SlideShare une entreprise Scribd logo

Online Shopping In Kenya - Debugging The Myths, Knowing What Works

•
•
Moses Kemibaro
Moses Kemibaro

This presentation the past and current status of e-commerce and online shopping in Kenya and offers insights on how organisations can take full advantage of the vast opportunities available going forward into 2015

Internet
1  sur  47
Télécharger pour lire hors ligne
Online Shopping In Kenya – Debugging the Myths, Knowing What Works ! Moses Kemibaro! December 05, 2014!
2! Moses Kemibaro East Africa Manager @ Goal.com 2014 Founder @ Dotsavvy since 2002 Producer @ PIVOT East 2013 Sales Director @ InMobi 2012 Founder @ Dealfish (OLX KE) 2010/11 TechBlogger @ MosesKemibaro.com Online Shopping In Kenya Consumer Insight Reja Workshop 2014
3! 3! Kenya’s Internet & Mobile Landscape Key Drivers Behind Online Shopping Adoption! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
4! The Online Shopping Digital Roadmap 01! Acquire! 02! Onboard! Online Shopping In Kenya Consumer Insight Reja Workshop 2014 03! Engage!
5! 67% smartphone! sales in kenya as! a percentage of ! all new phones ! inexpensive ! androids ! driving! sales ! Online Shopping In Kenya Consumer Insight Reja Workshop 2014 32.2M mobile subscribers for 79.2% penetration! 22.3M internet users for 53% penetration ! Broadband Internet is 2.9M users! 99% of Internet usage in Kenya is mobile! Source: Communications Authority Kenya Q4 Sector Statistics!
6! Online Shopping In Kenya Consumer Insight Reja Workshop 2014 4.2M! 0.8M! 1M! 3.5M! 5M+! ! ! SOCIAL MEDIA USERS ! ! IN KENYA! !
7! IPSOS 2013 Research Internet Consumption In Kenya Online Shopping In Kenya Consumer Insight Reja Workshop 2014 Social Media Is LOVED In Kenya!!
8! IPSOS 2013 Research Internet Demographics In Kenya Online Shopping In Kenya Consumer Insight Reja Workshop 2014 Core Demographic! Core Demographic! Core Demographic!
9! Google 2013 Key Categories Search Trends In Kenya Online Shopping In Kenya Consumer Insight Reja Workshop 2014
10! SimilarWeb.Com Top 50 Websites In Kenya /1 OLX! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
11! SimilarWeb.Com Top 50 Websites In Kenya /2 Jumia! Safaricom! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
12! SimilarWeb.Com Top 50 Websites In Kenya /3 Amazon! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
13! Opera Mini Top Mobile Sites In Kenya (Feb 2014) OLX! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
14! DISTIMO’s Oct 2014 Free Android Apps Leaderboard /1 OLX! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
15! DISTIMO’s Oct 2014 Free Android Apps Leaderboard /2 Jumia! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
16! Game Changing Inexpensive Android Devices Online Shopping In Kenya Consumer Insight Reja Workshop 2014
17! Is Equitel A Game Changer In The Making? Online Shopping In Kenya Consumer Insight Reja Workshop 2014 Estimated 400K+ subscribers with zero marketing! !
18! Kenya Online Shopping Data Insights /1 26.2M Number of Mobile Money In Users In Kenya – Safaricom’s M-Pesa Kes 4.3B Estimated size of e-commerce in Kenya by C.A. of Kenya has 12.8M 9.7M (MAUS) Monthly Active Users The Combined number of credit cards and debit cards in Kenya in 2013 US$ 49.7 Average transaction value for combined credit card & debit card holders in Kenya in 2013. Kes. 1.5T transaction value in 2013. Kenya recorded 0.22 cards per inhabitant in 2013. Online Shopping In Kenya Consumer Insight Reja Workshop 2014
19! Kenya Online Shopping Data Insights /2 182% Increased average revenue per user (ARPU) that Safaricom sees when users upgrade from feature phones to smartphones May 2015 Expected launch of Safaricom M-Pesa API in Kenya with 2nd Generation 3.1M Smartphones that are active on the Safaricom network as of November 2014 Online Shopping In Kenya Consumer Insight Reja Workshop 2014 50% The percentage of mobile device market share that smartphones have in Kenya as of November 2014 – Up from 30% in November 2014 according to GFK research
20! Jumia Kenya Black Friday 2014 Insights Online Shopping In Kenya Consumer Insight Reja Workshop 2014
21! 21! Online Shopping In Kenya Pioneers Where It All Started…! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
22! Mamamikes /1 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
23! MamaMikes /2 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
24! Kenya Airways Online Shopping In Kenya Consumer Insight Reja Workshop 2014
25! Kenya Airways /2 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
26! Kenya Airways 2013/4 E-Commerce Revenues Online Shopping In Kenya Consumer Insight Reja Workshop 2014 US$ 49.4M! !
27! I&M Bank E-Commerce Integration Online Shopping In Kenya Consumer Insight Reja Workshop 2014
28! PesaPal E-Commerce Integration Online Shopping In Kenya Consumer Insight Reja Workshop 2014
29! 29! Kenya’s Online Shopping Heavyweights Leaving Waves In Their Wake!! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
30! Equity Bank & PayPal E-Commerce Integration Online Shopping In Kenya Consumer Insight Reja Workshop 2014
31! Kenya’s Airways JamboJet Online Shopping In Kenya Consumer Insight Reja Workshop 2014
32! Smart Baby /1 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
33! Smart Baby /2 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
34! Smart Baby Facebook Online Shopping In Kenya Consumer Insight Reja Workshop 2014 82,198 Likes !
35! FabGuru /1 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
36! FabGuru /2 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
37! FabGuru Facebook Online Shopping In Kenya Consumer Insight Reja Workshop 2014 157,741 Likes !
38! OLX Kenya Online Shopping In Kenya Consumer Insight Reja Workshop 2014
39! OLX Kenya Facebook Online Shopping In Kenya Consumer Insight Reja Workshop 2014 615,021 Likes !
40! Jumia Kenya Online Shopping In Kenya Consumer Insight Reja Workshop 2014
41! Jumia Kenya Facebook Online Shopping In Kenya Consumer Insight Reja Workshop 2014 916,070 Likes !
42! Cheki Kenya Online Shopping In Kenya Consumer Insight Reja Workshop 2014
43! Cheki Kenya Facebook Online Shopping In Kenya Consumer Insight Reja Workshop 2014 55,841 Likes !
44! Chandarana Supermarkets Online Shopping In Kenya Consumer Insight Reja Workshop 2014
45! 45! Key Insights On What Works In Kenya Kenyans Are A ‘Peculiar’ Lot With Online Shopping – Therefore, Read The Signs! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
46! Key Insights About Online Shopping In Kenya ONE! The majority of transactions for online shopping in Kenya are done ‘offline’ via cash on delivery and mobile money (and especially via Safaricom’s M-Pesa). Fears of fraud deters card-based transactions! TWO! Social Media and digital advertising is major factor in driving awareness and sales for online shopping websites in Kenya. Social media in some instances the only platform some vendors use to sell online! THREE! Mobile devices are by far the preferred and predominant channel for online shopping for most consumers meaning that brands have to have mobile compatible websites and/or mobile apps! Online Shopping In Kenya Consumer Insight Reja Workshop 2014 FOUR! Increased smartphone penetration in Kenya as a result of inexpensive Android devices has become a major driver of Internet uptake leading to increased online sales!
47! moseskemibaro! @moseskemibaro! moses@moseskemibaro.com! Thank You! Lets Talk Some More…! Online Shopping In Kenya Consumer Insight Reja Workshop 2014

