Leverage Collaboration for Innovation - SPS Denver 2015 UPDATED
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Business Leadership, User Engagement and a Culture that believes Risk & Failure point in the same direction as Success are all crucial for Innovation to flourish in any Business or Personal venture. Learn about the barriers, the case, the stories and the next steps to move your business, partners, suppliers, etc. to a Culture of Challenged Open Driven Innovation.
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Leverage Collaboration for Innovation - SPS Denver 2015 UPDATED
- 1. Leveraging Collaboration for Innovation Jan 2015SharePoint Saturday | Denver, CO
- 2. Technology is being used to disrupt and reinvent entire Markets, Products and Services in ways never thought of years prior. • Social-ability of Technology (ie; Tribes) • Access-ability of Technology (ie; Mobile) • Use-ability of Technology (ie; Persona) • Extend-ability of Technology (ie; Cloud) • Connect-ability of Technology (ie; Internet of Things)
- 3. Executive Surveys CEO’s … ~90% site INNOVATION led growth as a top strategic priority Sources: BCG, Forbes 4 90%
- 4. Executive Surveys CIO’s … 66% see COLLABORATION as key to driving INNOVATION 5 66%
- 5. Innovation Roadblocks 6 Myopic Leadership • Vision • Strategies • Priorities • Silos • Staff • Funding • Incentives • Time • Measurements • Failure • Framework • Centralized Control • Infrastructure • Pride • Support • Culture
- 10. Collaboration & Innovation 11 Satya Nadella CEO Microsoft Source: DigitalTrends “Our industry does not respect tradition … it only respects innovation.”
- 11. Agenda • The Basics • The Case • The Stories • The Culture • The Next Steps 12
- 12. Agenda • The Basics • The Case • The Stories • The Culture • The Next Steps 13
- 13. What is Innovation “Innovation is finding a new and better way to meet your clients’ needs.” Source: 7 Forces of Business Mastery Tony Robbins 14
- 14. Innovation is Problem Solving Entrepreneurship Collaboration Invention 15
- 15. Innovation Myths • It’s A Management Thing • It Requires A Special Degree (ie; MBA) • It’s Someone Else’s Job Role & Responsibility • It Takes Too Much Time • It Consumes Too Much $$$ 16
- 17. It’s About Working Better Together Management Employees Partners Experts 19
- 18. It’s About Your Mission & Vision 20
- 19. Build A Better Light Bulb Challenge 21
- 20. Characteristics of Innovation • Relevant • Rebel Mindset • Messy Process • Customer Focused • Creative Ideas 22
- 21. 23
- 22. Types of Innovation #1 - Disruptive • Grace Choi – 3D Printed Makeup • Now at ~57,000,000 views 24
- 23. Types of Innovation #2 - Incremental 25
- 24. Agenda • The Basics • The Case • The Stories • The Culture • The Next Steps 26
- 25. Why Innovate 27
- 27. “Innovation is foresight with hindsight.” “Business As Unusual” 29
- 28. Why Innovate Source: HBR.org (Sept 2014) Competitive Forces U.S. Patent Applications (over last 50 yrs.) Global Startups (over last 50 yrs.) Global Economic Competition Increased From 100k to 600k Per Year Increased From 10M to 100M Per Year Alibaba (China) vs. Amazon (U.S) Success: Ability to manage uncertainties in new ways 30
- 31. Build A Better Light Bulb Challenge Vision • Light without electricity Objectives • Provide stable power source • Reduce electrical bills 34 Focus • Sunlight • Available recyclable materials Boundaries • No electricity available • Sustainable materials • Low/No maintenance
- 32. Agenda • The Basics • The Case • The Stories • The Culture • The Next Steps 35
- 33. Michelin PAX Tire System The Next Brilliant Idea • Early 1990’s • Run-Flat Tire • Invented TPMS • 125 Miles @ 55 MPH • Researchers, Designers, Engineers Partners, Competitors, Dealers Benefits • Safety • Affordable • Efficient & Convenient 37
