3. Crowdsourcing Viral Campaigns
What is Growth Hacking?
Originally - Using software development to achieve
massive marketing goals
Now - Practical marketing for startups
6. Crowdsourcing Viral Campaigns
Why do we need Growth Hacking?
(Growth Hacking vs Traditional Marketing)
vs
1. Startups iterate fast
2. Designed for astronomical growth
3. Has to be resource efficient
4. Distribution channels come and go
7. Crowdsourcing Viral Campaigns
How do we do Growth Hacking?
(Growth Hacking vs Traditional Marketing)
vs
Viral loop (Dropbox)
Platform (FB pages, FB connect)
Content Marketing (Pinterest)
Email Marketing (Twitter)
Dead Simple Onboarding (Instagram)
Viral Campaign (Dropbox )
...
TV
Radio
Billboards
Mailing
Banner Ads...
11. Crowdsourcing Viral Campaigns
5 lessions from top growth experts
1. Retention > Acquision
2. ABCD - Always Be Customer Developing
3. True Growth CANNOT be hacked
(focus on human motive)
4. Focus on 1 metric only for a while
5. Language is everything
12. Crowdsourcing Viral Campaigns
Where do you get more resources on distribution?
blog.kissmetrics.com
Andrew Chen’s blog
Sean Ellis’ Blog
www.GrowthHelp.com
