ARTICULATING DESIGN DECISIONS
Oct. 22nd 2016 | X Design Academy | @mariosakata
WHAT I WILL COVER WHAT I WILL *NOT* COVER
HOW TO BE A UNICORN
HOW TO PLEASE EVERY STAKEHOLDERS
RECOMMENDED TOOLS AND METHODOLOGIES
2008-2013; USER EXPERIENCE DESIGNER
2013-2015; USER EXPERIENCE ARCHITECT
2015-2016; PRODUCT MANAGER
2016-; PRODUCT MANAGER
COMMUNICATION IS DIFFICULT WHEN YOU
SEEK FOR APPROVAL AND WHEN IT WAS
KEPT UNTIL THE END.
image courtesy suzukisan_
Articulating Design Decisions
by @tomgreever will change
the way designers talk about
design. Get it, read it.
Your work is now becoming the interface of
the entire company like never before and
the non-designers have strong opinions
about how your work reflects on them.
DESIGN, MORE THAN MANY OTHER
DISCIPLES, HAS THE PROPENSITY TO THE
DIVISIVE AND POLARISING.
Because design is subjective and because
we don’t always understand how our
intuition connects to the problem at hand,
we’re unable to adequately tell other people
why we did, what we did, and that’s one of
our biggest failures.
image courtesy p.marione
THE SINGLE BIGGEST PROBLEM IN
COMMUNICATION IS THE ILLUSION THAT IT
HAS TAKEN PLACE.
The ability to properly communicate
expectations within the organisation will
become more important than the design
DEVELOP EMPATHY FOR OUR STAKEHOLDERS FOR
ATTEMPTING TO LOOK AT OUR PRODUCT FROM THEIR
PERSPECTIVE SO THAT WE’RE NO LONGER DEFENSIVE
AND PROTECTIVE TO OUR OWN IDEAS.
Personality PersonalityStory StoryActivity InteractionActivityInteraction
Front Stage Experience Design
Back Stage Experience Design
COMMUNICATING ABOUT THE DESIGN WAS
MORE IMPORTANT THAN THE DESIGNS
WHAT YOU NEED TO ANSWER
(What problem does it solve?)
(How does it affect the user?)
(Why is it better than the alternatives?)
5 PRINCIPLES OF COMMUNICATION
(Identify the problem)
(Describe your solution)
(Empathise with the user)
(Appeal to the business)
(Lock in agreement)
MAKE EVERY IDEA YOU TALK WITH
STAKEHOLDERS TO SOMETHING THAT IS
HOW WE DO - WRITTEN IN VERY LAST CHAPTER OF THIS BOOK!
AVAILABLE IN STORES.
‣ O’REILLY MEDIA
KEEP IN TOUCH:
Jun. 12, 2020
Jul. 15, 2017
Dec. 13, 2016
Oct. 27, 2016
Oct. 24, 2016
The slide deck from X Design Academy held Oct. 22nd 2016 at Yahoo! JAPAN.