- 34. Michelin PAX Tire System Blind Spots • Service Stations • Customer Experiences Source: TheWideLens Great Ideas Great Execution Great Distribution Network Service Stations Special Equipment Customers $$$ Replacement Tires Discontinued Tires In 2008 38
- 36. Beyond Movie Rentals Moving Beyond Movie Rentals 40
- 37. Using Big Data To Engage Customers Moving Beyond Movie Rentals 41
- 38. Keep Moving … Keep Swimming Innovation Is Ongoing “My dear, here we must run as fast as we can just to stay in one place. And if you wish to go anywhere, you must run twice as fast as that.” Lewis Carroll, Alice in Wonderland 42
- 39. Agenda • The Basics • The Case • The Stories • The Culture • The Next Steps 43
- 40. Culture of Innovation Consider The Whole Ecosystem 44
- 41. “Find Your Blind Spots” 45 Culture of Innovation
- 42. “Find Your Blind Spots” Perceptions • Bugs in lights are not recommended Implications • May imply to clients that other areas of the operations are messy as well 46 Culture of Innovation
- 43. “Diversity Is Key” 48 Culture of Innovation
- 45. “Focus” 51 Culture of Innovation
- 47. “Walk In Another’s Shoes” 53 Culture of Innovation
- 48. “Learn To Be Vulnerable” 54 Culture of Innovation
- 49. “Where Are You” 55 Culture of Innovation
- 50. “Identify Root Cause” 56 Culture of Innovation
- 51. Define The Parameters/Boundaries • Time (Necessity) • Cost (Affordability) • Resources (Power, Materials) • Location (Remote, Populated) • Sustainability (Frugal) • Long-Term Maintenance (Dependable) • Markets (Target Audiences) 57 Culture of Innovation
- 53. 59 “Embrace Failure” Culture of Innovation
- 54. 60 “Separate Operations from Innovation” Culture of Innovation
- 55. 61 Waze App: Social & Gamification Culture of Innovation
- 56. Agenda • The Basics • The Case • The Stories • The Culture • The Next Steps 62
- 57. More Power Than a 50 Watt Bulb“Change One Life … Then The World” Alfredo Moser's invention is lighting up the world. In 2002, the Brazilian mechanic found a way to light his house during the day without electricity Source: BBC 63 Build A Better Light Bulb Challenge
- 58. Voice Of The Customer (VOC) 64 In 1994, the director of Corporate New Ventures at Procter & Gamble asked the right question … “There has got to be a better way to clean a floor. Current mops are the cleaning equivalent of the horse drawn carriage – where’s the car?”
- 59. 65 A team of ethnographic researchers set out to watch how people cleaned their kitchen floors, and they discovered … • Most people swept their floors before they mopped • People assemble a system of largely unbranded products to get the job done • Mops worked mostly by the adhesion of dirt to the mop and people seemed to spend almost as much time rinsing their mop as they did cleaning the floor • People wore old clothes when they were cleaning because it was a dirty job Voice Of The Customer (VOC)
- 60. Source: Webrtcworld 66 They reviewed the videos back at the office and arrived at their epiphany moment … • Half of the steps related to cleaning the floor • Half of the steps related to cleaning the mop Voice Of The Customer (VOC)
- 61. 67 Source: Swiffer Voice Of The Customer (VOC)
- 62. 68 Infrastructure Innovation Infrastructure leaders believe that constant innovation represents their only chance of meeting user expectations and business demands within budgetary constraints. • Deploy a consistent technology platform, rather than stitching together a jumble of legacy systems • Cloud Computing – private, public, virtual, platform services • Data Access & Analytics – low cost storage, platform services for crunching massive structured and unstructured data • Unified Communications – voice, video, email, chat • Mobility – provide ease of use for BYOD (phone, tablets, laptops, etc.)
