1. image courtesy istockphoto
A Guide to Service Design for Disassembly
KAZUMICHI SAKATA
@mariosakata
Recruit Technologies Co., Ltd. & UX Tokyo
HCD-Net | March 4th, 2016
10. 10
Aesthetics and the
Ideology
The History of Service Design
G. Lynn Shostack, (1982)
“How to Design a Service”,
European Journal of Marketing,
Vol. 16
Issue: 1, pp.49-63
1982
Educational Program at
Köln International School of Design,
Service Design Network was then
founded in 2004
1990
14. 14
Background: 21st Century Problems
20th Century Problem
Serve Manufacture Advertise Sell
21st Century Problem
Make a ‘Thing`
01
Make a ‘Profit`
02
Re-Engagement, Loyalty
03
TODAY
29. 29
Service Design Model
TOUCHPOINT DESIGN
WHAT
HOW
WHY
HOW
WHY
WHO WHO
SERVICE
BLUEPRINT
CUSTOMER ENTERPRISE
Stakeholders Needs Context StakeholdersValueOperation
Solution Solution
CUSTOMER
JOURNEY
35. 35
http://blog.recruit-tech.co.jp/2015/08/28/recruit_two_cx/
Service Design in Recruit
http://japan.service-design-network.org/
Service Design Network Japan
http://www.amazon.co.jp/dp/4861008522/
This Is Service Design Thinking.
http://www.servicedesigntoolkit.org/downloads.html
Service Design Toolkit
http://www.service-design-network.org/
Service Design Network
http://www.slideshare.net/kazumichisakata/2-43421944
My Talk about Service Design
Reference
36. 36
Upcoming Events in Osaka
UX Japan Forum 2016 (2016.09.24 (Sat))
UX KANSAI (2016.04.09 (Sat))
uxjapan.org
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uxkansai.tumblr.com
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