30. PHASE 03 – ACCEPTIBILITY
Shopping
Acceptability is not an issue in case of UNAGI applications and devices for enhancing the
shopping experience. We have seen a rise in the proliferation of location-based advertising,
point of sale terminals. Consumers are always seeking that extra bit of information off the
internet that can help them in making a more sound purchasing decision.
Smart Homes
Acceptability is not an issue in case of UNAGI applications and devices for enhancing the living
experience of people at home. Sale of smart appliances is on the rise. We always read about
the installation of high end gadgets in homes of the rich and famous. As these devices become
affordable to the middle-income segment we will see an explosion of new offerings in the
market to create smart homes.
Travel
Acceptability is not an issue in case of UNAGI applications and devices for enhancing the travel
experience of people. High-end cars already come fitted with sophisticated navigational and
security systems. We can also see people using more and more entertainment devices as they
travel, such as, IPods and Amazon Kindles. They will be willing to have such devices fitted in
their cars.
30
31. PHASE 03 – ACCEPTIBILITY
Emergency Services
Acceptability is an issue because emergency services are run by federal and provincial
agencies. They only incorporate technologies that have proven then feasibility over a period of
time because human lives are at stake. There is a lot of bureaucracy in these organizations and
selling a technology can be a long drawn process.
31
32. PHASE 03 – NOW-ABILITY
SHOPPING
A large number of applications and devices that have been outlined for shopping are already
being implemented and will be available within the next 12 months. There are a number of
concept stores which have started using shopping carts with smart terminals. UNAGIEyeGlasses
and UNAGIEarPieces will be easy to implement in the coming months after Pranav Mistry from
MIT makes his technology of Sixth Sense devise open source. Smart cards and biometric
authentication is already in use.
SMART HOMES
Smart fridges, microwaves, televisions are already present in the market. The only hurdle to
inter-operability is agreement on a common protocol for these devices to interact with each
other and the cost of these smart devices to be affordable. In terms of technology much of it is
already available and very much implementable.
32
33. PHASE 03 – NOW-ABILITY
TRAVEL
Now –Ability of UNAGI for travel is an issue because it will require many partnerships to be
formed with car makers, audio device makers, news agencies, and the government . Auto-
driver mode requires that both the traffic to be organised and technology in place for the cars
to become smart. Government will have to bring in new regulations to allow automatic cars to
be driven on the roads. It is a futuristic concept and would not be implementable or profitable
in the short run.
33
34. PHASE 03 – FILTERING OF EXPERIENCE SCENARIOS
ACCEPTABLITY NOW-ABILITY VIABLITY
OTHER UNAGI
SERVICES FOR
LOUNGES, PUBS,
UNAGI FOR
etc SHOPPING
UNAGI FOR
SMART HOMES
UNAGI FOR UNAGI FOR
EMERGENCY TRAVEL
SERVICES
34
36. PHASE 03 - VIABILITY
We see the UNAGI devices and applications for Shopping becoming viable in the next 12
months and have been described in the following sections:
- Desires, Goals and Motivations
- Business Model
- Business Alliances
36
37. THIS GENERATES PHASE 03 – SHOPPING: DESIRES, GOALS &
BUSINESS
DESIRE
MOTIVATIONS
COMPLETES A BEHAVIOUR CYCLE
Getting the best
deals
GOALS
Saving time, effort
and money
THIS CREATES BUSINESS
MOTIVATION THIS COMPELS USERS THIS SUSTAINS
MEDIA BEHAVIOUR BUSINESS
Having complete
UNAGI Ambient Interaction
knowledge
RELATIONSHIP
ACTION
Enabling informed VALUE AS
Shop intelligently
purchases
MEDIA
Makes Shopping an
SATISFACTION experience
Best deals lead to to be cherished
BUSINESS happy customers
ACTIVITY
Scalable to all
businesses
STARTS A NEW BEHAVIOUR CYCLE
BEHAVIOUR BUSINESS DISRUPTION
DISRUPTION Informed decision making
Eradicates impulsive shopping makes marketing less relevant 37
38. PHASE 03 – SHOPPING:
MONETIZATION - $7.2 BILLION These devices and applications are
bundled
UNAGIEyeGlasses Licensing UNAGICart
($500,000 *
UNAGIEarPieces UNAGIShoppingTray
1000= $5B)
Revenue Sharing
with Device
Manufacturers($100
*1M*2= 200M)
UNAGIInStoreCentre
USER UNAGIInnerVoice
Subscription
Revenue UNAGIClothesTrix
(10M*$100
= $1B)
UNAGIBillboard
Revenue Sharing
($1*1M/Yr*1000 UNAGIOnTheGo
= $1B)
38
39. PHASE 03 – UNAGICART: BUSINESS MODEL
RELATIONSHIP MANAGEMENT CUSTOMER SEGMENTS VALUE PROPOSITION
Spread awareness of UNAGI to Retail stores selling premium product bar code reader embedded
retailers and end consumers products in a cart
Install and support UNAGI Shoppers willing to pay premium for no need to stand in queues
infrastructure in retail stores better service
saves time & effort
DISTRIBUTION CHANNELS REVENUE MODEL KEY ACTIVITIES