- 65. Problem: Declining Customer Satisfaction Symptoms: Delays in Prescription Fulfillment Process Key Common Questions Not Answered Up Front - Have You Changed Jobs Root Cause: The Insurance Check was happening after the customers left the pharmacy Impact: 4,000 CVS Pharmacies in U.S. Process Innovation
- 69. Open Innovation In Action
- 70. … And That’s What You Have To Figure Out Just One Thing Source: City Slickers The Secret To Innovation
- 71. Just One Thing P & G Swiffer Sweeper The Secret To Innovation
- 72. Just One Thing Tesla Electric Cars The Secret To Innovation
- 73. Just One Thing CVS Prescriptions The Secret To Innovation
- 74. Just One Thing FarmLogs Farm Management The Secret To Innovation
- 75. Just One Thing Alfredo Moser Plastic Light Bulb The Secret To Innovation
- 76. Resources 85 • The Wide Lens: Book • Innovators DNA: Book & Web Site • Innovators Dilemma: Book & Web Site • Innovators Method: Book & Web Site • Innovators Solution: Book & Web Site • Innovators Prescription: Book & Web Site • A Liter of Light • Grace Choi – 3D Printed Makeup • Effectuation • The Future of Innovation • Pera Training Case Studies • McKinsey Insights & Publications • Innovation-Framework • People & Innovation • CVS Innovation • Crowdsourcing Open Innovation Kerry Dirks Twitter …… @kerdirks LinkedIn …. kerdirks Blog ……….. kerdirks.wordpress.com Email ……… kerdirks@yahoo.com Thank You
Notes de l'éditeur
- Thanks for attending the conference today. Sponsors Speakers And thanks for attending this session … Some of us hear the terms collaboration and innovation and immediately think of technology. We need some type of technology get from where we are to innovation Many times, technology is the last thing you need NOT the first Some of us hear the terms collaboration and innovation and immediately think of a framework. We need to get organized We need structure If you get nothing else out of this presentation, know this … COLLABORATION & INNOVATION is a very PERSONAL topic * egos, personalities, emotions, baggage from past experiences … Focus: Personal & Business
- I think we can all agree; today’s business environment is challenging. This is one of the most popular images that depicts not only our personal connections; but also those of our businesses. The rotary or push button phone has been replaced Email has been supplanted with FB, LinkedIn, Twitter, etc. IM and Texting is common place The water cooler has been supplanted by Video Conferencing (Skype, Lync, FaceTime) Document Sharing now takes place via the Cloud (OneDrive, Google Drive, Apple Drive) How we manage our personal lives and the tools we use for our businesses are blending together. We use our phone for personal and business We use our laptops for personal and business We use our cloud storage for personal and business The way we work and play is changing; this change means that our businesses also need to change. Our expectations are changing Our tools are changing Our experiences are changing There’s two sides to every coin; you either WAIT for things to happen and pass you buy or you engage and MAKE things happen!
- Technology can be used to open new doors to opportunities Does your business need the ability to integrate with our technologies access key information via mobile devices personalize experiences, content, etc for each employee or client extend your business on a seasonal or demand basis connect with your clients, partners, customers, etc. The challenge then is to build your apps to work on mobile devices to reach the broader audiences move your key customer facing services to the cloud to connect across geographic boundaries install those sensors in your stores, appliances, vehicles, etc so you can track and then notify key players in the supply chain as events occur
- On a local and global scale, the consensus is that Innovation is a focus of both CEO’s and CIO’s. 90% of top executive in 2013 – top strategic priority 72% of CEOs in 2010 – 1 of the top 3 strategic priorities It’s a priority. So, why aren’t more businesses considered innovative ?
- Innovation is a focus of both CEO’s and CIO’s. It’s a priority. SHOW OF HANDS - HOW MANY OF YOU CONSIDER YOUR BUSINESS AS BEING INNOVATIVE ? So, the burning question after reviewing this slide … what makes up the other 34% ? And, why aren’t more businesses considered innovative ? IF YOU HAVE A BEATING HEART AND HAVE A VESTED INTEREST IN THE SUCCESS OF YOUR BUSINESS, YOU NEED TO BE ENGAGED IN THE INNOVATION PROCESS AT THAT BUSINESS
- There are many barriers or struggles within businesses that prevent them from truly becoming an organization of innovation.
- 2012 Survey
- With your attendance today, you are sending a message to all of us That you are part of the solution NOT the problem That you think in terms of ½ FULL NOT ½ empty
- Change … “the one certainty in this life” The industry is ruthless We continue to define and refine the “normal” In other words, standing still is not an option History In my 30 years in IT, I have witnessed this time and time again. Traditional systems, processes, technologies, devices, etc. become outdated and replaced with new, better, faster and cheaper options. The main difference between then and now is that the speed of change is accelerating. If your business is to be competitive in the world economy, it must exude a culture of “OPEN INNOVATION”
- For the bulk of this presentation, we will examine the … The Basics of Innovation …
- Tony Robbins, is well known in the business world for his motivational series on the 7 Forces of Business Mastery. I like his definition of innovation; it actually sums up the challenge of innovation very well. Let’s unpack it new and better, similar to New and Improved, is subjective meet may mean to EXCEED depending on your market segment, target audience, or the gap from here to “1st place” you need to know your client or clients
- At it’s core, innovation is problem solving We have seen this cycle many times. Identify the Problem Do the analysis Develop Implement Evaluate And continue the cycle Have you ever solved a problem? Then you are an innovator. So, Innovation involves Problem Solving AND so much more
- Misconceptions … We could also expand on this list by taking any of those 16 Barriers to Innovation a few slides back and refute each of them
- Innovation is at the center of 3 other great facets Invention Creating some new or different Entrepreneurship Passion with a purpose Collaboration Influencing and being Influenced The larger the intersection, the larger the potential impact of innovation More people creating new or different ideas More people passionate about their purpose More people influencing and being influenced But don’t hear me wrong … more of everything here does not guarantee success.
