SlideShare une entreprise Scribd logo
1  sur  22
Télécharger pour lire hors ligne
Video Storytelling that Fuels Your Cause




  @_TruthBeTold                  8/24/2012
WHAT DO YOU
BELIEVE?
“If	
  you	
  hire	
  people	
  just	
  because	
  they	
  can	
  do	
  a	
  job,	
  
they’ll	
  work	
  for	
  your	
  money.	
  But	
  if	
  you	
  hire	
  people	
  
who	
  believe	
  what	
  you	
  believe,	
  they’ll	
  work	
  for	
  you	
  
with	
  blood	
  and	
  sweat	
  and	
  tears.”	
  
	
  -­‐Simon	
  Sinek	
  
Marine Mammal
                                       Center




     What we do                        Why we do it
We rescue and rehabilitate seals   We believe we can prevent
and sea lions, do research and     cancer, save lives and better
educate the public.                understand ocean life to make
                                   the world a healthier and more
                                   sustainable place for us all to live.
What   action
do I want   my
audience
to take?
                                 What
                       realization
            The Art                   do they
               of       need to have
            Inciting     in order to take that
             Action
                              action?
Understand & Cater To Your Audience


Define your
primary
audience

Engineer for
earned media

Design for
influencers
               Yoga	
  Moms	
  	
  	
  	
  	
  	
  	
  	
  	
  or	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Steam	
  Punks	
  
The Art of
Ethnography

Research. Interview. Discover
Choosing     •  Define, then develop your Protagonist
             •  Take us on a Journey

Your Story   •  Determine Conflict, create Tension,
                 resolve a Challenge
Make It Personal
Don’t fall for the program trap. Focus on an individual. Who is
your protagonist and what is the journey she/he will take us on?
“If	
  you	
  start	
  with	
  the	
  
              dream	
  of	
  what’s	
  possible	
  
              —	
  and	
  invite	
  people	
  along	
  
              on	
  the	
  journey,	
  suddenly	
  
              your	
  story	
  comes	
  alive	
  with	
  
              potenFal	
  and	
  excitement.	
  
              And	
  you’ve	
  started	
  a	
  
              collaboraFve	
  movement	
  
              towards	
  the	
  soluFon.”	
  
              	
  
              -­‐	
  Michael	
  Margolis	
  (Get	
  Storied)	
  




Dreaming, Not Dwelling:
 The Power of Paradox
3 Three Minute Plots to
Inspire Your Audience
  Connection Plot- Two people come
  together across a divide and teach
  each other something.

  Challenge Plot- Someone faces a
  challenge and over comes it.

  Creativity Plot- Someone comes up
  with a new solution to a long
  standing problem.



Ultimate Goal of a Story: Present a change in a character, a journey
where they learn something about the world.
Creating An
   Impact Film
An impact film focuses
on the way you are
changing the world.
You’re not talking about
your programs, who you
are or what you do;
Instead you’re letting the
people who you’ve
impacted tell your story
for you.
Creating A
 Lesson Film

What have you learned
along the way that will
inspire others based on
an insight you’ve made
or experience you’ve
had?
Expressing
  Your Belief

The story of how you
came to realize that
you have to dedicate
your life to this work. It
enlightens, it inspires, it
is an opportunity to
give your audience
Goosebumps.
                              “It all started with a birthday party. My 31st
                              birthday in NY funded six wells and changed lives
                              in Uganda.”
                              -Scott Harrison (founder of Charity:Water)
Engineer For Sharing

Sharing is an expression of self




                            	
  
                                 	
  
                            Create content that speaks not only to
                            who your audience is, but also to who
                            they aspire to be. 	
  
The Reasons People Share
           1. Identity & Self-expression
           when a user shares your video,
           what are they saying about
           themselves?