Recommandé

Effective Digital Marketing In The Context of Africa
Effective Digital Marketing In The Context of AfricaEffective Digital Marketing In The Context of Africa
Effective Digital Marketing In The Context of AfricaMoses Kemibaro
 
Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016
Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016
Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016Moses Kemibaro
 
Tech Company Success Stories in Japan – Digital Marketing Case Studies
Tech Company Success Stories in Japan – Digital Marketing Case StudiesTech Company Success Stories in Japan – Digital Marketing Case Studies
Tech Company Success Stories in Japan – Digital Marketing Case StudiesNanako Aramaki
 
How to enter the Japanese market - a guide for digital marketers
How to enter the Japanese market - a guide for digital marketersHow to enter the Japanese market - a guide for digital marketers
How to enter the Japanese market - a guide for digital marketersNanako Aramaki
 
Market in the Moment to Boost Consumer Engagement
Market in the Moment to Boost Consumer EngagementMarket in the Moment to Boost Consumer Engagement
Market in the Moment to Boost Consumer EngagementInMobi
 
For Small businesses
For Small businessesFor Small businesses
For Small businessesJorge Gonzalez
 
How Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your businessHow Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your businessRaion Seishin
 
How Consumers Use Mobile and What You Can Do About It
How Consumers Use Mobile and What You Can Do About ItHow Consumers Use Mobile and What You Can Do About It
How Consumers Use Mobile and What You Can Do About ItDeb Evans, CFE
 

Recommandé

Effective Digital Marketing In The Context of Africa
Effective Digital Marketing In The Context of AfricaEffective Digital Marketing In The Context of Africa
Effective Digital Marketing In The Context of AfricaMoses Kemibaro
 
Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016
Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016
Deloitte Kenya Technology, Media & Telecommunications (TMT) Predictions 2016Moses Kemibaro
 
Tech Company Success Stories in Japan – Digital Marketing Case Studies
Tech Company Success Stories in Japan – Digital Marketing Case StudiesTech Company Success Stories in Japan – Digital Marketing Case Studies
Tech Company Success Stories in Japan – Digital Marketing Case StudiesNanako Aramaki
 
How to enter the Japanese market - a guide for digital marketers
How to enter the Japanese market - a guide for digital marketersHow to enter the Japanese market - a guide for digital marketers
How to enter the Japanese market - a guide for digital marketersNanako Aramaki
 
Market in the Moment to Boost Consumer Engagement
Market in the Moment to Boost Consumer EngagementMarket in the Moment to Boost Consumer Engagement
Market in the Moment to Boost Consumer EngagementInMobi
 
For Small businesses
For Small businessesFor Small businesses
For Small businessesJorge Gonzalez
 
How Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your businessHow Trinity Mobile Apps can increase your business
How Trinity Mobile Apps can increase your businessRaion Seishin
 
How Consumers Use Mobile and What You Can Do About It
How Consumers Use Mobile and What You Can Do About ItHow Consumers Use Mobile and What You Can Do About It
How Consumers Use Mobile and What You Can Do About ItDeb Evans, CFE
 
E-Commerce Trends and Innovations 2014
E-Commerce Trends and Innovations 2014E-Commerce Trends and Innovations 2014
E-Commerce Trends and Innovations 2014Carmelon Digital Marketing
 
Mobile, Local and Real-Time Search - Greg Sterling
Mobile, Local and Real-Time Search - Greg SterlingMobile, Local and Real-Time Search - Greg Sterling
Mobile, Local and Real-Time Search - Greg SterlingJoshua Tree Internet Media, LLC
 
Social Business Conference 2013 - Marketing on Mobile Messenger Platform
Social Business Conference 2013 - Marketing on Mobile Messenger PlatformSocial Business Conference 2013 - Marketing on Mobile Messenger Platform
Social Business Conference 2013 - Marketing on Mobile Messenger PlatformHKAIM
 
mobile marketing
mobile marketingmobile marketing
mobile marketingEslam El Hemaly
 
2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Report2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
 
The Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserThe Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserInMobi
 
2016 Q1 Hong Kong Mobile Market Statistics and Trends
2016 Q1 Hong Kong Mobile Market Statistics and Trends2016 Q1 Hong Kong Mobile Market Statistics and Trends
2016 Q1 Hong Kong Mobile Market Statistics and TrendsOliver Lau
 
eCMO Conference 2013 - Cases Sharing on Brand Building and eCommerce
eCMO Conference 2013 - Cases Sharing on Brand Building and eCommerceeCMO Conference 2013 - Cases Sharing on Brand Building and eCommerce
eCMO Conference 2013 - Cases Sharing on Brand Building and eCommerceHKAIM
 
From Push to Pull: Digital Transformation of Mobile Advertising
From Push to Pull: Digital Transformation of Mobile AdvertisingFrom Push to Pull: Digital Transformation of Mobile Advertising
From Push to Pull: Digital Transformation of Mobile AdvertisingHiteshi
 
Adobe Digital Index Q4 2015 Advertising Report
Adobe Digital Index Q4 2015 Advertising ReportAdobe Digital Index Q4 2015 Advertising Report
Adobe Digital Index Q4 2015 Advertising ReportAdobe
 
How to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webHow to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webSusanne B. Böck
 
50 Mobile Marketing Facts
50 Mobile Marketing Facts50 Mobile Marketing Facts
50 Mobile Marketing FactsHubSpot
 
Tim Hayden - Marketo's 2014 Austin Roadshow
Tim Hayden - Marketo's 2014 Austin RoadshowTim Hayden - Marketo's 2014 Austin Roadshow
Tim Hayden - Marketo's 2014 Austin RoadshowMarketo
 
