Presentation to The Community Roundtable (@TheCR) members on 3-23-11. Social media monitoring is commonplace these days for most companies executing social initiatives. However, it's still an immature practice area, with its share of myths and misunderstandings. Join us for this call to discuss how to improve your social listening programs. We'll also learn about the current state of the social listening platform market, a framework you can adopt to guide your listening efforts, and what leading companies are doing with social listening programs.

1. Social Media Monitoring March 2011

3. Fragmentation - The Social Data Challenge 2

4. A Crowded Space. Too much choice! Hundreds of platforms to choose from, offering both the same and in cases very different products and services. 3

5. Types of Social Monitoring Vendors Hundreds of platforms to choose from, offering both the same and in some cases very different products and services. 4

9. Social Media Monitoring Process 8 Social Intelligence

10. Understanding Customers and Audiences Monitoring and listening is a critical component of Social Business 9

13. Ken Burbary 586-216-7931 [email_address] @kenburbary http://www.kenburbary.com