2. Font Sizes
Do not use a font lower than 36pt. Ideally, 48-60pt font
should be your smallest range, depending on the font's
family.
If you are using any non-standard fonts, please send me
the fonts along with your slide decks.
13. Make your font size double the average age of your
audience.
If you need to fit more words on a slide, that means you
haven't tightened your message
14. The quick
brown fox
jumps over
the lazy dog
The quick
brown fox
jumps over the
lazy dog
The quick brown
fox jumps over
the lazy dog
There is no “right’ font but some are clearly
better than others
16. Consider the rule of
thirds
The Rule of Thirds is a layout idea that
comes from the field of photography. It
essentially divides the slide into three
horizontal rows and three horizontal
columns.
17.
18. Consider the rule of
thirds
The Rule of Thirds is a layout idea
that comes from the field of
photography. It essentially divides
the slide into three horizontal rows
and three horizontal columns.
22. You can have too
much text, even if
you’re using large
fonts
23. We’re about having fun, about being real, and, most importantly, educating as many
people as possible on the ever expanding, fast-paced industry that is Digital
Marketing.“If we had to sum our mission up in one sentence we say ‘Helping Digital
Marketers meet, learn and do their job a little better‘”
The main way help digital marketers meet, learn and do their job a little better is by
organising a series of digital marketing events. These aren't like your usual digital
trade-shows where you're herded round a bunch of exhibition stands while business
cards are shoved in your hand by over-zealous sales people.
And they're not like most digital conferences where you need to re-mortgage your
house to sit in a generic hotel or football club function room and get generic advice
This below is 50pt
24. We’re about having fun, about being real, and,
most importantly, educating as many people as
possible on the ever expanding, fast-paced
industry that is Digital Marketing.
This much better
25. We’re about having fun, about being real, and,
most importantly, educating as many people as
possible on the ever expanding, fast-paced
industry that is Digital Marketing.
Improving…
46. Today, 68% of U.S. adults have a smartphone, up
from 35% in 2011, and tablet computer ownership
has edged up to 45% among adults, according to
newly released survey data from the Pew
Research Center
What percentage of people have
tablets?
http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/
47. 45% of Adults have a tablet
http://www.pewinternet.org/2015/10/29/technology-device-ownership-2015/
48. 45% of Adults have a tablet
http://
www.pewinternet.org/
2015/10/29/technology-
device-ownership-2015/
61. Upload the deck to Slideshare before you go onstage.
Mention the link to the slides early on and at the end
of your talk.
62. Slides shared on the day will get far more reach than
those shared even the following day.
Those released on the Monday after the event will see
even less traffic.
63. Better yet have a blogpost with the slides embedded,
accompanying text and maybe even a download to
go with it.
64. Adding your Twitter username and the event hashtag to
as many slides as possible.
This will increase your reach and live coverage.
It doesn’t need to be in your face, like the next slide.