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I HATE SPORTS.


@kevinmhoffman    #kickoffs
I         HATE SPORTS.


@kevinmhoffman   #kickoffs
I DON’T HATE SPORTS.


@kevinmhoffman   #kickoffs
I DON’T                    SPORTS.


@kevinmhoffman   #kickoffs
I DON’T UNDERSTAND SPORTS.


@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
How to create a
                    successful project culture,
                       from the first meeting.

@kevinmhoffman   #kickoffs
Does a great kickoff meeting
   guarantee a great project?




@kevinmhoffman     #kickoffs
Does a great kickoff meeting
   guarantee a great project?



                                 NO!



@kevinmhoffman     #kickoffs
Does a great kickoff meeting
   guarantee a great project?



                                     NO!

                Does a lousy kickoff
                guarantee project problems?
@kevinmhoffman      #kickoffs
Does a great kickoff meeting
   guarantee a great project?



   YES.                              NO!

                Does a lousy kickoff
                guarantee project problems?
@kevinmhoffman      #kickoffs
@kevinmhoffman   #kickoffs
First impressions
                           1   are powerful &
                               lasting.




@kevinmhoffman   #kickoffs
First impressions
                           1   are powerful &
                               lasting.

                2
                    Roles are
                    unclear or hidden.




@kevinmhoffman   #kickoffs
First impressions
                                 1   are powerful &
                                     lasting.

                      2
                          Roles are
                          unclear or hidden.


         3
                Time & money
                is wasted.

@kevinmhoffman         #kickoffs
Trust.


@kevinmhoffman   #kickoffs
Good Meeting Design


@kevinmhoffman   #kickoffs
Meeting Basics


@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
Facilitator
   Is a neutral servant
   Doesn’t evaluate
   Doesn’t contribute
   Coordinates/Manages




@kevinmhoffman             #kickoffs
Facilitator                        Recorder
   Is a neutral servant              Creates group memory
   Doesn’t evaluate                  Records publicly
   Doesn’t contribute                Is silent
   Coordinates/Manages               Follows up afterwards




@kevinmhoffman             #kickoffs
Facilitator                        Recorder
   Is a neutral servant              Creates group memory
   Doesn’t evaluate                  Records publicly
   Doesn’t contribute                Is silent
   Coordinates/Manages               Follows up afterwards



  Group Member
   Contributes ideas
   Stays positive
   Isn’t defensive
   Checks/balances

@kevinmhoffman             #kickoffs
Facilitator                        Recorder
   Is a neutral servant              Creates group memory
   Doesn’t evaluate                  Records publicly
   Doesn’t contribute                Is silent
   Coordinates/Manages               Follows up afterwards



  Group Member                       Leader
   Contributes ideas                 Designs the meeting
   Stays positive                    Selects attendees & roles
   Isn’t defensive                   Decides upon goals
   Checks/balances                   Becomes a group member

@kevinmhoffman             #kickoffs
Good Meeting Design


@kevinmhoffman   #kickoffs
Good             Meeting Design


@kevinmhoffman   #kickoffs
Good Kickoff Meeting Design


@kevinmhoffman   #kickoffs
Kickoff




@kevinmhoffman   #kickoffs
Kickoff
                           1   Open process




@kevinmhoffman   #kickoffs
Kickoff
                           1   Open process

                 2     Actionable meeting goals




@kevinmhoffman   #kickoffs
Kickoff
                                 1    Open process

                       2     Actionable meeting goals


                3   Good ideas are everyone’s job




@kevinmhoffman         #kickoffs
Kickoff
                                 1    Open process

                       2     Actionable meeting goals


                3   Good ideas are everyone’s job


      4    Learn more than people’s names


@kevinmhoffman         #kickoffs
1

  2

  3

  4
@kevinmhoffman   #kickoffs
1    Conference
  2

  3

  4
@kevinmhoffman   #kickoffs
1    Conference
  2    Business Strategy
  3

  4
@kevinmhoffman   #kickoffs
1    Conference
  2    Business Strategy
  3    Design Studio
  4
@kevinmhoffman   #kickoffs
1    Conference
  2    Business Strategy
  3    Design Studio
  4    Culture
@kevinmhoffman    #kickoffs
1    Conference