Why mobile
Why mobileWhy mobile
Why mobilegurinder17
 
Why mobile
Why mobileWhy mobile
Why mobileTahoe eLab
 
Insights into the App Economy in MENA
Insights into the App Economy in MENAInsights into the App Economy in MENA
Insights into the App Economy in MENAOn Device Research
 
Approfs1
Approfs1Approfs1
Approfs1emsemg
 
Ten Critical Trends in Local Media & Marketing
Ten Critical Trends in Local Media & MarketingTen Critical Trends in Local Media & Marketing
Ten Critical Trends in Local Media & MarketingLocalogy
 
Vpon Taiwan Mobile Ad Statistics and Trends Q2 2014
Vpon Taiwan Mobile Ad Statistics and Trends Q2 2014Vpon Taiwan Mobile Ad Statistics and Trends Q2 2014
Vpon Taiwan Mobile Ad Statistics and Trends Q2 2014Yoshitaka Shinohara
 
E-Commerce 2016 Trends and Innovations
E-Commerce 2016 Trends and InnovationsE-Commerce 2016 Trends and Innovations
E-Commerce 2016 Trends and InnovationsCarmelon Digital Marketing
 
Mobile Apps Marketing & Discovery For Mobile Startups In Kenya
Mobile Apps Marketing & Discovery For Mobile Startups In KenyaMobile Apps Marketing & Discovery For Mobile Startups In Kenya
Mobile Apps Marketing & Discovery For Mobile Startups In KenyaMoses Kemibaro
 
Indonesia and global digital news collection Sept 2014
Indonesia and global digital news collection Sept 2014Indonesia and global digital news collection Sept 2014
Indonesia and global digital news collection Sept 2014Wishnu Rahardjo
 

Contenu connexe

Tendances

Social Business Conference 2013 - Marketing on Mobile Messenger Platform
Social Business Conference 2013 - Marketing on Mobile Messenger PlatformSocial Business Conference 2013 - Marketing on Mobile Messenger Platform
Social Business Conference 2013 - Marketing on Mobile Messenger PlatformHKAIM
 
2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Report2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
 
The Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserThe Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserInMobi
 
2016 Q1 Hong Kong Mobile Market Statistics and Trends
2016 Q1 Hong Kong Mobile Market Statistics and Trends2016 Q1 Hong Kong Mobile Market Statistics and Trends
2016 Q1 Hong Kong Mobile Market Statistics and TrendsOliver Lau
 
eCMO Conference 2013 - Cases Sharing on Brand Building and eCommerce
eCMO Conference 2013 - Cases Sharing on Brand Building and eCommerceeCMO Conference 2013 - Cases Sharing on Brand Building and eCommerce
eCMO Conference 2013 - Cases Sharing on Brand Building and eCommerceHKAIM
 
From Push to Pull: Digital Transformation of Mobile Advertising
From Push to Pull: Digital Transformation of Mobile AdvertisingFrom Push to Pull: Digital Transformation of Mobile Advertising
From Push to Pull: Digital Transformation of Mobile AdvertisingHiteshi
 
Adobe Digital Index Q4 2015 Advertising Report
Adobe Digital Index Q4 2015 Advertising ReportAdobe Digital Index Q4 2015 Advertising Report
Adobe Digital Index Q4 2015 Advertising ReportAdobe
 
How to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webHow to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webSusanne B. Böck
 
50 Mobile Marketing Facts
50 Mobile Marketing Facts50 Mobile Marketing Facts
50 Mobile Marketing FactsHubSpot
 
Tim Hayden - Marketo's 2014 Austin Roadshow
Tim Hayden - Marketo's 2014 Austin RoadshowTim Hayden - Marketo's 2014 Austin Roadshow
Tim Hayden - Marketo's 2014 Austin RoadshowMarketo
 
Insights into the App Economy in MENA
Insights into the App Economy in MENAInsights into the App Economy in MENA
Insights into the App Economy in MENAOn Device Research
 
Approfs1
Approfs1Approfs1
Approfs1emsemg
 
Ten Critical Trends in Local Media & Marketing
Ten Critical Trends in Local Media & MarketingTen Critical Trends in Local Media & Marketing
Ten Critical Trends in Local Media & MarketingLocalogy
 
Vpon Taiwan Mobile Ad Statistics and Trends Q2 2014
Vpon Taiwan Mobile Ad Statistics and Trends Q2 2014Vpon Taiwan Mobile Ad Statistics and Trends Q2 2014
Vpon Taiwan Mobile Ad Statistics and Trends Q2 2014Yoshitaka Shinohara
 

Tendances (20)

E-Commerce Trends and Innovations 2014
E-Commerce Trends and Innovations 2014E-Commerce Trends and Innovations 2014
E-Commerce Trends and Innovations 2014
 
Mobile, Local and Real-Time Search - Greg Sterling
Mobile, Local and Real-Time Search - Greg SterlingMobile, Local and Real-Time Search - Greg Sterling
Mobile, Local and Real-Time Search - Greg Sterling
 
Social Business Conference 2013 - Marketing on Mobile Messenger Platform
Social Business Conference 2013 - Marketing on Mobile Messenger PlatformSocial Business Conference 2013 - Marketing on Mobile Messenger Platform
Social Business Conference 2013 - Marketing on Mobile Messenger Platform
 
mobile marketing
mobile marketingmobile marketing
mobile marketing
 
2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Report2016 Asia-Pacific Mobile Advertising Market Report
2016 Asia-Pacific Mobile Advertising Market Report
 
The Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile UserThe Changing Face of the Indian Mobile User
The Changing Face of the Indian Mobile User
 
2016 Q1 Hong Kong Mobile Market Statistics and Trends
2016 Q1 Hong Kong Mobile Market Statistics and Trends2016 Q1 Hong Kong Mobile Market Statistics and Trends
2016 Q1 Hong Kong Mobile Market Statistics and Trends
 
eCMO Conference 2013 - Cases Sharing on Brand Building and eCommerce
eCMO Conference 2013 - Cases Sharing on Brand Building and eCommerceeCMO Conference 2013 - Cases Sharing on Brand Building and eCommerce
eCMO Conference 2013 - Cases Sharing on Brand Building and eCommerce
 
From Push to Pull: Digital Transformation of Mobile Advertising
From Push to Pull: Digital Transformation of Mobile AdvertisingFrom Push to Pull: Digital Transformation of Mobile Advertising
From Push to Pull: Digital Transformation of Mobile Advertising
 
