الترويج الذاتي على منصات الإعلام الاجتماعي - البحرين

1. Personal Branding
‫األحمد‬ ‫خالد‬|‫اجتماعي‬ ‫إعالم‬ ‫مدرب‬ ‫و‬ ‫مستشار‬

2. Presentation: Slideshare.net/kelahmad
Email: Khaled@DigiArabs.com
Facebook: Facebook.com/Shusmo
Videos: Youtube.com/shusmome

3. What do I want to do in life?
‫بالحياة؟‬ ‫أعمل‬ ‫أن‬ ‫أريد‬ ‫ماذا‬

4. "It takes 20 years to build a reputation and five
minutes to ruin it. If you think about that, you will
do things differently." Warren Buffet
20‫و‬ ‫الطيبة‬ ‫السمعة‬ ‫لبناء‬ ‫سنة‬5‫لهدمها‬ ‫فقط‬ ‫دقائق‬

7. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬

8. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬

9. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬

10. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

11. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

12. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

13. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

14. Source: http://www.toprankblog.com/2015/03/12-social-media-tools/

15. Facebook Users in Arab Countries
Source: Facebook

16. Facebook Users Penetration in Arab Countries
Source:
Population: http://laborsta.ilo.org/
Facebook Data: Facebook

17. Twitter Users Penetration in Arab Countries
Source:
Population: http://laborsta.ilo.org/
Twitter Data: ConnectAds Agency presentation

18. Instagram Users Penetration in Arab
Countries
Source:
Population: http://laborsta.ilo.org/
Instagram Data: Instagram

19. LinkedIn Users Penetration in Arab Countries
Source:
Population: http://laborsta.ilo.org/
Instagram Data: LinkedIn

20. Photo credit: http://bit.ly/w5PtXf
‫الماضي‬ ‫في‬:‫للمحتوى‬ ‫المنتج‬ ‫الوحيد‬ ‫المصدر‬ ‫كان‬ ‫البراند‬.‫حول‬ ‫وال‬
‫األدوات‬ ‫وال‬ ‫المعرفة‬ ‫يملك‬ ‫يكن‬ ‫لم‬ ‫ألنه‬ ‫للمستخدم‬ ‫قوة‬ ‫وال‬.

21. Photo credit: http://bit.ly/w5PtXf
‫االنترنت‬ ‫عصر‬ ‫في‬:‫للمستخدم‬ ‫تسمح‬ ‫التي‬ ‫األدوات‬ ‫توفرت‬
‫بالتخاطب‬‫فقط‬ ‫بينهما‬ ‫يدور‬ ‫الحوار‬ ‫كان‬ ‫ولكن‬ ،‫البراند‬ ‫مع‬.

22. Photo credit: http://bit.ly/w5PtXf
‫االجتماعي‬ ‫اإلعالم‬ ‫ثورة‬ ‫في‬:‫المستخدم‬ ‫بإمكان‬ ‫أصبح‬‫ألول‬
‫الجمهور‬ ‫أمام‬ ‫البراند‬ ‫مع‬ ‫والتخاطب‬ ‫به‬ ‫خاص‬ ‫محتوى‬ ‫إنتاج‬.

23. What is Branding?
‫التوسيم؟‬ ‫هو‬ ‫ما‬

24. If you are part of the herd
‫القطيع‬ ‫من‬ ‫جزء‬ ‫كنت‬ ‫اذا‬

25. What would set you apart?
‫غيرك؟‬ ‫عن‬ ‫سيميزك‬ ‫الذي‬ ‫ما‬

26. Photo: Tony Jobs

27. ‫الذاتي‬ ‫الترويج‬:‫خالل‬ ‫من‬ ‫معين‬ ‫مجال‬ ‫في‬ ‫خبير‬ ‫لمرتبة‬ ‫الوصول‬ ‫هو‬
‫تقديمها‬ ‫تستطيع‬ ‫والتي‬ ‫غيرك‬ ‫عن‬ ‫بها‬ ‫تمتاز‬ ‫التي‬ ‫المضافة‬ ‫القيمة‬
‫باستمرار‬
Personal Branding