@kevinmhoffman   #kickoffs
1    Conference
 ★ Editorial direction




@kevinmhoffman   #kickoffs
1    Conference
 ★ Editorial direction
 ★ Divide and conquer




@kevinmhoffman   #kickoffs
1    Conference
 ★ Editorial direction
 ★ Divide and conquer
 ★ Open but custom attendance



@kevinmhoffman   #kickoffs
1    Conference
 ★      Editorial direction
 ★      Divide and conquer
 ★      Open but custom attendance
 ★      Sufficient preparation


@kevinmhoffman     #kickoffs
Stakeholder “Frontloading”
Conduct your full stakeholder interview phase before
you hold your kickoff meeting.

This provides content for kickoff exercises and a
framework for you to test the expectations of
stakeholders against the larger organization.


@kevinmhoffman          #kickoffs
Stakeholder “Frontloading”: Tips
Find a personal connection to the subject early.
Gather specific expectations regarding features and
functionality.
Be sure to inquire what are risks for project failure.
Maintain an “off-the-record” tone.

@kevinmhoffman            #kickoffs
Stakeholder “Frontloading”: Roles
This technique requires:




@kevinmhoffman          #kickoffs
Stakeholder “Frontloading”: Roles
This technique requires:

           Facilitator          Recorder

           Group Member

@kevinmhoffman            #kickoffs
Multiple Meetings
Kickoffs at Happy Cog are never a single meeting.

We define a core team, and then branch out from that
core team into meetings that tackle the different layers of a
project in different, appropriately sized and staffed sub-
groups.



@kevinmhoffman            #kickoffs
Multiple Meetings: Roles
This technique requires:




@kevinmhoffman          #kickoffs
Multiple Meetings: Roles
This technique requires:

           Facilitator          Recorder

           Group Member         Leader

@kevinmhoffman            #kickoffs
2    Business Strategy




@kevinmhoffman   #kickoffs
2    Business Strategy
 ★ Identify must-haves




@kevinmhoffman   #kickoffs
2    Business Strategy
 ★ Identify must-haves
 ★ Work across the organization




@kevinmhoffman   #kickoffs
2    Business Strategy
 ★ Identify must-haves
 ★ Work across the organization
 ★ Assess fit between groups



@kevinmhoffman   #kickoffs
2    Business Strategy
 ★      Identify must-haves
 ★      Work across the organization
 ★      Assess fit between groups
 ★      Surface points of contention


@kevinmhoffman     #kickoffs
Prioritization Card Sort
Card sorts aren’t just for building sitemaps.

A variation on the poker game “Pass the Trash,” you can use
this technique to assess the priorities of a large
organization, and if you play your cards right, assess the
amount of variance between two organizations.



@kevinmhoffman             #kickoffs
Prioritization Card Sort: Step 1




@kevinmhoffman    #kickoffs
Prioritization Card Sort: Step 1
    Topic 1     Topic 2      Topic 3   Topic 4



    Topic 5     Topic 6      Topic 7   Topic 8



@kevinmhoffman         #kickoffs
Prioritization Card Sort: Step 2




@kevinmhoffman    #kickoffs
Prioritization Card Sort: Step 2




@kevinmhoffman    #kickoffs
Prioritization Card Sort: Step 3
    Topic 1     Topic 2      Topic 3   Topic 4



    Topic 5     Topic 6      Topic 7   Topic 8



@kevinmhoffman         #kickoffs
Prioritization Card Sort: Step 3

                   Topic 8
                    Topic 4
                     Topic 1
                      Topic 2
                       Topic 36
                         Topic
                          Topic 7
                                5



@kevinmhoffman    #kickoffs
Prioritization Card Sort: Step 4

                            Topic 7 8
                             Topic 4
                              Topic
                                Topic 1
                                 Topic 23
                                  Topic
                                    Topic 6
                                      Topic 5




@kevinmhoffman    #kickoffs
Prioritization Card Sort: Step 4
                   Topic 7


                 Topic 8       Topic 1
                                Topic 23
                                 Topic
                                  Topic 6
                                    Topic 5
                   Topic 4


