Pinterest made algorithm changes in February 2016 that negatively impacted some bloggers' traffic from Pinterest. The changes focused on improving user experience by prioritizing boards with high engagement over those with little interaction. To increase engagement, the document recommends interacting with other Pinners by liking, following, and repinning their content in addition to your own. It also suggests deleting older, lower quality pins and following an 80/20 ratio of repinning other content to your own.

1. The Pinterest Algorithm Change February 1st, 2016
What you need to know

2. Did your Pinterest
traffic take a nosedive?

3. !
On February 1, 2016,
Pinterest changed a
thing or two

4. !
They haven’t
officially said they’ve
updated their
algorithm

5. !
But we’ve seen a
number of bloggers
complain that things
aren’t quite what
they used to be.

6. Want to ramp up your Pinterest game? Download these five Pinterest
tips that’ll help you step up your game in no time at all.

7. Seemingly overnight,
bloggers lost 25-50%
of their Pinterest
referral traffic. Why?

8. Pinterest wants quality content.
(and it’s their
playground)
…a better user
experience for
their audience…

9. Group boards
with little to no
engagement
were hit the
hardest

10. So, what are we supposed to do?
If you own a
group board,
make sure there’s
engagement

11. How to increase engagement on your group board
Like/Pin/Follow
the members of
the board and
encourage others
to do so as well

12. Repin the same pin
(not just the same
post) on all relevant
boards.
Increase engagement on your own content

13. You want this
number to
grow!
https://www.pinterest.com/pin/288089707391915680/
Example:

14. (You know, the ugly
ones you created when
you were first starting
out)
Delete the pins that no longer represent your brand

15. Follow the
80/20 rule

16. Just like real life, Pinterest does
not want to hear you talk about
yourself all the time. So, for every
post of yours that you pin, pin at
least five other pins from content
that you did not create.

17. Spend 15 minutes
a day liking pins,
pinning pins, and
following winners.

18. Pinterest rewards engagement.

19. Remember: this is Pinterest’s sandbox
It’s easy to get frustrated with a social
network that changes the rules. But let
this serve as a reminder: Pinterest is
allowed to change the rules as often as
they want.

20. Want to learn how to make Pinterest work for your website?
Download the Ultimate Guide to Using
Pinterest to Drive Traffic to Your Blog. This
PDF contains 57 (!!!) ways to utilize
Pinterest to drive traffic to your website.

21. kathleen@forprofitblogging.comhttp://forprofitblogging.com
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UB City 1 60338
New York
United States