Presentation of Shazam Entertainment mobile app

1. Matt Kliemann
mtkliema

2. Product
identify audio
100 unique
monthly users
15 billion song
identifications

3. Financial
Valuation ~ $1 billion
Revenue (2013) ~ €31 million How?
Costs (2013) ~ €33 million
Profit (2013) ~ (€2 million)

4. History
Inghelbrecht and Barton - visionaries
Avery Wang - technical - Stanford PhD

5. Essence “Almost every company starts off as a
feature or product.” - Chris Barton

6. Secret Sauce I - fingerprinting

7. Secret Sauce II - score & matching

8. What’s Hot
real time TV show identification
TV Advertising
Nvidia CUDA
Siri Integration

9. Competition
Gracenote - used by auto, musiXmatch, MTV
Soundhound - allows “query by humming”
Competitor characteristics:
● both offer fingerprinting
● slower
● less accurate with noise
● smaller userbase
● less advertising integration

10. Future Prediction - “Shazamed”
More Advertising:
Image Recognition advertising
-bad idea - Amazon Fire Phone
iBeacon advertising
-good idea - large userbase useful
POSITIVE OUTLOOK