@kevinmhoffman     #kickoffs
KEVIN




Prioritization Card Sort: Step 5 Variation
                 Topic 7 8
                  Topic 4
                   Topic
                     Topic 1
                      Topic 23
                       Topic
                         Topic 6
                           Topic 5




@kevinmhoffman    #kickoffs
KEVIN




Prioritization Card Sort: Step 5 Variation

                  Topic 84
                   Topic
   Topic 7          Topic 1          Topic 5
                     Topic 23
                       Topic
REMOVE                  Topic 6   SAVE




@kevinmhoffman    #kickoffs
Prioritization Card Sort: Step 6




@kevinmhoffman    #kickoffs
Prioritization Card Sort: Step 6




@kevinmhoffman    #kickoffs
Prioritization Card Sort: Step 7

    Topic 7     Topic 5          Topic 6   Topic 8




@kevinmhoffman         #kickoffs
Prioritization Card Sort: Step 7
 1               2               3                4
     Topic 7         Topic 5          Topic 6         Topic 8
            KH              KH               KH              KH




@kevinmhoffman              #kickoffs
Prioritization Card Sort: Analysis
Topic                             Passes         Average                  Client Avg.               Happy Cog Avg.            Variation

Donate to a Specific Program                  8                     1.31                        1                       1.67               -0.67

Get Help                                     1                     5.23                      5.42                        5                0.42

Integrated Events Calendar                  12                       1                       0.14                        2                -1.86

Reviews of New Technology                    2                     3.38                      4.71                      1.83               2.88

Services Organized by Topic                  2                       6                       3.57                      8.83               -5.26

Sign Up to be a Volunteer                    0                     1.53                      1.28                      1.83               -0.55

Simulations                                  0                     2.31                        3                       0.33               2.67

Volunteer for a Specific Program              1                     0.46                        0                         1                  -1
                                                 Out of 10, n=13          Out of 10, n = 7          Out of 10, n = 6




@kevinmhoffman                              #kickoffs
Prioritization Card Sort
This technique requires:

           Facilitator          Recorder

           Group Member

@kevinmhoffman            #kickoffs
Priority & Feasibility Plot
This is something we picked up from Henning Fischer at
Adaptive Path’s UX Intensive.

Have all participants evaluate a list of proposed features on
a scale of 1 to 5, but limit the total allowed points to 3X the
number of features. Plot the results.



@kevinmhoffman              #kickoffs
Priority & Feasibility Plot: Step 1
          Feature or Functionality                     Priority        Feasibility
          Donate to a Specific Program                              2                  5
          Get Help                                                 4                  5
          Integrated Events Calendar                               5                  1
          Reviews of New Technology                                3                  1
          Services Organized by Topic                              1                  3
          Sign Up to be a Volunteer                                3                  3
          Simulations                                              4                  4
          Volunteer for a Specific Program                          2                  2
                                       Must total 24              24                 24




@kevinmhoffman                           #kickoffs
Priority & Feasibility Plot: Analysis
                     5         Donate
                                                 Get Help
                     4
                                                     Simulations
                     3                   Volunteer
          Priority
                     2         Volunteer for a Specific Program

                     1

                         1     2        3            4       5
                                   Feasibility




@kevinmhoffman                #kickoffs
Priority & Feasibility Matrix
This technique requires:

           Facilitator

           Group Member

@kevinmhoffman            #kickoffs
3    Design Studio




@kevinmhoffman   #kickoffs
3    Design Studio
 ★ Develop shared vocabulary




@kevinmhoffman   #kickoffs
3    Design Studio
 ★ Develop shared vocabulary
 ★ Volume of ideas




@kevinmhoffman   #kickoffs
3    Design Studio
 ★ Develop shared vocabulary
 ★ Volume of ideas
 ★ Low risk



@kevinmhoffman   #kickoffs
3    Design Studio
 ★      Develop shared vocabulary
 ★      Volume of ideas
 ★      Low risk
 ★      Build something!


@kevinmhoffman      #kickoffs
Design Studio/Prototyping
Design studios have been around for awhile, but
Todd Zaki Warfel made them sexy with his Prototyping book.

Everyone starts with a blank grid, a pencil, and a time limit.
Have them prototype, form groups of 2, present, then critique.

Repeat until you get down to two large groups.


