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Social Media Crash Course, Updated
- 1. Social Media Crash Course
- 2. Goals 1) Today’s landscape 2) Players and Tools 3) The Rules
- 4. 922% growth of Facebook profiles created by 55+ year olds in the last 6 months
- 5. 328% growth of Facebook profiles created by 34-55 year olds in the last 6 months
- 6. 103 million number of US users on Facebook
- 7. $46,893,000 Amount Obama’s YouTube video views during election are worth if they’d been put on television
- 8. 143,851 vs 18,455 Facebook fans of Scott Brown vs Martha Coakley
- 9. 16,959 vs 4,285 Twitter followers of Scott Brown vs Martha Coakley
- 10. The players & tools
- 11. Facebook
- 12. Facebook Profiles - Individuals Groups - Grassroots Causes - Non-Profit Pages - Public Orgs/Businesses
- 15. Facebook
- 18. Facebook Facebook Ads: A Microtargeting dream
- 19. Twitter What the heck is it?
- 20. Twitter Share what you’re interested in
- 21. Twitter Who is participating? Every day people Newspapers Businesses Non-Profits Elected Officials
- 22. Twitter Who is participating?
- 23. Twitter Some tools to help
- 24. LinkedIn
- 25. LinkedIn Social Network for business people
- 29. FriendFeed Social Media Aggregator
- 30. Feed Readers Keep Track of Site Updates
- 31. The Rules
- 32. The Rules 1) Message, message, message 2) Be authentic 3) Be transparent 4) Don’t ever, ever, ever do something anonymously 5) It’s a conversation 6) Have fun
- 33. Questions? katieharbath.com/socialmedia - @katieharbath