           2. Emotion : Does the video
           evoke a feeling that people
           need to share?


           3. Education : Is the video
           teaching something new and
           noteworthy that provides
           understanding?
There is Tremendous Power In A Good Idea
        (but quality in film goes a long way too)
Expect Quality to Cost at Least $3k


2	
  days	
  of	
  work	
  
3	
  minutes	
  long	
  
2	
  man	
  crew	
  	
  
       -­‐  Director	
  /	
  Cinematographer	
  
       -­‐  Editor	
  /	
  Audio	
  


Produc'on	
  Budget	
                              Post	
  –	
  Produc'on	
  Budget	
  
   	
  Strategy	
  /	
  Guides	
  /Pre-­‐Pro	
        	
  Edi<ng	
  
   	
  Interviewing	
                                 	
  Mix	
  
   	
  Shoo<ng	
  video	
                             	
  Color	
  
   	
  Recording	
  sound	
                           	
  Music	
  
   	
   	
   	
   	
  	
   	
   	
  $1500	
           	
   	
   	
   	
   	
   	
  $1500	
  
Communications Goal
-  What action do you want your audience to
    take?
-  What realization must they have to have in
    order to take that action?
-  Are you leading with “Why?” to express what
    you believe?
The Narrative
-  Who is the protagonist?
-  What is the journey he/she will take?
-  What is the conflict, tension or struggle?
Audience
-  Who is your primary audience and how will
     this film appeal to them?
-  Who are your influencers?
Engineer for Sharing (focus on one)
-  What is the video saying about the people who
    share when they share it?
-  What feeling does the video evoke?
-  What is the video teaching ?
Movement
-  How are you making a bold statement?
-  Are you expressing your vision?
Story Structure
-  Story Plots: Connection, Challenge, Creativity
-  Story Themes: Impact, Lesson, Belief
Creative Execution
-  Is your idea breaking any boundaries?
-  Have you compromised quality
-  Will they have Goosebumps?
Telling your story
effectively turns
your organization
into a 	
  
Movement	
  
      Make a bold statement about your vision for
      the world. Inspire transformation!
“No matter what
you do in your
life, what you
create, what
career you have,
whether you
have a family or
kids, or make a
lot of money…
your greatest
creation is
always going to
be your life’s
story.”!
- Jonathan Harris
Films that make the world a better place

     ken@truthbetoldcreative.com

     TruthBeToldCreative.com

     Facebook.com/TruthBeToldcreative.com

     Twitter.com/_TruthBeTold

Contenu connexe

Similaire à Video story telling to fuel your cause

Seminar I - Technology Leadership
Seminar I - Technology Leadership Seminar I - Technology Leadership
Seminar I - Technology Leadership bergye
 
Public Speaking Deck- quotes and tips
Public Speaking Deck- quotes and tipsPublic Speaking Deck- quotes and tips
Public Speaking Deck- quotes and tipsnew ancient
 
How to present like an expert
How to present like an expertHow to present like an expert
How to present like an expertYee Pam
 
"Dive In" Theme Exploration
"Dive In" Theme Exploration"Dive In" Theme Exploration
"Dive In" Theme ExplorationDoraDzvonyar1
 
Creating a Healthy Digital Culture: How empathy can change our organizations
Creating a Healthy Digital Culture: How empathy can change our organizationsCreating a Healthy Digital Culture: How empathy can change our organizations
Creating a Healthy Digital Culture: How empathy can change our organizationsDomain7
 
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Blend Interactive
 
Adfest + FITCH 2016 The roller coaster of emotions
Adfest + FITCH 2016 The roller coaster of emotionsAdfest + FITCH 2016 The roller coaster of emotions
Adfest + FITCH 2016 The roller coaster of emotionsDarren Watson
 
Telling Great Stories Business of Farming Conference 2018
Telling Great Stories Business of Farming Conference 2018Telling Great Stories Business of Farming Conference 2018
Telling Great Stories Business of Farming Conference 2018asapconnections
 
Final presentation master-updated- v10
Final presentation   master-updated- v10Final presentation   master-updated- v10
Final presentation master-updated- v10Nandita Chakravarti
 
Bringing your brand to life: helping people to tell their stories honestly | ...
Bringing your brand to life: helping people to tell their stories honestly | ...Bringing your brand to life: helping people to tell their stories honestly | ...
Bringing your brand to life: helping people to tell their stories honestly | ...CharityComms
 
Davin Infinity : Visionary Artist of Life, Business & Community
Davin Infinity : Visionary Artist of Life, Business & CommunityDavin Infinity : Visionary Artist of Life, Business & Community
Davin Infinity : Visionary Artist of Life, Business & CommunityDavin Skonberg
 
Community Hacking for Young Entrepreneurs - Session for Launch X
Community Hacking for Young Entrepreneurs - Session for Launch XCommunity Hacking for Young Entrepreneurs - Session for Launch X
Community Hacking for Young Entrepreneurs - Session for Launch XLaís de Oliveira
 