@kevinmhoffman             #kickoffs
Design Studio/Prototyping




@kevinmhoffman   #kickoffs
Design Studio/Prototyping
   United States Holocaust Memorial Museum   Your Name:         United States Holocaust Memorial Museum   Your Name(s):
   November 9, 2009                                             November 9, 2009




@kevinmhoffman                                             #kickoffs
Design Studio/Prototyping



                Design Studio/Prototyping
                United States Holocaust Memorial Museum
@kevinmhoffman       #kickoffs
Design Studio/Prototyping
                United States Holocaust Memorial Museum
@kevinmhoffman       #kickoffs
Design Studio/Prototyping
                United States Holocaust Memorial Museum
@kevinmhoffman       #kickoffs
Design Studio/Prototyping
This technique requires:

           Facilitator          Recorder

           Group Member         Group Member

@kevinmhoffman            #kickoffs
Social Mania
Based in part on their recent O’Reilly book Designing Social
Interfaces, Social Mania is a card game created by Christian
Crumlish and Erin Malone that allows encourages players
build & ship hypothetical social experiences.

It’s a great way to help “non-web” people understand the
social web. Make sure you have prizes.


@kevinmhoffman             #kickoffs
Social Mania
@kevinmhoffman   #kickoffs
Social Mania!
This technique requires:

           Facilitator

           Group Member         Group Member

@kevinmhoffman            #kickoffs
Social Mania!
This technique requires:

           Facilitator          Facilitator

           Group Member         Group Member

@kevinmhoffman            #kickoffs
4    Culture




@kevinmhoffman    #kickoffs
4    Culture
 ★ Create a new culture




@kevinmhoffman    #kickoffs
4    Culture
 ★ Create a new culture
 ★ Explore and define values




@kevinmhoffman    #kickoffs
4    Culture
 ★ Create a new culture
 ★ Explore and define values
 ★ Build trust & relationships


@kevinmhoffman    #kickoffs
4    Culture
 ★      Create a new culture
 ★      Explore and define values
 ★      Build trust & relationships
 ★      Identify challenges & colleagues


@kevinmhoffman     #kickoffs
20 Second “Gut” Test
Show someone a series of websites. Give them 20 seconds
to score their reaction to that site on a scale of 1 to 5.

Compare the overall averages, averages by organizational
division, and then follow up with folks on high and low
scorers.



@kevinmhoffman            #kickoffs
20 Second “Gut” Test
Example

                   A   Rate your reaction to
                            this website:
                       Dislike            Like
                       1     2    3    4    5


@kevinmhoffman   #kickoffs
20 Second Test
This technique requires:

           Facilitator

           Group Member

@kevinmhoffman            #kickoffs
Design X Health Check
We adapted the basic framework behind Austin Govella and
Livia Labate’s User Experience Health Check to evaluate the
visual aesthetic of individual functional components.

Uses a methodology similar to the 20 second test, but
evaluates individual interface components outside of their
larger context.


@kevinmhoffman             #kickoffs
Design Experience Health Check
Example
                           Rate this element:
                        Bad                Good
                              Importance
                         1    2    3    4     5
                A2          Aesthetic Appeal
                         1    2    3    4     5


@kevinmhoffman    #kickoffs
Design Experience Health Check
This technique requires:

           Facilitator

           Group Member

@kevinmhoffman            #kickoffs
Design Experience Health Check
This technique requires:

           Facilitator

           Group Member         Leader

@kevinmhoffman            #kickoffs
Values Exploration
Projects excel when you can identify shared values between
you and your client.

Internally, agree upon your own values about a particular
aspect of your work, for example visual design. Then
prepare an open discussion based on examples of each
value.


@kevinmhoffman            #kickoffs
Values Exploration
Happy Cog Visual Design Values
Beautiful Typography
Usability
Less is More
Understand Convention to Innovate


@kevinmhoffman             #kickoffs
Values Exploration
This technique requires:

           Facilitator          Recorder

           Group Member         Leader

@kevinmhoffman            #kickoffs
A Few


@kevinmhoffman   #kickoffs
A Few


@kevinmhoffman   #kickoffs
A Few


@kevinmhoffman   #kickoffs
A Few
                Continuity.


@kevinmhoffman      #kickoffs
A Few
                Adaptation.


