This document discusses how to use Google Analytics to track website performance metrics and optimize a website. It recommends setting up analytics goals to prioritize business and user needs, reading analytics reports to identify issues and opportunities for improvement, and testing website variations to determine which designs perform best. The key takeaways are to use analytics to monitor site usage, understand users, identify top referrers, conduct strategic tests, and track results to continually refine the website.
4. your analytics skills
what’s analytics?
we set is up but...
wanna see my conversion rate?
5. how do YOU use it?
‣ see who registers for events / classes
‣ track number of visitors
‣ inform content / navigation choices
‣ kill time when I’m bored
‣ none of the above
6. analytics will help you
- monitor site performance
- understand your audience’s needs
- identify best referrers
- conduct strategic testing
- track results