Adobe Digital Index Q4 2015 Advertising Report
Adobe Digital Index Q4 2015 Advertising ReportAdobe Digital Index Q4 2015 Advertising Report
Adobe Digital Index Q4 2015 Advertising Report
 
How to improve customer engagement in the mobile web
How to improve customer engagement in the mobile webHow to improve customer engagement in the mobile web
How to improve customer engagement in the mobile web
 
50 Mobile Marketing Facts
50 Mobile Marketing Facts50 Mobile Marketing Facts
50 Mobile Marketing Facts
 
Tim Hayden - Marketo's 2014 Austin Roadshow
Tim Hayden - Marketo's 2014 Austin RoadshowTim Hayden - Marketo's 2014 Austin Roadshow
Tim Hayden - Marketo's 2014 Austin Roadshow
 
Why mobile
Why mobileWhy mobile
Why mobile
 
Why mobile
Why mobileWhy mobile
Why mobile
 
Insights into the App Economy in MENA
Insights into the App Economy in MENAInsights into the App Economy in MENA
Insights into the App Economy in MENA
 
Approfs1
Approfs1Approfs1
Approfs1
 
Ten Critical Trends in Local Media & Marketing
Ten Critical Trends in Local Media & MarketingTen Critical Trends in Local Media & Marketing
Ten Critical Trends in Local Media & Marketing
 
Vpon Taiwan Mobile Ad Statistics and Trends Q2 2014
Vpon Taiwan Mobile Ad Statistics and Trends Q2 2014Vpon Taiwan Mobile Ad Statistics and Trends Q2 2014
Vpon Taiwan Mobile Ad Statistics and Trends Q2 2014
 
E-Commerce 2016 Trends and Innovations
E-Commerce 2016 Trends and InnovationsE-Commerce 2016 Trends and Innovations
E-Commerce 2016 Trends and Innovations
 

Similaire à Online Shopping In Kenya - Debugging The Myths, Knowing What Works

Mobile Apps Marketing & Discovery For Mobile Startups In Kenya
Mobile Apps Marketing & Discovery For Mobile Startups In KenyaMobile Apps Marketing & Discovery For Mobile Startups In Kenya
Mobile Apps Marketing & Discovery For Mobile Startups In KenyaMoses Kemibaro
 
Indonesia and global digital news collection Sept 2014
Indonesia and global digital news collection Sept 2014Indonesia and global digital news collection Sept 2014
Indonesia and global digital news collection Sept 2014Wishnu Rahardjo
 
White paper indonesia ecommerce by Singapore Post
White paper indonesia ecommerce by Singapore PostWhite paper indonesia ecommerce by Singapore Post
White paper indonesia ecommerce by Singapore PostFaisyal Firdaus
 
Mobile Commerce - Leather Wallets, the Next Watch?
Mobile Commerce - Leather Wallets, the Next Watch?Mobile Commerce - Leather Wallets, the Next Watch?
Mobile Commerce - Leather Wallets, the Next Watch?Judd Wheeler
 
Mobile Marketing in 2014
Mobile Marketing in 2014Mobile Marketing in 2014
Mobile Marketing in 2014Helen Keegan
 
Mobile Convention Brussels 2014 - Paul Skeldon
Mobile Convention Brussels 2014 - Paul SkeldonMobile Convention Brussels 2014 - Paul Skeldon
Mobile Convention Brussels 2014 - Paul SkeldonMobile Convention
 
Bridging The Gap Between Online and Offline
Bridging The Gap Between Online and OfflineBridging The Gap Between Online and Offline
Bridging The Gap Between Online and OfflineAgilOne
 
Global shopping trends - for Korean retailers
Global shopping trends - for Korean retailersGlobal shopping trends - for Korean retailers
Global shopping trends - for Korean retailersJ.P. Kim
 
Vietnam e-commerce Pocket Guideline 2014
Vietnam e-commerce Pocket Guideline 2014Vietnam e-commerce Pocket Guideline 2014
Vietnam e-commerce Pocket Guideline 2014Johnny Tri Dung
 
A study on Comsumer Behaviour towards Online Shopping in Maharashtra
A study on Comsumer Behaviour towards Online Shopping in MaharashtraA study on Comsumer Behaviour towards Online Shopping in Maharashtra
A study on Comsumer Behaviour towards Online Shopping in MaharashtraGauri Belan
 
trendwatching.com's 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014
trendwatching.com's 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014trendwatching.com's 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014
trendwatching.com's 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014TrendWatching
 
The Self-Service Generation: Connecting with your Modern Renters
The Self-Service Generation: Connecting with your Modern RentersThe Self-Service Generation: Connecting with your Modern Renters
The Self-Service Generation: Connecting with your Modern RentersAppFolio
 
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...yann le gigan
 
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...eMarketer
 
Procurement essentials 1 martin newman uk
Procurement essentials 1 martin newman ukProcurement essentials 1 martin newman uk
Procurement essentials 1 martin newman ukshelley_shellwill
 
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
 
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...areeba naseem
 
Sage Pay Webinar - Are you ready for the mobile revolution?
Sage Pay Webinar - Are you ready for the mobile revolution?Sage Pay Webinar - Are you ready for the mobile revolution?
Sage Pay Webinar - Are you ready for the mobile revolution?Sage Pay
 

Similaire à Online Shopping In Kenya - Debugging The Myths, Knowing What Works (20)

Mobile Apps Marketing & Discovery For Mobile Startups In Kenya
Mobile Apps Marketing & Discovery For Mobile Startups In KenyaMobile Apps Marketing & Discovery For Mobile Startups In Kenya
Mobile Apps Marketing & Discovery For Mobile Startups In Kenya
 
Indonesia and global digital news collection Sept 2014
Indonesia and global digital news collection Sept 2014Indonesia and global digital news collection Sept 2014
Indonesia and global digital news collection Sept 2014
 
White paper indonesia ecommerce by Singapore Post
White paper indonesia ecommerce by Singapore PostWhite paper indonesia ecommerce by Singapore Post
White paper indonesia ecommerce by Singapore Post
 
Mobile Commerce - Leather Wallets, the Next Watch?
Mobile Commerce - Leather Wallets, the Next Watch?Mobile Commerce - Leather Wallets, the Next Watch?
Mobile Commerce - Leather Wallets, the Next Watch?
 