Direct sales for retail chains Equipment fee from retail stores Product development
Online stores % revenue for each product from Integration with existing systems and
retail store processes
PARTNER NETWORK KEY RESOURCES
Traditional shopping-cart Bar code/RFID readers
manufacturers
Wireless network to communicate
Billing systems between UNAGICart and
UNAGIStoreCenter
Banks/Credit card company
39
40. PHASE 03 – UNAGISTORECENTER: BUSINESS MODEL
RELATIONSHIP MANAGEMENT CUSTOMER SEGMENTS VALUE PROPOSITION
Spread awareness of UNAGI to Retail stores selling premium Stores information such as inventory,
retailers and end consumers products manufacturing data, price, etc of
each product displayed in the store
Retailers expect the product to have Large retail stores that attract large
scalability – to support different number of customers daily Interfaces with UNAGIInnerVoice of
product ranges each shopper and returns relevant
data
DISTRIBUTION CHANNELS REVENUE MODEL KEY ACTIVITIES
Direct sales for retail chains Equipment fee from retail stores Product development
Specialized channels selling Customer % revenue for each product from Integration with existing systems and
Relation Management solutions retail store processes
Annual service/maintenance fee
PARTNER NETWORK KEY RESOURCES
Storage, microprocessor, operating Skilled personnel to develop
system development companies middleware between the various
architecture elements of the UNAGI
Inventory management solutions solution
companies
Banks/Credit card company
40
41. PHASE 03 – UNAGIEYEGLASSES: BUSINESS MODEL
RELATIONSHIP MANAGEMENT CUSTOMER SEGMENTS VALUE PROPOSITION
Spread awareness of UNAGI and its Young and tech-savvy individual users Displays target related information as
benefits to individual users per user context
Can pay premium for better service
Personalized service is essential Fashionable and trendy ware
initially so that the user is
comfortable with the system
DISTRIBUTION CHANNELS REVENUE MODEL KEY ACTIVITIES
Online stores Equipment fee from product sales Product development
Company’s brand stores Incremental revenues from Integration with existing systems and
accessories, extra memory, etc processes
User training
PARTNER NETWORK KEY RESOURCES
Traditional eyeglass manufacturers Ability to use different
communication protocols between
Wireless network providers to different devices
communicate with
UNAGIInnerVoice Skilled manpower to embed
biometrics in user devices
Pattern recognition software
41
43. PHASE 03 - UNAGI FOR THE FUTURE
UNAGI applications and devices for Smart Homes are likely to take longer than 12 months in
becoming economically viable. Future business model for commercializing UNAGI for smart
homes has been outlined in the following sections.
43
44. THIS GENERATES PHASE 03 – SMART HOMES: DESIRES, GOALS &
BUSINESS
MOTIVATIONS
DESIRE COMPLETES A BEHAVIOUR CYCLE
Comfort & Luxury
GOALS
Saving time and
effort
THIS CREATES BUSINESS
THIS COMPELS USERS THIS SUSTAINS
MOTIVATION MEDIA BEHAVIOUR BUSINESS
Making life easier UNAGI Ambient Interaction
ACTION RELATIONSHIP
No explicit action Enabling personalization VALUE AS
needed! of the highest order MEDIA
Improves the
standard of living
SATISFACTION
BUSINESS Single point of control
of your ambience
ACTIVITY
Scalable to all
locations
STARTS A NEW BEHAVIOUR CYCLE
BEHAVIOUR DISRUPTION
BUSINESS DISRUPTION
No more devices requiring explicit
Compatibility amongst all devices
input! 44
45. PHASE 03 – SMART HOMES: MONETIZATION
UNAGIEyeGlasses
UNAGIEarPieces Subscription UNAGIPersonalCard
Revenue
Sharing with
Device
Manufacturers
USER UNAGIInnerVoice UNAGIHomeController
Subscription
UNAGIApplianceDevices
Revenue Sharing
with Device
*Actual revenues is not predicted because smart home is not viable Manufacturers
at the moment but will become viable after 12 months 45
46. PHASE 03 – UNAGIINNERVOICE: BUSINESS MODEL
RELATIONSHIP MANAGEMENT CUSTOMER SEGMENTS VALUE PROPOSITION
Spread awareness of UNAGI and its Young and tech-savvy individual users Stores user context and develops
benefits to individual users information to be displayed on user
Can pay premium for a premium terminals
Deploy the system at customer site service
and personalize as per her Ability to learn about user
requirement preferences in future versions
DISTRIBUTION CHANNELS REVENUE MODEL KEY ACTIVITIES
Online stores Equipment fee from product sales Product development
Company’s brand stores Incremental revenues from Integration with existing systems and
upgradable application, memory, processes
interface with more devices etc
User training
PARTNER NETWORK KEY RESOURCES
Storage, operating system and Skilled manpower to develop s/w
microprocessor firms that manages interactions between
different devices and runs algorithms
Wireless network providers to for understanding user context and
communicate with user devices generating relevant outputs
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