@kevinmhoffman      #kickoffs
A Few
                Depth.


@kevinmhoffman    #kickoffs
A Few
                Trust.


@kevinmhoffman   #kickoffs
@kevinmhoffman   #kickoffs
@kickoffmeeting
http://www.goodkickoffmeetings.com

          hoffman@happycog.com

@kevinmhoffman    #kickoffs
Q&A

@kevinmhoffman    #kickoffs
@kevinmhoffman   #kickoffs

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I Hate Sports But I Love Kickoffs: How to create a successful project culture, from the first meeting.

  • 2. I HATE SPORTS. @kevinmhoffman #kickoffs
  • 3. I DON’T HATE SPORTS. @kevinmhoffman #kickoffs
  • 4. I DON’T SPORTS. @kevinmhoffman #kickoffs
  • 5. I DON’T UNDERSTAND SPORTS. @kevinmhoffman #kickoffs
  • 6. @kevinmhoffman #kickoffs
  • 7. @kevinmhoffman #kickoffs
  • 8. @kevinmhoffman #kickoffs
  • 9. @kevinmhoffman #kickoffs
  • 10. @kevinmhoffman #kickoffs
  • 11. How to create a successful project culture, from the first meeting. @kevinmhoffman #kickoffs
  • 12. Does a great kickoff meeting guarantee a great project? @kevinmhoffman #kickoffs
  • 13. Does a great kickoff meeting guarantee a great project? NO! @kevinmhoffman #kickoffs
  • 14. Does a great kickoff meeting guarantee a great project? NO! Does a lousy kickoff guarantee project problems? @kevinmhoffman #kickoffs
  • 15. Does a great kickoff meeting guarantee a great project? YES. NO! Does a lousy kickoff guarantee project problems? @kevinmhoffman #kickoffs
  • 16. @kevinmhoffman #kickoffs
  • 17. First impressions 1 are powerful & lasting. @kevinmhoffman #kickoffs
  • 18. First impressions 1 are powerful & lasting. 2 Roles are unclear or hidden. @kevinmhoffman #kickoffs
  • 19. First impressions 1 are powerful & lasting. 2 Roles are unclear or hidden. 3 Time & money is wasted. @kevinmhoffman #kickoffs
  • 23. @kevinmhoffman #kickoffs
  • 24. Facilitator Is a neutral servant Doesn’t evaluate Doesn’t contribute Coordinates/Manages @kevinmhoffman #kickoffs
  • 25. Facilitator Recorder Is a neutral servant Creates group memory Doesn’t evaluate Records publicly Doesn’t contribute Is silent Coordinates/Manages Follows up afterwards @kevinmhoffman #kickoffs
  • 26. Facilitator Recorder Is a neutral servant Creates group memory Doesn’t evaluate Records publicly Doesn’t contribute Is silent Coordinates/Manages Follows up afterwards Group Member Contributes ideas Stays positive Isn’t defensive Checks/balances @kevinmhoffman #kickoffs
  • 27. Facilitator Recorder Is a neutral servant Creates group memory Doesn’t evaluate Records publicly Doesn’t contribute Is silent Coordinates/Manages Follows up afterwards Group Member Leader Contributes ideas Designs the meeting Stays positive Selects attendees & roles Isn’t defensive Decides upon goals Checks/balances Becomes a group member @kevinmhoffman #kickoffs
  • 29. Good Meeting Design @kevinmhoffman #kickoffs
  • 30. Good Kickoff Meeting Design @kevinmhoffman #kickoffs
  • 32. Kickoff 1 Open process @kevinmhoffman #kickoffs
  • 33. Kickoff 1 Open process 2 Actionable meeting goals @kevinmhoffman #kickoffs
  • 34. Kickoff 1 Open process 2 Actionable meeting goals 3 Good ideas are everyone’s job @kevinmhoffman #kickoffs
  • 35. Kickoff 1 Open process 2 Actionable meeting goals 3 Good ideas are everyone’s job 4 Learn more than people’s names @kevinmhoffman #kickoffs
  • 36. 1 2 3 4 @kevinmhoffman #kickoffs
  • 37. 1 Conference 2 3 4 @kevinmhoffman #kickoffs
  • 38. 1 Conference 2 Business Strategy 3 4 @kevinmhoffman #kickoffs
  • 39. 1 Conference 2 Business Strategy 3 Design Studio 4 @kevinmhoffman #kickoffs
