Social Networking - Building Your Professional Network Through Social Tools
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Brief presentation delivered at the Networking For Success Seminar at The Mona Visitors Lodge to Business leaders from across various industries. Kemal Brown, Digital Consultant.
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Social Networking - Building Your Professional Network Through Social Tools
- 1. Social Network’ing’ Kemal Brown Digital Consultant Networking For Success MonaVisitors Lodge, Nov. 24, 2015
- 2. Taking Our NetworksToThe Net •Now if the aim of networking is to connect with likeminded professionals to help you achieve your professional goals while making meaningful contributions, then social media is the perfect vehicle.
- 3. Taking Our NetworksToThe Net •Social media allows you to reach, anyone, anywhere, anytime. It possesses the astonishing capability to create a one-to-one personal connection with virtually anyone – the wonders of the perfect cold message or email.
- 4. A Few StatisticsTo KickThings Off • 94% of recruiters use, or plan to use social media for recruiting. This number has increased steadily for the last 6 years. (Source: Jobvite). • Employers who used social media to hire found a 49% improvement in candidate quality over candidates sourced only through traditional recruiting channels. (Source: Jobvite). • 89% of all recruiters report having hired someone through LinkedIn. Facebook andTwitter trailed by a wide margin, reaching only 26% and 15% respectively. (Source: Herd Wisdom).
- 10. "We are CEOs of our own companies: Me Inc.To be in business today, our most important job is to be head marketer of a brand calledYou.” – Tom Peters, Branding Expert
- 11. • Personal branding, then, is key to optimize your social networking – a great personal brand is like a well sharp business suit – it makes you look good. • Before going to any event use social media to do a bit of research on your prospects – the people you would like to meet. • Keep consistency across all your profiles, when you show people who you are they will believe you. • LinkedIn is the best network for networking as it allows each of us to display digital resumes for the perusal of prospects. Be strategic. A FewTips For Effective Social Networking
- 12. Why LinkedIn •Over 60% of users make more than US$75,000 a year, 40% of users make $100,000 or more annually. - Stephanie Sammons, social media strategist. •It exists for one reason – professional connections to add value. •Attract opportunities and influential people – create smart networks – quality over quantity.
- 13. • Do treat your profile as your professional brochure. Use an appropriate- looking profile image and put in complete and up-to-date information.This will be your first impression for many. • Don't blanket connect. Before you ask for a connection, learn about the candidate. Be ready to explain why they should connect with you. • Do get intentional testimonials and endorsements that speak to your actual skills. • Do reach out and make meaningful connections.Take the time to find common ground based on your profiles and consider how you can bring reciprocal value. • Do get intentional testimonials and endorsements that speak to your actual skills. LinkedIn Dos….
- 14. • Don't let your profile sit inactive. Even if you only post an update once a week, keep it alive. • Don't treat LinkedIn as a chore. Dedicate real time and effort to make the most of your connections, and you'll establish worthwhile, long-term relationships. • Don't create verbiage combinations that no one understands. • Don't hog the conversations in groups or make it your personal soapbox.You should always consider others and bring value with every post. LinkedIn Don’ts….