Mobile Marketing in 2014
Mobile Marketing in 2014Mobile Marketing in 2014
Mobile Marketing in 2014
 
Mobile Convention Brussels 2014 - Paul Skeldon
Mobile Convention Brussels 2014 - Paul SkeldonMobile Convention Brussels 2014 - Paul Skeldon
Mobile Convention Brussels 2014 - Paul Skeldon
 
Bridging The Gap Between Online and Offline
Bridging The Gap Between Online and OfflineBridging The Gap Between Online and Offline
Bridging The Gap Between Online and Offline
 
Global shopping trends - for Korean retailers
Global shopping trends - for Korean retailersGlobal shopping trends - for Korean retailers
Global shopping trends - for Korean retailers
 
SMTULSA Conference Presentation: Mobile Wallet
SMTULSA Conference Presentation: Mobile WalletSMTULSA Conference Presentation: Mobile Wallet
SMTULSA Conference Presentation: Mobile Wallet
 
Vietnam e-commerce Pocket Guideline 2014
Vietnam e-commerce Pocket Guideline 2014Vietnam e-commerce Pocket Guideline 2014
Vietnam e-commerce Pocket Guideline 2014
 
A study on Comsumer Behaviour towards Online Shopping in Maharashtra
A study on Comsumer Behaviour towards Online Shopping in MaharashtraA study on Comsumer Behaviour towards Online Shopping in Maharashtra
A study on Comsumer Behaviour towards Online Shopping in Maharashtra
 
trendwatching.com's 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014
trendwatching.com's 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014trendwatching.com's 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014
trendwatching.com's 5 MUST-KNOW AFRICAN CONSUMER TRENDS TO RUN WITH IN 2014
 
The Self-Service Generation: Connecting with your Modern Renters
The Self-Service Generation: Connecting with your Modern RentersThe Self-Service Generation: Connecting with your Modern Renters
The Self-Service Generation: Connecting with your Modern Renters
 
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...
Connected commerce 2015 : 4ème Baromètre Digitas de l’Expérience Marchande Co...
 
A dissertation report
A dissertation reportA dissertation report
A dissertation report
 
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...
eMarketer Webinar: How Marketers Are Meeting the Challenges of Always-On Shop...
 
Procurement essentials 1 martin newman uk
Procurement essentials 1 martin newman ukProcurement essentials 1 martin newman uk
Procurement essentials 1 martin newman uk
 
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
 
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
STUDY ON ONLINE SHOPPING BEHAVIOUR IN THE DIGITAL ERA, NEW TRENDS AND CUSTOME...
 
Sage Pay Webinar - Are you ready for the mobile revolution?
Sage Pay Webinar - Are you ready for the mobile revolution?Sage Pay Webinar - Are you ready for the mobile revolution?
Sage Pay Webinar - Are you ready for the mobile revolution?
 

Plus de Moses Kemibaro

Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...
Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...
Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...Moses Kemibaro
 
Building Cybersecurity Ecosystems in Africa: A Prescription for Resilience
Building Cybersecurity Ecosystems in Africa: A Prescription for ResilienceBuilding Cybersecurity Ecosystems in Africa: A Prescription for Resilience
Building Cybersecurity Ecosystems in Africa: A Prescription for ResilienceMoses Kemibaro
 
Unpacking Web3: Going Beyond The Hype & What It Means For All Things Digital ...
Unpacking Web3: Going Beyond The Hype & What It Means For All Things Digital ...Unpacking Web3: Going Beyond The Hype & What It Means For All Things Digital ...
Unpacking Web3: Going Beyond The Hype & What It Means For All Things Digital ...Moses Kemibaro
 
COVID Accelerated Digital Marketing (CADiM) - 11 Trends For The Future Of Mar...
COVID Accelerated Digital Marketing (CADiM) - 11 Trends For The Future Of Mar...COVID Accelerated Digital Marketing (CADiM) - 11 Trends For The Future Of Mar...
COVID Accelerated Digital Marketing (CADiM) - 11 Trends For The Future Of Mar...Moses Kemibaro
 
Choosing A .KE Domain Name & Online Branding
Choosing A .KE Domain Name & Online Branding Choosing A .KE Domain Name & Online Branding
Choosing A .KE Domain Name & Online Branding Moses Kemibaro
 
60 Things Every Startup Needs To Know
60 Things Every Startup Needs To Know60 Things Every Startup Needs To Know
60 Things Every Startup Needs To KnowMoses Kemibaro
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMoses Kemibaro
 
Coop digest issue 1 20th august 2014
Coop digest issue 1 20th august 2014Coop digest issue 1 20th august 2014
Coop digest issue 1 20th august 2014Moses Kemibaro
 
Before You Start Your Startup in Kenya - Moses Kemibaro
Before You Start Your Startup in Kenya - Moses KemibaroBefore You Start Your Startup in Kenya - Moses Kemibaro
Before You Start Your Startup in Kenya - Moses KemibaroMoses Kemibaro
 
Mobile Web Marketing Campaigns - Evaluating The Key Ingredients
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMobile Web Marketing Campaigns - Evaluating The Key Ingredients
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMoses Kemibaro
 
Digital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music IndustryDigital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music IndustryMoses Kemibaro
 
Responsive Web Design, Native Mobile Websites and Mobile Apps using WordPress
Responsive Web Design, Native Mobile Websites and Mobile Apps using WordPressResponsive Web Design, Native Mobile Websites and Mobile Apps using WordPress
Responsive Web Design, Native Mobile Websites and Mobile Apps using WordPressMoses Kemibaro
 
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011Moses Kemibaro
 
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...Moses Kemibaro
 
InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.
InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.
InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.Moses Kemibaro
 
Mobile Applications in East Africa by Moses Kemibaro
Mobile Applications in East Africa by Moses KemibaroMobile Applications in East Africa by Moses Kemibaro
Mobile Applications in East Africa by Moses KemibaroMoses Kemibaro
 
Synovate's Kenya Internet Usage Insights, Q2, 2010
Synovate's Kenya Internet Usage Insights, Q2, 2010Synovate's Kenya Internet Usage Insights, Q2, 2010
Synovate's Kenya Internet Usage Insights, Q2, 2010Moses Kemibaro
 
Access Kenya Group H1 Results 2010
Access Kenya Group H1 Results 2010Access Kenya Group H1 Results 2010
Access Kenya Group H1 Results 2010Moses Kemibaro
 
Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11
Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11
Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11Moses Kemibaro
 
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...Moses Kemibaro
 

Plus de Moses Kemibaro (20)

Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...
Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...
Don’t Make A Human Do A Robot’s Job! : 6 Reasons Why AI Will Save Us & Not De...
 
Building Cybersecurity Ecosystems in Africa: A Prescription for Resilience
Building Cybersecurity Ecosystems in Africa: A Prescription for ResilienceBuilding Cybersecurity Ecosystems in Africa: A Prescription for Resilience
Building Cybersecurity Ecosystems in Africa: A Prescription for Resilience
 
Unpacking Web3: Going Beyond The Hype & What It Means For All Things Digital ...
Unpacking Web3: Going Beyond The Hype & What It Means For All Things Digital ...Unpacking Web3: Going Beyond The Hype & What It Means For All Things Digital ...
Unpacking Web3: Going Beyond The Hype & What It Means For All Things Digital ...
 