  • 40. 1 Conference 2 Business Strategy 3 Design Studio 4 Culture @kevinmhoffman #kickoffs
  • 41. 1 Conference @kevinmhoffman #kickoffs
  • 42. 1 Conference ★ Editorial direction @kevinmhoffman #kickoffs
  • 43. 1 Conference ★ Editorial direction ★ Divide and conquer @kevinmhoffman #kickoffs
  • 44. 1 Conference ★ Editorial direction ★ Divide and conquer ★ Open but custom attendance @kevinmhoffman #kickoffs
  • 45. 1 Conference ★ Editorial direction ★ Divide and conquer ★ Open but custom attendance ★ Sufficient preparation @kevinmhoffman #kickoffs
  • 46. Stakeholder “Frontloading” Conduct your full stakeholder interview phase before you hold your kickoff meeting. This provides content for kickoff exercises and a framework for you to test the expectations of stakeholders against the larger organization. @kevinmhoffman #kickoffs
  • 47. Stakeholder “Frontloading”: Tips Find a personal connection to the subject early. Gather specific expectations regarding features and functionality. Be sure to inquire what are risks for project failure. Maintain an “off-the-record” tone. @kevinmhoffman #kickoffs
  • 48. Stakeholder “Frontloading”: Roles This technique requires: @kevinmhoffman #kickoffs
  • 49. Stakeholder “Frontloading”: Roles This technique requires: Facilitator Recorder Group Member @kevinmhoffman #kickoffs
  • 50. Multiple Meetings Kickoffs at Happy Cog are never a single meeting. We define a core team, and then branch out from that core team into meetings that tackle the different layers of a project in different, appropriately sized and staffed sub- groups. @kevinmhoffman #kickoffs
  • 51. Multiple Meetings: Roles This technique requires: @kevinmhoffman #kickoffs
  • 52. Multiple Meetings: Roles This technique requires: Facilitator Recorder Group Member Leader @kevinmhoffman #kickoffs
  • 53. 2 Business Strategy @kevinmhoffman #kickoffs
  • 54. 2 Business Strategy ★ Identify must-haves @kevinmhoffman #kickoffs
  • 55. 2 Business Strategy ★ Identify must-haves ★ Work across the organization @kevinmhoffman #kickoffs
  • 56. 2 Business Strategy ★ Identify must-haves ★ Work across the organization ★ Assess fit between groups @kevinmhoffman #kickoffs
  • 57. 2 Business Strategy ★ Identify must-haves ★ Work across the organization ★ Assess fit between groups ★ Surface points of contention @kevinmhoffman #kickoffs
  • 58. Prioritization Card Sort Card sorts aren’t just for building sitemaps. A variation on the poker game “Pass the Trash,” you can use this technique to assess the priorities of a large organization, and if you play your cards right, assess the amount of variance between two organizations. @kevinmhoffman #kickoffs
  • 59. Prioritization Card Sort: Step 1 @kevinmhoffman #kickoffs
  • 60. Prioritization Card Sort: Step 1 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6 Topic 7 Topic 8 @kevinmhoffman #kickoffs
  • 61. Prioritization Card Sort: Step 2 @kevinmhoffman #kickoffs
  • 62. Prioritization Card Sort: Step 2 @kevinmhoffman #kickoffs
  • 63. Prioritization Card Sort: Step 3 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Topic 6 Topic 7 Topic 8 @kevinmhoffman #kickoffs
  • 64. Prioritization Card Sort: Step 3 Topic 8 Topic 4 Topic 1 Topic 2 Topic 36 Topic Topic 7 5 @kevinmhoffman #kickoffs
  • 65. Prioritization Card Sort: Step 4 Topic 7 8 Topic 4 Topic Topic 1 Topic 23 Topic Topic 6 Topic 5 @kevinmhoffman #kickoffs
  • 66. Prioritization Card Sort: Step 4 Topic 7 Topic 8 Topic 1 Topic 23 Topic Topic 6 Topic 5 Topic 4 @kevinmhoffman #kickoffs
