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Designing for the Future - The Rise of Design

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design talk #1 at Orange Labs Tokyo held Sept. 24th 2014.

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Designing for the Future - The Rise of Design

  1. 1. Designing for the Future The Rise of Design design talks #1 | Orange Labs Tokyo | Sept. 24th 2014 Mario Kazumichi Sakata (@mariosakata) (c) Rise of the Planet of the Apes
  2. 2. Product & Technology Paradigm Image courtesy of Tex Mex via Compfight cc
  3. 3. Diversity Complexity Image courtesy of filmonger via Compfight cc
  4. 4. Human beings do Design. (We cannot control systems anyway) Image courtesy of Barabeke via Compfight cc
  5. 5. (c) MAZDA (c) SUBARU
  6. 6. Therefore we need to understand the behavior of the system.
  7. 7. Service Design 1. Explore the ‘frame’ of a system. 2. ’Unframe’ to discover the problem. 3. ’Reframe’ the problem for the solution. (c) iStockphoto
  8. 8. The Missing Link ! ! Viability (Business) ! Feasibility (Technical) ! Desirability (Human) Innovation (c) IDEO
  9. 9. (c) Apple (c) One Plus
  10. 10. The Evolution of Problems TODAY 20th Century Problems 21st Century Problems Manufacture Advertise Sell Serve (Re)engagement Loyalty Deepening & Widening Advocacy Efficiency & Efficacy Make a ‘thing’ Make a ‘profit’
  11. 11. The Evolution of Problems Machines Manufacture Advertise Sell Serve (Re)engagement Loyalty Deepening & Widening Advocacy Efficiency & Efficacy Make a ‘thing’ Make a ‘profit’ TODAY Humans
  12. 12. Serving is being ‘human’. (Technology is technology, but people are people) (c) iStockphoto
  13. 13. Designing H2H PRODUCTS OPERATIONS SYSTEMS CULTURE CUSTOMER TOUCHPOINT STAFF CUSTOMER EXPERIENCE (FRONT STAGE) BIZ & STAFF EXPERIENCE (BACK STAGE) Communication
  14. 14. Bringing new meanings to Technology and Design. Image courtesy of Rosenfeld Media via Flickr
  15. 15. “The best way to predict the future is to invent it.” - Alan Kay Stop guessing what kind of features Apple will add to next iPhone. Instead, come up with a set of features you’d add to iPhone. (c) iStockphoto
  16. 16. Thank you Mario Kazumichi Sakata Concent, Inc. sprmario.hatenablog.jp kazumichi.sakata@gmail.com www.twitter.com/mariosakata www.facebook.com/kazumichi.sakata
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    Oct. 11, 2014
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  • HiroshiShiobara

    Sep. 24, 2014

design talk #1 at Orange Labs Tokyo held Sept. 24th 2014.

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