COVID Accelerated Digital Marketing (CADiM) - 11 Trends For The Future Of Mar...
COVID Accelerated Digital Marketing (CADiM) - 11 Trends For The Future Of Mar...COVID Accelerated Digital Marketing (CADiM) - 11 Trends For The Future Of Mar...
COVID Accelerated Digital Marketing (CADiM) - 11 Trends For The Future Of Mar...
 
Choosing A .KE Domain Name & Online Branding
Choosing A .KE Domain Name & Online Branding Choosing A .KE Domain Name & Online Branding
Choosing A .KE Domain Name & Online Branding
 
60 Things Every Startup Needs To Know
60 Things Every Startup Needs To Know60 Things Every Startup Needs To Know
60 Things Every Startup Needs To Know
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In Africa
 
Coop digest issue 1 20th august 2014
Coop digest issue 1 20th august 2014Coop digest issue 1 20th august 2014
Coop digest issue 1 20th august 2014
 
Before You Start Your Startup in Kenya - Moses Kemibaro
Before You Start Your Startup in Kenya - Moses KemibaroBefore You Start Your Startup in Kenya - Moses Kemibaro
Before You Start Your Startup in Kenya - Moses Kemibaro
 
Mobile Web Marketing Campaigns - Evaluating The Key Ingredients
Mobile Web Marketing Campaigns - Evaluating The Key IngredientsMobile Web Marketing Campaigns - Evaluating The Key Ingredients
Mobile Web Marketing Campaigns - Evaluating The Key Ingredients
 
Digital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music IndustryDigital Marketing and Monetization for Kenya's Music Industry
Digital Marketing and Monetization for Kenya's Music Industry
 
Responsive Web Design, Native Mobile Websites and Mobile Apps using WordPress
Responsive Web Design, Native Mobile Websites and Mobile Apps using WordPressResponsive Web Design, Native Mobile Websites and Mobile Apps using WordPress
Responsive Web Design, Native Mobile Websites and Mobile Apps using WordPress
 
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011
The African Blogging Journey by Moses Kemibaro at WordCamp Kenya 2011
 
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...
Dealfish Kenya Presentation for MobileMonday Kenya by Moses Kemibaro on 21st ...
 
InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.
InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.
InMobi Mobile Consumer Research Findings for Kenya, Nigeria and South Africa.
 
Mobile Applications in East Africa by Moses Kemibaro
Mobile Applications in East Africa by Moses KemibaroMobile Applications in East Africa by Moses Kemibaro
Mobile Applications in East Africa by Moses Kemibaro
 
Synovate's Kenya Internet Usage Insights, Q2, 2010
Synovate's Kenya Internet Usage Insights, Q2, 2010Synovate's Kenya Internet Usage Insights, Q2, 2010
Synovate's Kenya Internet Usage Insights, Q2, 2010
 
Access Kenya Group H1 Results 2010
Access Kenya Group H1 Results 2010Access Kenya Group H1 Results 2010
Access Kenya Group H1 Results 2010
 
Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11
Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11
Kenya Network Information Centre (KENIC) Marketing Plan for 2010/11
 
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...
Kenya ICT Board Media Workshop: Citizen Journalism Presentation by Dotsavvy's...
 

Dernier

Delhi Call Girls Rohini 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Rohini 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls Rohini 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Rohini 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Callshivangimorya083
 
How is AI changing journalism? (v. April 2024)
How is AI changing journalism? (v. April 2024)How is AI changing journalism? (v. April 2024)
How is AI changing journalism? (v. April 2024)Damian Radcliffe
 
VIP Kolkata Call Girl Dum Dum 👉 8250192130 Available With Room
VIP Kolkata Call Girl Dum Dum 👉 8250192130 Available With RoomVIP Kolkata Call Girl Dum Dum 👉 8250192130 Available With Room
VIP Kolkata Call Girl Dum Dum 👉 8250192130 Available With Roomdivyansh0kumar0
 
Networking in the Penumbra presented by Geoff Huston at NZNOG
Networking in the Penumbra presented by Geoff Huston at NZNOGNetworking in the Penumbra presented by Geoff Huston at NZNOG
Networking in the Penumbra presented by Geoff Huston at NZNOGAPNIC
 
Call Girls In Pratap Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Pratap Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls In Pratap Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Pratap Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...
₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...
₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...Diya Sharma
 
Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$
Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$
Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$kojalkojal131
 
DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024
DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024
DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024APNIC
 
FULL ENJOY Call Girls In Mayur Vihar Delhi Contact Us 8377087607
FULL ENJOY Call Girls In Mayur Vihar Delhi Contact Us 8377087607FULL ENJOY Call Girls In Mayur Vihar Delhi Contact Us 8377087607
FULL ENJOY Call Girls In Mayur Vihar Delhi Contact Us 8377087607dollysharma2066
 
VIP Kolkata Call Girl Alambazar 👉 8250192130 Available With Room
VIP Kolkata Call Girl Alambazar 👉 8250192130 Available With RoomVIP Kolkata Call Girl Alambazar 👉 8250192130 Available With Room
VIP Kolkata Call Girl Alambazar 👉 8250192130 Available With Roomdivyansh0kumar0
 
Russian Call girls in Dubai +971563133746 Dubai Call girls
Russian Call girls in Dubai +971563133746 Dubai Call girlsRussian Call girls in Dubai +971563133746 Dubai Call girls
Russian Call girls in Dubai +971563133746 Dubai Call girlsstephieert
 
Low Rate Call Girls Kolkata Avani 🤌 8250192130 🚀 Vip Call Girls Kolkata
Low Rate Call Girls Kolkata Avani 🤌 8250192130 🚀 Vip Call Girls KolkataLow Rate Call Girls Kolkata Avani 🤌 8250192130 🚀 Vip Call Girls Kolkata
Low Rate Call Girls Kolkata Avani 🤌 8250192130 🚀 Vip Call Girls Kolkataanamikaraghav4
 
On Starlink, presented by Geoff Huston at NZNOG 2024
On Starlink, presented by Geoff Huston at NZNOG 2024On Starlink, presented by Geoff Huston at NZNOG 2024
On Starlink, presented by Geoff Huston at NZNOG 2024APNIC
 
AWS Community DAY Albertini-Ellan Cloud Security (1).pptx
AWS Community DAY Albertini-Ellan Cloud Security (1).pptxAWS Community DAY Albertini-Ellan Cloud Security (1).pptx
AWS Community DAY Albertini-Ellan Cloud Security (1).pptxellan12
 