Strawberry Frog Cannes Workshop 2011
Strawberry Frog Cannes Workshop 2011Strawberry Frog Cannes Workshop 2011
Strawberry Frog Cannes Workshop 2011Heather LeFevre
 

Similaire à Video story telling to fuel your cause (20)

Seminar I - Technology Leadership
Seminar I - Technology Leadership Seminar I - Technology Leadership
Seminar I - Technology Leadership
 
Public Speaking Deck- quotes and tips
Public Speaking Deck- quotes and tipsPublic Speaking Deck- quotes and tips
Public Speaking Deck- quotes and tips
 
How to present like an expert
How to present like an expertHow to present like an expert
How to present like an expert
 
"Dive In" Theme Exploration
"Dive In" Theme Exploration"Dive In" Theme Exploration
"Dive In" Theme Exploration
 
Ricochet Ideas Customer Curiosity Experience Presentation
Ricochet Ideas Customer Curiosity Experience PresentationRicochet Ideas Customer Curiosity Experience Presentation
Ricochet Ideas Customer Curiosity Experience Presentation
 
Creating a Healthy Digital Culture: How empathy can change our organizations
Creating a Healthy Digital Culture: How empathy can change our organizationsCreating a Healthy Digital Culture: How empathy can change our organizations
Creating a Healthy Digital Culture: How empathy can change our organizations
 
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)
Creating a Healthy Digital Culture by Kevan Gilbert (Now What? Conference 2015)
 
Adfest + FITCH 2016 The roller coaster of emotions
Adfest + FITCH 2016 The roller coaster of emotionsAdfest + FITCH 2016 The roller coaster of emotions
Adfest + FITCH 2016 The roller coaster of emotions
 
Innovation talk
Innovation talkInnovation talk
Innovation talk
 
Telling Great Stories Business of Farming Conference 2018
Telling Great Stories Business of Farming Conference 2018Telling Great Stories Business of Farming Conference 2018
Telling Great Stories Business of Farming Conference 2018
 
Final presentation master-updated- v10
Final presentation   master-updated- v10Final presentation   master-updated- v10
Final presentation master-updated- v10
 
Bringing your brand to life: helping people to tell their stories honestly | ...
Bringing your brand to life: helping people to tell their stories honestly | ...Bringing your brand to life: helping people to tell their stories honestly | ...
Bringing your brand to life: helping people to tell their stories honestly | ...
 
Storytelling for Leaders
Storytelling for LeadersStorytelling for Leaders
Storytelling for Leaders
 
Nonprofitstorytelling
NonprofitstorytellingNonprofitstorytelling
Nonprofitstorytelling
 
SMCFW - SXSW Downloaded
SMCFW - SXSW DownloadedSMCFW - SXSW Downloaded
SMCFW - SXSW Downloaded
 
Wiac pitch deck 2018
Wiac pitch deck 2018Wiac pitch deck 2018
Wiac pitch deck 2018
 
Davin Infinity : Visionary Artist of Life, Business & Community
Davin Infinity : Visionary Artist of Life, Business & CommunityDavin Infinity : Visionary Artist of Life, Business & Community
Davin Infinity : Visionary Artist of Life, Business & Community
 
THE BREAKTHROUGH CURVE
THE BREAKTHROUGH CURVETHE BREAKTHROUGH CURVE
THE BREAKTHROUGH CURVE
 
Community Hacking for Young Entrepreneurs - Session for Launch X
Community Hacking for Young Entrepreneurs - Session for Launch XCommunity Hacking for Young Entrepreneurs - Session for Launch X
Community Hacking for Young Entrepreneurs - Session for Launch X
 
Strawberry Frog Cannes Workshop 2011
Strawberry Frog Cannes Workshop 2011Strawberry Frog Cannes Workshop 2011
Strawberry Frog Cannes Workshop 2011
 

Dernier

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 

Dernier (20)

Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 

Video story telling to fuel your cause

  • 1. Video Storytelling that Fuels Your Cause @_TruthBeTold 8/24/2012
  • 3. “If  you  hire  people  just  because  they  can  do  a  job,   they’ll  work  for  your  money.  But  if  you  hire  people   who  believe  what  you  believe,  they’ll  work  for  you   with  blood  and  sweat  and  tears.”    -­‐Simon  Sinek  
  • 4. Marine Mammal Center What we do Why we do it We rescue and rehabilitate seals We believe we can prevent and sea lions, do research and cancer, save lives and better educate the public. understand ocean life to make the world a healthier and more sustainable place for us all to live.
  • 5. What action do I want my audience to take? What realization The Art do they of need to have Inciting in order to take that Action action?
  • 6. Understand & Cater To Your Audience Define your primary audience Engineer for earned media Design for influencers Yoga  Moms                  or                          Steam  Punks  
  • 7. The Art of Ethnography Research. Interview. Discover
  • 8. Choosing •  Define, then develop your Protagonist •  Take us on a Journey Your Story •  Determine Conflict, create Tension, resolve a Challenge
  • 9. Make It Personal Don’t fall for the program trap. Focus on an individual. Who is your protagonist and what is the journey she/he will take us on?
  • 10. “If  you  start  with  the   dream  of  what’s  possible   —  and  invite  people  along   on  the  journey,  suddenly   your  story  comes  alive  with   potenFal  and  excitement.   And  you’ve  started  a   collaboraFve  movement   towards  the  soluFon.”     -­‐  Michael  Margolis  (Get  Storied)   Dreaming, Not Dwelling: The Power of Paradox
  • 11. 3 Three Minute Plots to Inspire Your Audience Connection Plot- Two people come together across a divide and teach each other something. Challenge Plot- Someone faces a challenge and over comes it. Creativity Plot- Someone comes up with a new solution to a long standing problem. Ultimate Goal of a Story: Present a change in a character, a journey where they learn something about the world.
  • 12. Creating An Impact Film An impact film focuses on the way you are changing the world. You’re not talking about your programs, who you are or what you do; Instead you’re letting the people who you’ve impacted tell your story for you.
  • 13. Creating A Lesson Film What have you learned along the way that will inspire others based on an insight you’ve made or experience you’ve had?
  • 14. Expressing Your Belief The story of how you came to realize that you have to dedicate your life to this work. It enlightens, it inspires, it is an opportunity to give your audience Goosebumps. “It all started with a birthday party. My 31st birthday in NY funded six wells and changed lives in Uganda.” -Scott Harrison (founder of Charity:Water)
  • 15. Engineer For Sharing Sharing is an expression of self     Create content that speaks not only to who your audience is, but also to who they aspire to be.  
  • 16. The Reasons People Share 1. Identity & Self-expression when a user shares your video, what are they saying about themselves? 2. Emotion : Does the video evoke a feeling that people need to share? 3. Education : Is the video teaching something new and noteworthy that provides understanding?
  • 17. There is Tremendous Power In A Good Idea (but quality in film goes a long way too)
  • 18. Expect Quality to Cost at Least $3k 2  days  of  work   3  minutes  long   2  man  crew     -­‐  Director  /  Cinematographer   -­‐  Editor  /  Audio   Produc'on  Budget   Post  –  Produc'on  Budget    Strategy  /  Guides  /Pre-­‐Pro    Edi<ng    Interviewing    Mix    Shoo<ng  video    Color    Recording  sound    Music                $1500              $1500  
  • 19. Communications Goal -  What action do you want your audience to take? -  What realization must they have to have in order to take that action? -  Are you leading with “Why?” to express what you believe? The Narrative -  Who is the protagonist? -  What is the journey he/she will take? -  What is the conflict, tension or struggle? Audience -  Who is your primary audience and how will this film appeal to them? -  Who are your influencers? Engineer for Sharing (focus on one) -  What is the video saying about the people who share when they share it? -  What feeling does the video evoke? -  What is the video teaching ? Movement -  How are you making a bold statement? -  Are you expressing your vision? Story Structure -  Story Plots: Connection, Challenge, Creativity -  Story Themes: Impact, Lesson, Belief Creative Execution -  Is your idea breaking any boundaries? -  Have you compromised quality -  Will they have Goosebumps?
  • 20. Telling your story effectively turns your organization into a   Movement   Make a bold statement about your vision for the world. Inspire transformation!
  • 21. “No matter what you do in your life, what you create, what career you have, whether you have a family or kids, or make a lot of money… your greatest creation is always going to be your life’s story.”! - Jonathan Harris
  • 22. Films that make the world a better place ken@truthbetoldcreative.com TruthBeToldCreative.com Facebook.com/TruthBeToldcreative.com Twitter.com/_TruthBeTold