- Who knew they needed an iPhone 10 years ago Who knew you needed those pair of shoes or the shirt on your back 5 years ago Who knew I was going to switch from an iPhone to Samsung Who knew that I had too many remotes for my TV and needed an app for my phone to control my TV & DVR Who knew …
- Innovation requires Collaboration from a variety of sources Management Provides the oversight, funding and the vision Employees Those that know the topic (whatever it is) best, can provide the best insight Partners Those businesses that share the same need for improvement that you do Experts Those that provide another perspective outside the normal flow of your business Innovation is about working better together … AND so much more.
- I have a few questions for you to think about How does your business communicate it’s mission & vision Thru Words, Actions or Both Do you understand WHY your business is a business What problems is your business trying to solve Is this common knowledge at your business Does the culture of your business support innovation Is failure OK at your business OR is failure encouraged and expected Do you celebrate innovation OR How do you celebrate innovation Does your business allow, encourage or expect you to attend webinars, conferences and user groups Does management see these opportunities as an Expense or something that can provide Value Innovation is about effectively communicating your mission & vision … AND so much more.
- So, your CEO & CIO came to you and said we need to innovate. I need you to build a better light bulb. With the information, I just provided to you … write down your ideas on how you would build a better bulb. I have found that the best presentations are those with active participants So … Your challenge during the rest of this hour is … to build a better light bulb Write down your ideas on how you would build a better light bulb We will come back to this challenge throughout the presentation
- Innovation is about relevancy a camera zoom lens that really is a coffee cup this describes something about the person this would also spur conversations with others with similar interests a product or service sells because the client/customer identifies with it’s (views, beliefs, interests, etc.) Innovation is messy you have to be willing to struggle with failure, ideas, our perceptions and ideals and so much more from our history along with the confusion, there is often a variety of pains; don‘t lose heart, embrace the pain and learn to redirect the energy to produce results Innovation is customer focused identify your target audience persona what are their demographics, etc Innovation is being creative this is the toughest area of the innovation process this is one of the most misunderstood areas of the process Innovation is being a rebel rebel does not mean destructive rather, rebel means that we have to cross over the line of comfort to the wild side
- The truth about Disruptive Innovation is that it may cannibalize existing products or services. EXAMPLE… Kodak invented the digital camera. It didn’t commercialize this invention because it wanted to protect its film business. The Company had what I call the “FDH” syndrome. It was Fat, Dumb, and Happy with its success in film. It looked backward instead of forward. As Bill Gates is fond of saying, “Success is a lousy teacher. It seduces smart people into thinking they can't lose.” To be innovative, you cannot be afraid to obsolete your own products. If you are, others will obsolete them for you. That is what happened to Kodak and many others.
- Grace, a Harvard student, has a mission to disrupt the cosmetic industry. To provide the ability for every girl and women to select any color and easily print that makeup on an affordable printer.
- Incremental is about improving a product, service or process in increments based on long hanging fruit or ROI. ie; Product Adoption Life Cycle providing the features and functionality over a series of phases moving clients/customers from awareness, understanding, usage, value and finally to evangelist The iPhone and vehicle models are great examples
- There are 2 certainties in business … Change is difficult Not changing is fatal ‘Business as usual is no longer usual’ It’s like a business being trapped between a rock and a hard place.
- NOT a good picture of a business though may be all too familiar For too many businesses, this picture is all too familiar. Business as usual should not be the norm. Business Symptoms of “Business as Usual” Employees who are simply putting in their time for a pay check 9-5 and then home Disengaged Employees Waiting for the next great idea to run over your business should not be acceptable.