Moving Beyond Twitter/X and Facebook - Social Media for local news providers
Moving Beyond Twitter/X and Facebook - Social Media for local news providersMoving Beyond Twitter/X and Facebook - Social Media for local news providers
Moving Beyond Twitter/X and Facebook - Social Media for local news providersDamian Radcliffe
 
Enjoy Night⚡Call Girls Dlf City Phase 3 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 3 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 3 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 3 Gurgaon >༒8448380779 Escort ServiceDelhi Call girls
 
Call Girls In Saket Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Saket Delhi 💯Call Us 🔝8264348440🔝Call Girls In Saket Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Saket Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
AlbaniaDreamin24 - How to easily use an API with Flows
AlbaniaDreamin24 - How to easily use an API with FlowsAlbaniaDreamin24 - How to easily use an API with Flows
AlbaniaDreamin24 - How to easily use an API with FlowsThierry TROUIN ☁
 
Challengers I Told Ya ShirtChallengers I Told Ya Shirt
Challengers I Told Ya ShirtChallengers I Told Ya ShirtChallengers I Told Ya ShirtChallengers I Told Ya Shirt
Challengers I Told Ya ShirtChallengers I Told Ya Shirtrahman018755
 

Dernier (20)

Delhi Call Girls Rohini 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Rohini 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip CallDelhi Call Girls Rohini 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
Delhi Call Girls Rohini 9711199171 ☎✔👌✔ Whatsapp Hard And Sexy Vip Call
 
How is AI changing journalism? (v. April 2024)
How is AI changing journalism? (v. April 2024)How is AI changing journalism? (v. April 2024)
How is AI changing journalism? (v. April 2024)
 
VIP Kolkata Call Girl Dum Dum 👉 8250192130 Available With Room
VIP Kolkata Call Girl Dum Dum 👉 8250192130 Available With RoomVIP Kolkata Call Girl Dum Dum 👉 8250192130 Available With Room
VIP Kolkata Call Girl Dum Dum 👉 8250192130 Available With Room
 
Networking in the Penumbra presented by Geoff Huston at NZNOG
Networking in the Penumbra presented by Geoff Huston at NZNOGNetworking in the Penumbra presented by Geoff Huston at NZNOG
Networking in the Penumbra presented by Geoff Huston at NZNOG
 
Call Girls In Pratap Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Pratap Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls In Pratap Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Pratap Nagar Delhi 💯Call Us 🔝8264348440🔝
 
₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...
₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...
₹5.5k {Cash Payment}New Friends Colony Call Girls In [Delhi NIHARIKA] 🔝|97111...
 
Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$
Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$
Call Girls Dubai Prolapsed O525547819 Call Girls In Dubai Princes$
 
DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024
DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024
DDoS In Oceania and the Pacific, presented by Dave Phelan at NZNOG 2024
 
FULL ENJOY Call Girls In Mayur Vihar Delhi Contact Us 8377087607
FULL ENJOY Call Girls In Mayur Vihar Delhi Contact Us 8377087607FULL ENJOY Call Girls In Mayur Vihar Delhi Contact Us 8377087607
FULL ENJOY Call Girls In Mayur Vihar Delhi Contact Us 8377087607
 
VIP Kolkata Call Girl Alambazar 👉 8250192130 Available With Room
VIP Kolkata Call Girl Alambazar 👉 8250192130 Available With RoomVIP Kolkata Call Girl Alambazar 👉 8250192130 Available With Room
VIP Kolkata Call Girl Alambazar 👉 8250192130 Available With Room
 
Russian Call girls in Dubai +971563133746 Dubai Call girls
Russian Call girls in Dubai +971563133746 Dubai Call girlsRussian Call girls in Dubai +971563133746 Dubai Call girls
Russian Call girls in Dubai +971563133746 Dubai Call girls
 
Low Rate Call Girls Kolkata Avani 🤌 8250192130 🚀 Vip Call Girls Kolkata
Low Rate Call Girls Kolkata Avani 🤌 8250192130 🚀 Vip Call Girls KolkataLow Rate Call Girls Kolkata Avani 🤌 8250192130 🚀 Vip Call Girls Kolkata
Low Rate Call Girls Kolkata Avani 🤌 8250192130 🚀 Vip Call Girls Kolkata
 
On Starlink, presented by Geoff Huston at NZNOG 2024
On Starlink, presented by Geoff Huston at NZNOG 2024On Starlink, presented by Geoff Huston at NZNOG 2024
On Starlink, presented by Geoff Huston at NZNOG 2024
 
AWS Community DAY Albertini-Ellan Cloud Security (1).pptx
AWS Community DAY Albertini-Ellan Cloud Security (1).pptxAWS Community DAY Albertini-Ellan Cloud Security (1).pptx
AWS Community DAY Albertini-Ellan Cloud Security (1).pptx
 
Moving Beyond Twitter/X and Facebook - Social Media for local news providers
Moving Beyond Twitter/X and Facebook - Social Media for local news providersMoving Beyond Twitter/X and Facebook - Social Media for local news providers
Moving Beyond Twitter/X and Facebook - Social Media for local news providers
 
Enjoy Night⚡Call Girls Dlf City Phase 3 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 3 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 3 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 3 Gurgaon >༒8448380779 Escort Service
 
Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...
Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...
Dwarka Sector 26 Call Girls | Delhi | 9999965857 🫦 Vanshika Verma More Our Se...
 
Call Girls In Saket Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Saket Delhi 💯Call Us 🔝8264348440🔝Call Girls In Saket Delhi 💯Call Us 🔝8264348440🔝
Call Girls In Saket Delhi 💯Call Us 🔝8264348440🔝
 
AlbaniaDreamin24 - How to easily use an API with Flows
AlbaniaDreamin24 - How to easily use an API with FlowsAlbaniaDreamin24 - How to easily use an API with Flows
AlbaniaDreamin24 - How to easily use an API with Flows
 
Challengers I Told Ya ShirtChallengers I Told Ya Shirt
Challengers I Told Ya ShirtChallengers I Told Ya ShirtChallengers I Told Ya ShirtChallengers I Told Ya Shirt
Challengers I Told Ya ShirtChallengers I Told Ya Shirt
 