  • 67. KEVIN Prioritization Card Sort: Step 5 Variation Topic 7 8 Topic 4 Topic Topic 1 Topic 23 Topic Topic 6 Topic 5 @kevinmhoffman #kickoffs
  • 68. KEVIN Prioritization Card Sort: Step 5 Variation Topic 84 Topic Topic 7 Topic 1 Topic 5 Topic 23 Topic REMOVE Topic 6 SAVE @kevinmhoffman #kickoffs
  • 69. Prioritization Card Sort: Step 6 @kevinmhoffman #kickoffs
  • 70. Prioritization Card Sort: Step 6 @kevinmhoffman #kickoffs
  • 71. Prioritization Card Sort: Step 7 Topic 7 Topic 5 Topic 6 Topic 8 @kevinmhoffman #kickoffs
  • 72. Prioritization Card Sort: Step 7 1 2 3 4 Topic 7 Topic 5 Topic 6 Topic 8 KH KH KH KH @kevinmhoffman #kickoffs
  • 73. Prioritization Card Sort: Analysis Topic Passes Average Client Avg. Happy Cog Avg. Variation Donate to a Specific Program 8 1.31 1 1.67 -0.67 Get Help 1 5.23 5.42 5 0.42 Integrated Events Calendar 12 1 0.14 2 -1.86 Reviews of New Technology 2 3.38 4.71 1.83 2.88 Services Organized by Topic 2 6 3.57 8.83 -5.26 Sign Up to be a Volunteer 0 1.53 1.28 1.83 -0.55 Simulations 0 2.31 3 0.33 2.67 Volunteer for a Specific Program 1 0.46 0 1 -1 Out of 10, n=13 Out of 10, n = 7 Out of 10, n = 6 @kevinmhoffman #kickoffs
  • 74. Prioritization Card Sort This technique requires: Facilitator Recorder Group Member @kevinmhoffman #kickoffs
  • 75. Priority & Feasibility Plot This is something we picked up from Henning Fischer at Adaptive Path’s UX Intensive. Have all participants evaluate a list of proposed features on a scale of 1 to 5, but limit the total allowed points to 3X the number of features. Plot the results. @kevinmhoffman #kickoffs
  • 76. Priority & Feasibility Plot: Step 1 Feature or Functionality Priority Feasibility Donate to a Specific Program 2 5 Get Help 4 5 Integrated Events Calendar 5 1 Reviews of New Technology 3 1 Services Organized by Topic 1 3 Sign Up to be a Volunteer 3 3 Simulations 4 4 Volunteer for a Specific Program 2 2 Must total 24 24 24 @kevinmhoffman #kickoffs
  • 77. Priority & Feasibility Plot: Analysis 5 Donate Get Help 4 Simulations 3 Volunteer Priority 2 Volunteer for a Specific Program 1 1 2 3 4 5 Feasibility @kevinmhoffman #kickoffs
  • 78. Priority & Feasibility Matrix This technique requires: Facilitator Group Member @kevinmhoffman #kickoffs
  • 79. 3 Design Studio @kevinmhoffman #kickoffs
  • 80. 3 Design Studio ★ Develop shared vocabulary @kevinmhoffman #kickoffs
  • 81. 3 Design Studio ★ Develop shared vocabulary ★ Volume of ideas @kevinmhoffman #kickoffs
  • 82. 3 Design Studio ★ Develop shared vocabulary ★ Volume of ideas ★ Low risk @kevinmhoffman #kickoffs
  • 83. 3 Design Studio ★ Develop shared vocabulary ★ Volume of ideas ★ Low risk ★ Build something! @kevinmhoffman #kickoffs
  • 84. Design Studio/Prototyping Design studios have been around for awhile, but Todd Zaki Warfel made them sexy with his Prototyping book. Everyone starts with a blank grid, a pencil, and a time limit. Have them prototype, form groups of 2, present, then critique. Repeat until you get down to two large groups. @kevinmhoffman #kickoffs
  • 86. Design Studio/Prototyping United States Holocaust Memorial Museum Your Name: United States Holocaust Memorial Museum Your Name(s): November 9, 2009 November 9, 2009 @kevinmhoffman #kickoffs
  • 87. Design Studio/Prototyping Design Studio/Prototyping United States Holocaust Memorial Museum @kevinmhoffman #kickoffs
  • 88. Design Studio/Prototyping United States Holocaust Memorial Museum @kevinmhoffman #kickoffs
  • 89. Design Studio/Prototyping United States Holocaust Memorial Museum @kevinmhoffman #kickoffs