- Rather, I would argue that this is a BETTER picture of the future of business. Understanding where you have been Understanding where you area And, keeping your senses open and aware will keep your Business as Unusual BUT THE CULTURE NEEDS TO BE RECEPTIVE TO THIS - WHO IS WILLING TO STICK OUT THEIR NECK AND RISK IT 5 A’s - Alert - Aware - Anticipating - Aggressive - Agile
- We need to innovate because … … our competition keeps evolving and changing Clients/Customers have new demands of products, services, experiences, etc. The world is changing The scope of your competition is changing Summary: New technologies and competitors are hitting the market place faster than ever. Your success requires an understanding of how much uncertainty you face and the ability to manage those uncertainties in new ways.
- We need to innovate because … … technology keeps improving and changing
- We need to innovate because … … how we connect is changing
- We need to innovate because … … how we share information and form relationships is changing
- In the early 1990’s, Michelin was ready to make it’s mark in the tire industry it had collaborated with experts to verify it’s product quality it had built relationships with other key stakeholders in the industry it would provide customers with more safety on the road
- Great Idea Execution Distribution No So Great Service Value (as perceived by Service Stations and Customers)
- What’s interesting to note about this tale of two businesses is … - That in 2000, Reed Hastings, the founder of a fledgling company called Netflix, flew to Dallas to propose a partnership to Blockbuster CEO John Antioco and his team. The idea was that Netflix would run Blockbuster’s brand online and Antioco’s firm would promote Netflix in its stores. Hastings got laughed out of the room. We all know what happened next. Blockbuster went bankrupt in 2010 and Netflix is now a $28 billion dollar company, about ten times what Blockbuster was worth. - A 2nd point here is that Oil and Water do not mix; the innovative energy that created BlockBuster is diametrically opposed to that of Netflix … and I am sure ego is mixed in there somewhere.
- Netflix is moving beyond movie rentals to movie originals like the likes of House of Cards Orange is the new Black
- NETFLIX signed a 4 year agreement with Adam Sandler to produce 4 movies. NETFLIX mined it’s customers movie usage and found an interesting statistic - Adam Sandler movies are watched over and over again Will it be a success ? … time will tell.
- One thing we know for sure … Innovation is here to stay The Business as Usual rules of the game have changed
- The new economy is all about relationships ... When you look at your business Who are the producers Who are the consumers Who is influencing Who is being influenced Who are your peers Who are the experts
- A blind spot is anything we don’t see that may be life threatening to your business. Common Blind Spots We are working on a project but we just can’t see the options We fail to consider or see the obvious We miss a key requirement, financial fact or audience factors We need more leadership or technical training We need to understand a process better as it’s just a black hole right now There are numerous examples … What blind spots does your business have ?
- PERCEPTION really IS everything … At first glance, how are you presenting your business or yourself to your clients Story I was at a popular coffee shop recently, ordered my drink and sat down to listen to music, etc. I looked up and saw bugs in the light fixture Lessons Learned customer service and experience does not stop at the order counter if the light fixtures aren’t clean, what else isn’t clean ??
- PERCEPTION really IS everything … And the same holds true for software … Technology Implications
- Those who are passionate like you who are from other areas of the business who are from other countries, geographies, etc. who have varying opinions, interests, backgrounds, etc. who are NOT like you those familiar with the topic from the inside as well as those from the outside (other teams, groups, consultants, etc.) Surround yourself with good people Never accept NO from someone who can never say YES
- The lesson learned … In addition, 25% of innovation requires assistance from outside your business. Why? You need someone … to question the conventional bureaucracy, policies and procedures to have a fresh perspective, fresh ideas, fresh skills to the table
- Sometimes you have to make a leap … you have to go for it. No matter how much collaboration is involved … you may be the one to step out and take the plunge. There’s a cost to staying … Just like there may be a cost of leaping But, there’s also a benefit to staying … Just like there may be a benefit of leaping Are we jumping just to get the next new shiny object in our hands (ie; iPhone 6 Plus to the 3rd Power ! ) Innovation is about doing things differently … AND so much more.
- You may be losing focus IF - There’s too much stuff on your plate Your attention is elsewhere Wrong priorities Focus is having the confidence and insight to know when to say Yes; and, when to say NO DON’T focus on $$$ DON’T focus on the competition FOCUS on what MATTERS and what is NEXT
- The best way to experience the pain, the beauty, the opportunity and the challenges is to STEP INTO SOMEONE ELSE’S SHOES USAA EXAMPLE Heard a recent story about the insurance company USAA whose clients are mainly military personnel. On a regular basis, all the employees take part in military type drills Lunch or MREs 60 lb back packs Day 0 basic training drills Read letters from families to understand their struggles, their needs How could you immerse yourself better into your client's world ?
