From travel blogger to brand ambassador: How to pitch like a pro

>THE PITCHING PROCESS
FROM BLOGGER
>TO BRAND AMBASSADOR
@BudgetTraveller @TraverseEvents #Traverse15
Kash Bhattacharya

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Blogging at BudgetTraveller.org for 5 years
Featured in the Guardian, NY Times, CNN, Lonely
Planet & Vanity Fair.
1.36 million people have come to my site for travel
inspiration. I wrote a guide to Luxury Hostels
which you can download for FREE from my blog.
iAmbassador : network of the world’s leading travel
bloggers.
Award winning digital travel marketeer, creator of
#Blogville, #Blogmanay & #MustLoveFestivals
BUDGETTRAVELLER

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Before we go into the pitching process…..

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Without knowing where you want to go…..

you’ll never know if you have arrived……
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1. WHAT IS YOUR WHY
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FOR FREE

MY WHY
To make BudgetTraveller the leading online
resource for budget travellers in the world
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2. WHY SHOULD A BRAND
WORK WITH YOU
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Position yourself a thought leader, an expert in your field.
What is your USP:
Unique Selling
Proposition
3. BUILD BRAND ‘YOU’

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4. ARE YOU ELEVATOR READY?

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‘ Hey I am a blogger, can I come to
Finland.’
Eva Kiviranta
PR, Visit Finland.
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INSIDE THE TRAVEL LAB
Inside the Travel Lab covers unusual journeys and
thoughtful luxury from the point of view of a writer and
photographer who swapped a career as a doctor for a life
on the road.
PROBLOGGER
ProBlogger helps Bloggers Build Exceptional Blogs
BUDGETTRAVELLER
A blog that helps people to travel in style on a
budget

5. DO YOU HAVE A MEDIA PACK?
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Having a well designed media pack can be the
key difference between winning or losing a
pitch.
Include: what your blog is about, stats, current
and past projects, testimonials and your rates/
email on request
Free template and tips on designing a media kit
http://www.beingreese.com/2014/04/how-to-
design-free-media-kit-for-your.html
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THINK LONGTERM when
building a relationship with
brands and their PR reps
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MAKE SURE YOU FIND MR RIGHT

1.Google the name of the brand you are looking for and the type of
contact you are looking for.
Lets try ‘Skyscanner. Marketing Manager’
First name.lastname@nameofbrand.com/.net
2. Twitter is a great way of connecting directly with brands.
3. Networking at conferences like Traverse and connect on LinkedIn
4. Go and meet the PR agencies in London.
HOW TO FIND THE RIGHT CONTACT

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RESEARCH. GET TO KNOW YOUR
BRANDS

Find out what their plans are for this year: Themes, campaigns.
Follow on their social channels and connect with them on
Twitter/ Linkedin.
Meet and talk to them at conferences.
Simple, straightforward message like
‘Hi, just curious, do you guys work with bloggers?’ can be
a great icebreaker
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INTRODUCTORY EMAIL PITCH
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Hi xxx
Hope you had a great week and looking forward to the weekend.
My name is Kash Bhattacharya and I am the founder and editor of the BudgetTraveller.org , a
blog about how to travel in style on a budget which has been featured in the Guardian, NY
Times, CNN to name a few international publications.
I’d love to ﬁnd out what are your campaigns and themes for 2015 and whether you have any
plans to work with bloggers.
I will be in London next week and also will be attending World Travel Market this year so if you
have the time, would be great to have a quick meeting face to face.
Thanks in advance and looking forward to hearing from you soon.
Best wishes
Kash
PS
FYI, I’ve attached my most recent press pack. It also contains details of my latest blog projects.
CREDIBILITY
When you have a positive track record of working with brands
or have been featured in somewhere like the Guardian brands will be
more inclined to partner with you.
USE POSITIVE WORDS. BE YOURSELF. TRY AND GET YOUR PERSONALITY ACROSS IN THE EMAIL

1.Your reasons for wanting to work with the brand
Detail why you love the brand and how it relates to your blog content to show
you’ve done your research.
2. Statistics about your blog and readership
These can include your average monthly views, number of followers, the length of
time you’ve been blogging, etc.
3. Details about the potential collaboration process
Would you like to give social media shout-outs, if so, frequency plus can you run a
competition or maybe mention them in your newsletter ? Let the brand know exactly what
you’d like to do. This piece is key — suggest an idea rather than expecting the brand to
come up with one.
4. Expected results of the partnership Explain where you will share the content, how many
times you’ll post about the brand, and what that will mean for the company. Be as detailed
as possible.
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THE PITCH: REMEMBER…
us

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“What made it easy for us to agree was
that we had information about her social
reach
I can’t encourage bloggers enough to
prepare their numbers and expectations
ahead of time to make that “yes” a no-
brainer.”

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HAVE AN ORIGINAL IDEA

AFTER THE PITCH:
THE FOLLOWUP!
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1. Lost the pitch?
Don’t take rejection personally. Sometimes, PR or brand may be focussing on different
geographical markets or different blogging niches. Be polite and always ask for feedback
about your pitch. Sometimes it can be also pitching the right idea at the right time.
2. Win the pitch?
Great news!
Once you’ve won the pitch, then it is a question of delivering on what you promised
Agree a timeframe. If you can’t stick to it for certain reasons, then communicate
that .Followup with results of the campaign. Give a detailed report of the coverage from your
social media channels. BE PROFESSIONAL

TO RECAPBEFORE YOU PITCH
1. KNOW YOUR WHY: HAVE A CLEAR IDEA ABOUT WHAT YOUR BLOG CAN OFFER
A BRAND
2. ALWAYS BE ELEVATOR READY!
3. HAVE A KICK-ASS MEDIA PACK
4. MR RIGHT: MAKE SURE YOU PITCH TO THE RIGHT PERSON
5. MAKE IT RELEVANT: WORK WITH BRANDS THAT MATCH THE NEEDS OF YOUR
READERS AND YOU
6. RESEARCH AS MUCH AS YOU CAN ABOUT THE BRAND BEFORE YOU PITCH
7. HAVE AN ORIGINAL IDEA
THE PITCH
7. BE POSITIVE. BE YOURSELF. EMPHASISE THE CREDIBILITY OF YOUR BLOG AND
YOUR PROFESSIONALISM
AFTER THE PITCH
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Let’s talk!
E-mail europebudgetguide@gmail.com
Twitter @budgettraveller
Instagram instagram.com/BudgetTraveller

From travel blogger to brand ambassador: How to pitch like a pro

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From travel blogger to brand ambassador: How to pitch like a pro