Online Shopping In Kenya - Debugging The Myths, Knowing What Works

  • 1. Online Shopping In Kenya – Debugging the Myths, Knowing What Works ! Moses Kemibaro! December 05, 2014!
  • 2. 2! Moses Kemibaro East Africa Manager @ Goal.com 2014 Founder @ Dotsavvy since 2002 Producer @ PIVOT East 2013 Sales Director @ InMobi 2012 Founder @ Dealfish (OLX KE) 2010/11 TechBlogger @ MosesKemibaro.com Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 3. 3! 3! Kenya’s Internet & Mobile Landscape Key Drivers Behind Online Shopping Adoption! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 4. 4! The Online Shopping Digital Roadmap 01! Acquire! 02! Onboard! Online Shopping In Kenya Consumer Insight Reja Workshop 2014 03! Engage!
  • 5. 5! 67% smartphone! sales in kenya as! a percentage of ! all new phones ! inexpensive ! androids ! driving! sales ! Online Shopping In Kenya Consumer Insight Reja Workshop 2014 32.2M mobile subscribers for 79.2% penetration! 22.3M internet users for 53% penetration ! Broadband Internet is 2.9M users! 99% of Internet usage in Kenya is mobile! Source: Communications Authority Kenya Q4 Sector Statistics!
  • 6. 6! Online Shopping In Kenya Consumer Insight Reja Workshop 2014 4.2M! 0.8M! 1M! 3.5M! 5M+! ! ! SOCIAL MEDIA USERS ! ! IN KENYA! !
  • 7. 7! IPSOS 2013 Research Internet Consumption In Kenya Online Shopping In Kenya Consumer Insight Reja Workshop 2014 Social Media Is LOVED In Kenya!!
  • 8. 8! IPSOS 2013 Research Internet Demographics In Kenya Online Shopping In Kenya Consumer Insight Reja Workshop 2014 Core Demographic! Core Demographic! Core Demographic!
  • 9. 9! Google 2013 Key Categories Search Trends In Kenya Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 10. 10! SimilarWeb.Com Top 50 Websites In Kenya /1 OLX! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 11. 11! SimilarWeb.Com Top 50 Websites In Kenya /2 Jumia! Safaricom! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 12. 12! SimilarWeb.Com Top 50 Websites In Kenya /3 Amazon! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 13. 13! Opera Mini Top Mobile Sites In Kenya (Feb 2014) OLX! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 14. 14! DISTIMO’s Oct 2014 Free Android Apps Leaderboard /1 OLX! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 15. 15! DISTIMO’s Oct 2014 Free Android Apps Leaderboard /2 Jumia! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 16. 16! Game Changing Inexpensive Android Devices Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 17. 17! Is Equitel A Game Changer In The Making? Online Shopping In Kenya Consumer Insight Reja Workshop 2014 Estimated 400K+ subscribers with zero marketing! !
  • 18. 18! Kenya Online Shopping Data Insights /1 26.2M Number of Mobile Money In Users In Kenya – Safaricom’s M-Pesa Kes 4.3B Estimated size of e-commerce in Kenya by C.A. of Kenya has 12.8M 9.7M (MAUS) Monthly Active Users The Combined number of credit cards and debit cards in Kenya in 2013 US$ 49.7 Average transaction value for combined credit card & debit card holders in Kenya in 2013. Kes. 1.5T transaction value in 2013. Kenya recorded 0.22 cards per inhabitant in 2013. Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 19. 19! Kenya Online Shopping Data Insights /2 182% Increased average revenue per user (ARPU) that Safaricom sees when users upgrade from feature phones to smartphones May 2015 Expected launch of Safaricom M-Pesa API in Kenya with 2nd Generation 3.1M Smartphones that are active on the Safaricom network as of November 2014 Online Shopping In Kenya Consumer Insight Reja Workshop 2014 50% The percentage of mobile device market share that smartphones have in Kenya as of November 2014 – Up from 30% in November 2014 according to GFK research
  • 20. 20! Jumia Kenya Black Friday 2014 Insights Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 21. 21! 21! Online Shopping In Kenya Pioneers Where It All Started…! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 22. 22! Mamamikes /1 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 23. 23! MamaMikes /2 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 24. 24! Kenya Airways Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 25. 25! Kenya Airways /2 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 26. 26! Kenya Airways 2013/4 E-Commerce Revenues Online Shopping In Kenya Consumer Insight Reja Workshop 2014 US$ 49.4M! !
  • 27. 27! I&M Bank E-Commerce Integration Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 28. 28! PesaPal E-Commerce Integration Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 29. 29! 29! Kenya’s Online Shopping Heavyweights Leaving Waves In Their Wake!! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 30. 30! Equity Bank & PayPal E-Commerce Integration Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 31. 31! Kenya’s Airways JamboJet Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 32. 32! Smart Baby /1 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 33. 33! Smart Baby /2 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 34. 34! Smart Baby Facebook Online Shopping In Kenya Consumer Insight Reja Workshop 2014 82,198 Likes !
  • 35. 35! FabGuru /1 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 36. 36! FabGuru /2 Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 37. 37! FabGuru Facebook Online Shopping In Kenya Consumer Insight Reja Workshop 2014 157,741 Likes !
  • 38. 38! OLX Kenya Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 39. 39! OLX Kenya Facebook Online Shopping In Kenya Consumer Insight Reja Workshop 2014 615,021 Likes !
  • 40. 40! Jumia Kenya Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 41. 41! Jumia Kenya Facebook Online Shopping In Kenya Consumer Insight Reja Workshop 2014 916,070 Likes !
  • 42. 42! Cheki Kenya Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 43. 43! Cheki Kenya Facebook Online Shopping In Kenya Consumer Insight Reja Workshop 2014 55,841 Likes !
  • 44. 44! Chandarana Supermarkets Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 45. 45! 45! Key Insights On What Works In Kenya Kenyans Are A ‘Peculiar’ Lot With Online Shopping – Therefore, Read The Signs! Online Shopping In Kenya Consumer Insight Reja Workshop 2014
  • 46. 46! Key Insights About Online Shopping In Kenya ONE! The majority of transactions for online shopping in Kenya are done ‘offline’ via cash on delivery and mobile money (and especially via Safaricom’s M-Pesa). Fears of fraud deters card-based transactions! TWO! Social Media and digital advertising is major factor in driving awareness and sales for online shopping websites in Kenya. Social media in some instances the only platform some vendors use to sell online! THREE! Mobile devices are by far the preferred and predominant channel for online shopping for most consumers meaning that brands have to have mobile compatible websites and/or mobile apps! Online Shopping In Kenya Consumer Insight Reja Workshop 2014 FOUR! Increased smartphone penetration in Kenya as a result of inexpensive Android devices has become a major driver of Internet uptake leading to increased online sales!
  • 47. 47! moseskemibaro! @moseskemibaro! moses@moseskemibaro.com! Thank You! Lets Talk Some More…! Online Shopping In Kenya Consumer Insight Reja Workshop 2014