28. Have you Googled your name?
‫الجوجل؟‬ ‫في‬ ‫اسمك‬ ‫عن‬ ‫بحثت‬ ‫متى‬

29. Have you Googled your name?
‫الجوجل؟‬ ‫في‬ ‫اسمك‬ ‫عن‬ ‫بحثت‬ ‫متى‬

30. Why do we need to build our own
Brand?
‫ألنفسننا؟‬ ‫نروج‬ ‫أن‬ ‫يجب‬ ‫لماذ‬

31. Build your Online Community
‫االلكتروني‬ ‫المجتمع‬

32. What you are doing Matters
How you are doing it is Important
Why you are doing it is Critical

33. Make sure :
The image is right
The message is clear
Your brand is appealing to the large audience

34. Self-realization
Fulfillment by oneself of the possibilities of one's

35. Strengths
‫القوة‬

36. What are your Super Powers?
‫غيرك؟‬ ‫عن‬ ‫يميزك‬ ‫الذي‬ ‫ما‬

37. What do people Compliment you for?
#‫إطراء‬

38. ‫عنك؟‬ ‫اآلخرين‬ ‫ويعرفها‬ ‫تمتلكها‬ ‫التي‬ ‫القوة‬ ‫نقطة‬ ‫هي‬ ‫ما‬
‫ما‬‫لديك؟‬ ‫المفضلة‬ ‫المقولة‬ ‫هي‬
‫عليها؟‬ ‫تغلبت‬ ‫وكيف‬ ‫واجهتها؟‬ ‫التي‬ ‫العقبات‬ ‫أهم‬ ‫ما‬
‫الحياة؟‬ ‫في‬ ‫انجازاتك‬ ‫أهم‬ ‫هي‬ ‫ما‬

39. What Impression you want people to
make of you?
#‫إنطباع‬

40. ‫تمرين‬
‫بكتابة‬ ‫قم‬3‫ورقة‬ ‫على‬ ‫نفسك‬ ‫عن‬ ‫تعرفها‬ ‫صفات‬
‫عنك‬ ‫انطباعهم‬ ‫عن‬ ‫أصدقائك‬ ‫بسؤال‬ ‫قم‬ ‫ثم‬

41. Weaknesses
‫الضعف‬

42. What are your Weaknesses?
#‫الضعف‬

43. ‫الضعف‬
‫تث‬ ‫ال‬ ‫التي‬ ‫األمور‬ ‫بساطة‬ ‫بكل‬ ‫الضعف‬ ‫نقاط‬ ‫تكون‬ ‫قد‬‫ير‬
‫عليها‬ ‫طاقتك‬ ‫تركز‬ ‫لم‬ ‫التي‬ ‫الجوانب‬ ‫أو‬ ،‫اهتمامك‬
‫االهتمام‬ ‫قلة‬-‫والتدريب‬ ‫التعليم‬ ‫قلة‬-‫القدرات‬ ‫نقص‬-
‫مستهلكة‬ ‫القوة‬ ‫نقاط‬

44. Passion
‫الشغف‬

45. ‫الشغف‬
‫أي‬ ‫بدون‬ ‫اليوم‬ ‫طول‬ ‫تفعله‬ ‫أن‬ ‫ممكن‬ ‫الذي‬ ‫الشيء‬ ‫ما‬
‫تعب؟‬
‫وتتمنى‬ ‫اعجابك‬ ‫على‬ ‫يحوذون‬ ‫الذين‬ ‫األشخاص‬ ‫هم‬ ‫من‬
‫لقائهم؟‬
‫قرائتها؟‬ ‫تحب‬ ‫التي‬ ‫المفضلة‬ ‫المادة‬ ‫ماهي‬