- We are not ready to innovate, until we are ready to be free. - free to express our interests, our passions, our dreams. Our biggest challenge with innovation is the fight we have with ourselves. We struggle with failure. We struggle with performance. We are not ready to innovate, until we are ready to be vulnerable with others. When we share our creative ideas with others, we then provide them license to share their ideas.
- Be truthful about where you are right now. S.W.O.T Your business is not an island. It may be a zoo as this image shows; BUT, it is NOT an island.
- As Innovation is at the core of Problem Solving, it is crucial to understanding the ROOT or ROOTS of the problem. Get to the truth before moving on. Get agreement from others on the truth before moving on.
- Boundaries are crucial for projects and their crucial for innovation. Let’s look at the many areas that resemble the boundaries for your Innovation process.
- Boundaries are crucial for projects and their crucial for innovation. Let’s look at the many areas that resemble the boundaries for your Innovation process.
- Each Failure means you are one (1) step closer to Success EXAMPLE… Innovative companies recognize that failure is an important step in the process of success. They understand that with each failure, the company moves one step closer to success. In this way, failure is given a positive value. For example, if a successful product brings in $1 billion in sales, and it takes 9 failures to achieve each success, each step in the process (including the 9 failures) can be viewed as bringing the company $100 million in additional business – a positive way to look at failure.
- Each Failure means you are one (1) step closer to Success EXAMPLE… Innovative companies recognize that failure is an important step in the process of success. They understand that with each failure, the company moves one step closer to success. In this way, failure is given a positive value. For example, if a successful product brings in $1 billion in sales, and it takes 9 failures to achieve each success, each step in the process (including the 9 failures) can be viewed as bringing the company $100 million in additional business – a positive way to look at failure.
- Each Failure means you are one (1) step closer to Success EXAMPLE… Innovative companies recognize that failure is an important step in the process of success. They understand that with each failure, the company moves one step closer to success. In this way, failure is given a positive value. For example, if a successful product brings in $1 billion in sales, and it takes 9 failures to achieve each success, each step in the process (including the 9 failures) can be viewed as bringing the company $100 million in additional business – a positive way to look at failure.
- Alfredo, a Brazilian mechanic, needed a way to light up his house with a more consistent source … the sun. Though a series of experiments, he was able to identify that light refracting through a clear bottle of water would produce the equivalent of a 40-60 watt bulb. Innovation can be Simple Sustainable Cheap Impactful Fun The original idea was very personal. Now, with the help of the internet; people from all over the world know about this invention and it’s changing their lives and the lives of those in their community.
- P & G uses a process similar to the prior screenshot. They also understand the importance of bringing in experts who specialize in Innovation. Their big idea/question was … “There has got to be a better way to clean a floor” It all began with ONE question !
- P & G and their expert researchers interviewed 16 home owners to understand how they clean their floors they documented everything they videotaped everything And they discovered … (see bullets)
- And they learned two things … (see bullets)
- The result … was the Swiffer !
- Leverage Surprises Microwave oven Potato chips Staples WD-40 Post-It Notes Viagra Means [Start Small & Scale] Who I am Who I know What I know Tools available People $$$ Technology Goals [Black & White] What can I do Big ideas Big pains Big interests Vision, Purpose, Passion Interactions [Engage Others] Partners Clients Vendors Suppliers Team/Dept/Group Commitments [Funding] $$$ People Time Resources
- Means [Start Small & Scale] Who I am Who I know What I know Tools available People $$$ Technology Goals [Black & White] What can I do Big ideas Big pains Big interests Vision, Purpose, Passion Interactions [Engage Others] Partners Clients Vendors Suppliers Team/Dept/Group Commitments [Funding] $$$ People Time Resources
- If you search Bing or Google related to Innovation Management, you will find many screenshots resembling something like this process. You start with a Market Need Identify a Topic Generate Ideas …
- P&G “There has got to be a better way to clean a floor.”
- Tesla “There has got to be a better way to build a car.”
- CVS “There has got to be a better way to process prescriptions.”
- FarmLogs “There has got to be a better way to manage a farm.”
- Alfredo Moser “There has got to be a better way to build a light bulb.”