design talk #1 at Orange Labs Tokyo held Sept. 24th 2014.

1. Designing for the Future
The Rise of Design
design talks #1 | Orange Labs Tokyo | Sept. 24th 2014
Mario Kazumichi Sakata (@mariosakata)
(c) Rise of the Planet of the Apes

2. Product & Technology
Paradigm
Image courtesy of Tex Mex via Compfight cc

3. Diversity Complexity
Image courtesy of filmonger via Compfight cc

4. Human beings do Design.
(We cannot control systems anyway)
Image courtesy of Barabeke via Compfight cc

5. (c) MAZDA
(c) SUBARU

6. Therefore we need to
understand the
behavior of the system.

7. Service Design
1. Explore the ‘frame’ of a system.
2. ’Unframe’ to discover the problem.
3. ’Reframe’ the problem for the solution.
(c) iStockphoto

8. The Missing Link
!
!
Viability
(Business)
!
Feasibility
(Technical)
!
Desirability
(Human)
Innovation
(c) IDEO

9. (c) Apple (c) One Plus

11. The Evolution of Problems
TODAY
20th Century Problems 21st Century Problems
Manufacture Advertise Sell Serve
(Re)engagement
Loyalty
Deepening & Widening
Advocacy
Efficiency & Efficacy
Make a ‘thing’ Make a ‘profit’

12. The Evolution of Problems
Machines
Manufacture Advertise Sell Serve
(Re)engagement
Loyalty
Deepening & Widening
Advocacy
Efficiency & Efficacy
Make a ‘thing’ Make a ‘profit’
TODAY
Humans

13. Serving is being ‘human’.
(Technology is technology, but people are people)
(c) iStockphoto

14. Designing H2H
PRODUCTS OPERATIONS SYSTEMS CULTURE
CUSTOMER
TOUCHPOINT
STAFF
CUSTOMER
EXPERIENCE
(FRONT STAGE)
BIZ & STAFF
EXPERIENCE
(BACK STAGE)
Communication

15. Bringing new meanings to
Technology and Design.
Image courtesy of Rosenfeld Media via Flickr

16. “The best way to predict the
future is to invent it.”
- Alan Kay
Stop guessing what kind of features Apple will add to next iPhone.
Instead, come up with a set of features you’d add to iPhone.
(c) iStockphoto

17. Thank you
Mario Kazumichi Sakata
Concent, Inc.
sprmario.hatenablog.jp
kazumichi.sakata@gmail.com
www.twitter.com/mariosakata
www.facebook.com/kazumichi.sakata