47. ‫الشغف‬
‫بالتطو‬ ‫فعليك‬ ‫بعد‬ ‫شغفك‬ ‫تجد‬ ‫لم‬ ‫اذا‬‫ع‬

48. What are you Passionate about?
#‫شغف‬

49. Social Media Training is my Passion
#‫شغف‬

50. Purpose
‫الهدف‬

51. ‫الهدف‬
‫الحياة؟‬ ‫في‬ ‫هدفك‬ ‫هو‬ ‫ما‬

52. Values
‫القيم‬

53. ‫القيم‬
‫ما‬‫قيمك؟‬ ‫هي‬

54. What are your Values?
418 Values here: http://bit.ly/VaLueS

55. What are your Values?
418 Values here: http://bit.ly/VaLueS

56. ‫القيم‬

58. Your brand is not created – it’s
Cultivated
‫طويلة‬ ‫وعناية‬ ‫لزراعة‬ ‫تحتاج‬ ‫الثمار‬

59. LOGO
‫بك‬ ‫الخاص‬ ‫الشعار‬ ‫تصميم‬

60. Business Card
‫بك‬ ‫التعرفة‬ ‫بطاقة‬

61. Username
‫الحساب‬ ‫اسم‬

62. Link
‫الحساب‬ ‫رابط‬

63. Website
‫الموقع‬

64. Mantra
‫المقولة‬

66. The more you can humanize your
brand, the deeper connection you
will establish with your community

67. Zappos Communication Policy:
Be Real & use your best judgement

68. Elevator Pitch
‫أنا؟‬ ‫من‬-‫المضافة؟‬ ‫القيمة‬ ‫ما‬-‫أفيدك؟‬ ‫ممكن‬ ‫كيف‬

70. Deliver Value
‫المهمة‬ ‫الفعاليات‬ ‫أحداث‬ ‫وثق‬–‫الخطاب‬ ‫نقاط‬ ‫أهم‬ ‫وأنشر‬ ‫وثق‬

71. Exclusive Content
Education – Entertainment – Inspiration – Exclusive – Information – Reciprocation
‫تعليم‬–‫ترفيه‬–‫إلهام‬–‫حصري‬–‫معلومات‬-‫تبادل‬

72. Art of Storytelling
‫الصوت‬–‫الجسد‬ ‫لغة‬–‫التصور‬-‫األحاسيس‬

73. How can you Serve
Humanity?

74. You could be an Innovator
Hasan Minawi

75. You could be the CEO of
Arab Amazon
Alaa Al Sallal

76. You could be a Tech teacher
Hanan Khader

77. You could be the next Fadi
Ghandour!

78. Your Title: Be Authentic
‫الوظيفي‬ ‫المسمى‬(‫تبالغ‬ ‫ال‬)

79. Your Bio: Personal + Professional + Interests
‫الذاتية‬ ‫السيرة‬

80. Publish a Book
Now you are an Author

81. Help Others
Your Brand will gain Leverage

82. Engage ‫تفاعل‬-
Thank people for Retweeting & Sharing your content
Retweet, Reply & Comment on people's posts

83. Post about your Personal Life
something that actually reveals a dimension of your life, or
character, or belief system.
‫ومبادئك‬ ‫قيمك‬ ‫عن‬ ‫معبر‬ ‫فأجعله‬ ‫شخصي‬ ‫بمحتوى‬ ‫تشارك‬ ‫أن‬ ‫أردت‬ ‫اذا‬

85. Produce Good content
‫مفيد‬ ‫بمحتوى‬ ‫شارك‬

86. Be a Thought Leader
‫فكر‬ ‫قائد‬

87. Content Banks
‫المحتوى‬ ‫بنك‬
‫األدوات‬

88. Content Banks
‫المحتوى‬ ‫بنك‬
‫األدوات‬

89. Content Banks
‫المحتوى‬ ‫بنك‬
‫األدوات‬

90. Content Banks
‫المحتوى‬ ‫بنك‬
‫األدوات‬

91. Design Tools
‫المحتوى‬ ‫تصميم‬
‫األدوات‬

92. Design Tools
‫المحتوى‬ ‫تصميم‬
‫األدوات‬

93. Design Tools
‫المحتوى‬ ‫تصميم‬
‫األدوات‬

94. Reputation Management Listen
‫السمعة‬ ‫على‬ ‫للحفاظ‬ ‫الرصد‬
‫األدوات‬

95. Reputation Management Listen
‫السمعة‬ ‫على‬ ‫للحفاظ‬ ‫الرصد‬
‫األدوات‬

96.  The #Hashtag was introduced by Chris Messina back in
August 23rd 2007

97.  The #Hashtag:
1- Viewable by anyone with interest in your hashtag even those
outside your network.
2- Expands your reach to anyone interested in that hashtag
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

98.  Keep Hashtags on Twitter up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

99.  Keep Hashtags on Facebook up to 2
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

100.  Keep Hashtags on Instagram up to 11
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

101. So, What type of hashtags you can use on Instagram?

102.  Find Hashtags related to any topic at Websta.me
Example: www.websta.me/search/education

103.  Find Hashtags related to your city at Websta.me
Example: www.websta.me/search/Amman

104.  Use Top hashtags worldwide and use relevant ones.
Example: http://top-hashtags.com/instagram

105.  Find Hashtags according to day of the week.
Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401

108. Thank You
Khaled ElAhmad
www.KhaledElAhmad.com