  • 90. Design Studio/Prototyping This technique requires: Facilitator Recorder Group Member Group Member @kevinmhoffman #kickoffs
  • 91. Social Mania Based in part on their recent O’Reilly book Designing Social Interfaces, Social Mania is a card game created by Christian Crumlish and Erin Malone that allows encourages players build & ship hypothetical social experiences. It’s a great way to help “non-web” people understand the social web. Make sure you have prizes. @kevinmhoffman #kickoffs
  • 93. Social Mania! This technique requires: Facilitator Group Member Group Member @kevinmhoffman #kickoffs
  • 94. Social Mania! This technique requires: Facilitator Facilitator Group Member Group Member @kevinmhoffman #kickoffs
  • 95. 4 Culture @kevinmhoffman #kickoffs
  • 96. 4 Culture ★ Create a new culture @kevinmhoffman #kickoffs
  • 97. 4 Culture ★ Create a new culture ★ Explore and define values @kevinmhoffman #kickoffs
  • 98. 4 Culture ★ Create a new culture ★ Explore and define values ★ Build trust & relationships @kevinmhoffman #kickoffs
  • 99. 4 Culture ★ Create a new culture ★ Explore and define values ★ Build trust & relationships ★ Identify challenges & colleagues @kevinmhoffman #kickoffs
  • 100. 20 Second “Gut” Test Show someone a series of websites. Give them 20 seconds to score their reaction to that site on a scale of 1 to 5. Compare the overall averages, averages by organizational division, and then follow up with folks on high and low scorers. @kevinmhoffman #kickoffs
  • 101. 20 Second “Gut” Test Example A Rate your reaction to this website: Dislike Like 1 2 3 4 5 @kevinmhoffman #kickoffs
  • 102. 20 Second Test This technique requires: Facilitator Group Member @kevinmhoffman #kickoffs
  • 103. Design X Health Check We adapted the basic framework behind Austin Govella and Livia Labate’s User Experience Health Check to evaluate the visual aesthetic of individual functional components. Uses a methodology similar to the 20 second test, but evaluates individual interface components outside of their larger context. @kevinmhoffman #kickoffs
  • 104. Design Experience Health Check Example Rate this element: Bad Good Importance 1 2 3 4 5 A2 Aesthetic Appeal 1 2 3 4 5 @kevinmhoffman #kickoffs
  • 105. Design Experience Health Check This technique requires: Facilitator Group Member @kevinmhoffman #kickoffs
  • 106. Design Experience Health Check This technique requires: Facilitator Group Member Leader @kevinmhoffman #kickoffs
  • 107. Values Exploration Projects excel when you can identify shared values between you and your client. Internally, agree upon your own values about a particular aspect of your work, for example visual design. Then prepare an open discussion based on examples of each value. @kevinmhoffman #kickoffs
  • 108. Values Exploration Happy Cog Visual Design Values Beautiful Typography Usability Less is More Understand Convention to Innovate @kevinmhoffman #kickoffs
  • 109. Values Exploration This technique requires: Facilitator Recorder Group Member Leader @kevinmhoffman #kickoffs
  • 110. A Few @kevinmhoffman #kickoffs
  • 111. A Few @kevinmhoffman #kickoffs
  • 112. A Few @kevinmhoffman #kickoffs
  • 113. A Few Continuity. @kevinmhoffman #kickoffs
  • 114. A Few Adaptation. @kevinmhoffman #kickoffs
  • 115. A Few Depth. @kevinmhoffman #kickoffs
  • 116. A Few Trust. @kevinmhoffman #kickoffs
  • 117. @kevinmhoffman #kickoffs
  • 118. @kickoffmeeting http://www.goodkickoffmeetings.com hoffman@happycog.com @kevinmhoffman #kickoffs
  • 119. Q&A @kevinmhoffman #kickoffs
  • 120. @kevinmhoffman #kickoffs