Best of Digital Marketing is a pan-Baltic roadshow event, which covered 2 states this year. The conference is about showcasing the best cases your agency has done. Since these events tend to be about inspiration to do big, cool digital things, I wanted to emphasize 2 topics: 1. Digital things don't have to be purely evolved around virtual platforms; 2. You can do projects people care about at very low budgets. The slides are altered with added texts, so that it would be more understandable while reading. If you want to do something like this for your brand - get in touch: karolis.rimkus@media-house.com

1. Hi!
KAROLIS RIMKUS
.com/in/karolisrimkus
karolis.rimkus@media-house.com

2. HEAD OF
NON-STANDARDS
DEPARTMENT

3. Situation with
DIGITAL
ADVERTISING

4. “56,1% of Google display
network ads are never seen”
Studies of other digital ad channels
show similar (30-60%) results

5. TO NOT BE UNSEEN ADS GET
AGGRESIVE

6. THAT MUCH OF ARTICLE IS VISIBLE

7. „Since your advertising is so aggresive
and obstructs reading Delfi,
I will NO LONGER BUY your product :)
You can do it more discretely“
- A very angry customer, who
took her time to post a negative
comment on brand‘s FB page

8. Or
BE UNSEEN
?

9. How is
Digital advertising
Usually planned

10. New Product Circumstances of
time
Lets do internet!
CLIENT
Ok, we’ll make you
some banners
AGENCY
Yeah, sure, we’ll make a plan
for those banners
MEDIA
HOW TO:
DIGITAL AD CAMPAIGN

11. New Product Circumstances of
time
Lets do internet!
CLIENT
Ok, we’ll make you
some banners
AGENCY
MEDIA
Yeah, sure, we’ll make a plan
for those banners
NO IMPULSE

12. WHY ARE INTERNET
CAMPAIGNS USUALLY LIKE
THIS?
Small budgets? Can‘t accurately
measure ROI?
Too risky? Who’s gonna
do it?

13. ALL
of the following cases had
BUDGETS
from € 2 500
to €14 000

14. NATIONAL FIRST
TIMES’ CENSUS

19. A massive theft of condoms occurred
on Friday in Vilnius

20. A massive theft of condoms occurred
on Friday in Vilnius
Someone’s seriously preparing
for the weekend

21. http://youtu.be/5ypR5qXu674

22. ONETOUCH.LT

23. CLICK ON MAP, TELL US WHEN AND WHERE
YOU‘VE BEEN LAID FOR THE 1ST TIME AND IF
YOU WERE USING PROTECTION

24. PROMO ADVERTORIALS +
BANNERS
RADIO FACEBOOK
LOTS OF CONTENT FOR:

26. LT AVERAGES:
1546 PARTICIPANTS
FIRST TIME
17 YEARS OLD
USED PROTECTION
27,55 %

27. CTR WAS OK.
AS A CLIENT
WHAT WOULD YOU
REMEMBER AFTER A YEAR?
OR

28. THE EASTER EGG

29. ~10 YEARS
AGO

30. PAST ~5
YEARS

31. http://youtu.be/n2sXKmY12G4

32. PRIEST BLESSED OUR
MARKETING EFFORTS :)

33. EGG 3D RENDER WILL
BE IN GAME

34. WE ALSO BOUGHT
IN-GAME OUTDOOR ADS

35. MON TUE WED THU FRI SAT SUN
12:30
Idea!
11:00
Mayor unveils
sculpture

36. MAYOR THANKS
CLIENT,
SHAKES HAND,
ASKS FOR
SPEECH

37. CLIENT
OVERHEARS
CUSTOMERS IN
STORE SAYING
“LET’S JUST BUY
VIVACOLOR, THEY’RE
THE ONES WHO
PAINTED THE EGG”

38. REGIONAL MANAGER
FLYING TO LITHUANIA

39. FINDS THIS ON FLIGHT

40. THE BEST
CHRISTMAS
PRESENT

41. „WE WANNA
DONATE SOME
PAINT.
CAN WE EVEN
GET SOME
BENEFITS?“

42. THE ANIMAL SHELTER,
ASKING FOR DONATION

43. http://youtu.be/-DEe9WMz-BQ

45. HOW ANIMALS
IN SHELTER
PICTURES LOOK.
MAKES YOU SAD

46. WITH VIVACOLOR
THEY LOOK
MUCH BETTER

47. IT DOESN‘T MAKE YOU WANNA
ADOPT THEM BECOUSE YOU
FEEL SORRY FOR THEM.
EVEN THE LESS
CHARMING
ONES KINDA
LOOK OK

48. UNIQUE REACH >270 000 ppl

49. Vivacolor, You‘re amazing,
Underground passage,
then the Egg, then the
shelter – your PR
specialists are doing a
great job. I‘m really happy
companies are starting to
understand the meaning of
„Social responsibility“.
Best of luck to you and
happy holidays.
FB MESSAGE

50. SOME PEOPLE REMEMBER
WHAT YOU DO
SOME PEOPLE ARE
INFLUENCERS
WHAT‘S BETTER THAN A
BRAND LOVING
INFLUENCER

51. WHY NOT DO
SOMETHING LIKE THIS?
Small budgets? Can‘t accurately
measure ROI?
Too risky? Who’s gonna
do it?

52. WHY NOT DO
SOMETHING LIKE THIS?
Small budgets? Can‘t accurately
measure ROI?
Too risky?
Few thousand EUR is
usually enough
Try using mostly
own products, owned
media
Who’s gonna
do it?
Agencies do wonders if
they can aim for awards
You ALWAYS can assume
the logical

53. DON‘T JUST PUT
YOUR ADS ON THE
INTERNET
AND HOPE
PEOPLE WILL CARE ABOUT
THEM

54. DO SOMETHING
PEOPLE CARE
ABOUT
THEN
TAKE IT TO THE
INTERNET
*And put your brand next to it

55. THANKS!
KAROLIS RIMKUS
.com/in/karolisrimkus
karolis.rimkus@media-house.com