Influencer do's and dont's
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Slides from my talk at Vidzeme University, Valmeira about the do's and don't of Influencer Marketing.
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Influencer do's and dont's
- 1. Influencer Marketing Do’s & Don’ts Vidzeme University Of Applied Sciences
- 3. Blogger Of The Year, National Geographic Traveller 2016 Best Blogger & Vlogger Of The Year, Travel Media Awards 2015 Featured In The Guardian, New York Times Lonely Planet, La Repubblica & Vanity Fair Author Of The Luxury Hostels Of The World,Founder Of Mustlovefestivals.Com Budget Traveller
- 7. Current State Of Influencer Marketing @BudgetTraveller @VisitAarhus @VisitDenmark #VisitAarhus
- 8. $7.04 Earned Media For Every $1 Spent On Influencer Marketing
- 9. Nearly Half Of U.S. Marketeers Will Increase Their Influencer Marketing Budgets In 2017
- 10. 78% Of Marketers Cite Determining Influencer Marketing ROi As Their Top Priority In 2017 @BudgetTraveller @ViA_eng @VidzAugstskola @visitlatvia_en #EnjoyLatvia
- 11. Australia Bans The Use Of Influencers After ‘Offensive Posts’
- 13. Tourism Australia Launched A $7.2 Million Marketing Campaign In India, Indonesia, Malaysia, And Singapore Last Month That Will Involve Influencers.
- 14. Lack Of Authenticity @BudgetTraveller @ViA_eng @VidzAugstskola @visitlatvia_en #EnjoyLatvia
- 19. Industry’s Obsession With Roi Is Killing The Influencer Industry
- 20. 20 @BudgetTraveller @ViA_eng @VidzAugstskola @visitlatvia_en #EnjoyLatvia
- 21. ‘I’m Tired Of Looking At Blogs That Just Focus On Lists.’ A Traveller Who Reads Blogs @BudgetTraveller @ViA_eng @VidzAugstskola @visitlatvia_en #EnjoyLatvia
- 22. The Way Forward?
- 23. Be More Original @BudgetTraveller @ViA_eng @VidzAugstskola @visitlatvia_en #EnjoyLatvia
- 30. Look At Emerging Trends & Niche Storytelling Ideas To Reach New Audiences @BudgetTraveller @ViA_eng @VidzAugstskola @visitlatvia_en #EnjoyLatvia
- 33. 7 Fells Hostel
- 34. Hub New Lisbon
- 35. 35
- 36. Rise Of The Blogger Collectives
- 39. 39
- 40. .2017 Cannes Tourism & Cultural Film Festival Nomination .2017 World Travel Awards Winner ‘Europe’s Leading Marketing Campaign’ . 25 Campaign Articles/Blogposts, 50 Hd Photographs, 7 Youtube Videos G.40 M Opportunities-To-See (Ots)300.000 Views Of The Campaign Video 700.000 € Advertising-Value-Equivalent (Ave)
- 41. Bloggers =Affiliate Kings (Some) Influencers Have Mastered The Art Of Affiliate Sales, Earning $5/6- Figure Incomes Accommodations, Flights And Tours Travel Insurance Travel Gear
- 43. In The Last Year I've Generated 929 Bookings For Hostelworld Generating €20100 In Affiliate Revenue And A Total Revenue Of €400,000.
- 44. Brands And Destinations Are Thinking More Long Term
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- 50. 50
- 51. 2 Locations: Bologna And Milan 180 Influencers From Over 5 Continents 1200 Articles Produced 15000 Photos & Videos Shared 1.8 Million Visitors To The Posts 18 Million Users Reached On Social Media Platforms
- 52. 52
- 53. When You Work With The Best Bloggers, You Are Not Only Get Great Content, You Are Also Tapping Into A Wealth Of Ideas & Knowledge
- 58. 58
- 59. Use Youtube To Build Community & Showcase Your Destination
- 61. ‘For Seo Destinations Need To Have A Long Term Strategy.’ Erik Van Earp Aroundtheglobe.Nl
- 63. 48 Hours In Dresden 4 Years After Going On Campaign!
- 64. ‘Working With Bloggers/Influencers Is Not A One Night Stand.’ 64
- 65. Further Reading 1. Think Tank Report Https://Bit.Ly/2D7Jjq5 2. 9 Mistakes Agencies Make In Their Blogger Outreach Strategy Https://Bit.Ly/2Notbjn
- 66. Thank You!