The first ever randomly sampled media measurement surveys of the populations of two major cities of Egypt indicate strong but different relationships between media type, its source or origin and how much it is trusted by the population of each city. The implications for those involved in the business and use of media in Egypt are great.

1. The Changing Face of News Reporting In Egypt; Media, Sources and Trust Presentation at WAPOR/AAPOR 2008 New Orleans May 15, 2008

5. Q: For each one of the sources I read, please tell me how often you use that source to get news and information about current events. Note: The first sample size ( n ) presented is for Cairo, followed by the n for Alexandria. MDP Audience Measurement Surveys Cairo & Alexandria, 2007

7. Aerial Television ( n =2053 Cairo), ( n =752 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007

8. Newspapers ( n =1192 Cairo), ( n =758 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007

10. Egyptian Radio ( n =1862 Cairo), ( n =823 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007

12. International Arabic-Language Television ( n =1690 Cairo), ( n =1156 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007

14. Q: Which television newscast do you trust the most? First Choice. (Those that use at least once a week. ) ( n =2848 Cairo), ( n =1462 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007

15. Nile News ERTU (Channel 1 & 2)

18. Print Ads Affect Paper Reputation ( n =1346 Cairo), ( n =790 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007